How will 360 search advertising promotion information be displayed and what are the conditions for displaying it?

How will my promotional information be displayed?

When you run a promotion on 360 Search, your promotional information will be displayed to potential netizens in the form of title, description, and website link (URL).

Your promotion results may appear at: the top and bottom left of the results page.

1. At the top left of the search results page, financial ads can display up to 4 promotion results, and other industry ads can display up to 6 promotion results;

2. At the bottom left of the search results page, up to 4 promotion results can be displayed;

What conditions need to be met for promotion results to be displayed normally?

In order for your promotion results to be displayed normally to netizens, the following conditions must be met:

1. The account status is valid and the current account balance is greater than 0

2. The promotion plan, promotion group, keyword/creative is not paused

3. Keywords and creatives have passed the review, the status is valid, and the keyword bid is not lower than the minimum bid

4. The Internet user is in the promotion area you specified, and the IP address used by the Internet user when visiting is not within the IP exclusion range

5. Internet users trigger the promotion results within the promotion period set in your promotion plan

6. Your keywords/creatives can meet the search requests of netizens and can be triggered by the search terms of netizens

There are multiple keyword ideas in the account that meet the display conditions. Which ones will be displayed first?

If there are multiple keywords/creatives in an account that meet the display conditions, keywords and creatives with higher rankings will be displayed first. If multiple keywords/creatives are in the same promotion group, they will be displayed based on the principle of precision priority; between different promotion groups, they will be displayed based on the bid*quality score.

Can my multiple promotion results be displayed at the same time?

cannot. To ensure the search experience of netizens and ultimately guarantee the effectiveness of your promotion, on the same search results page, the system only displays one promotion result for the same display link address (URL).

What is promotion ranking?

Promotion ranking refers to the order in which your promotion results are displayed on netizens' search results page. Generally speaking, the higher the ranking, the more likely the promotion results will attract the attention of netizens, bringing you more customer visits, and helping to deepen netizens' impression of your website and brand.

What are the factors that affect keyword rankings?

The ranking of a keyword is determined by the quality of the keyword and the bid. When the keyword quality is the same, the higher the bid, the higher the ranking; when the bid is the same, the higher the quality, the higher the ranking.

The higher the bid, the higher the ranking?

Simply increasing your bid does not guarantee that your keywords and promotion results will be ranked higher. The ranking is determined by two factors: keyword bid and quality. With the same bid, the higher the quality score, the higher your ranking will be. If the quality is the same, the higher the bid, the higher your ranking will be. Without adjusting your bid, you can improve your keyword quality to get a better ranking position and increase your return on investment.

Why is it that a promotional message that is obviously not as relevant and fluent as mine is ranked ahead of mine?

The quality score is determined by multiple factors. Generally speaking, promotion results with higher relevance and fluency will have higher quality scores. However, there are exceptions. For example, if the account has better relevance, the quality score will also be increased accordingly. Therefore, the above situation may occur.

Why can't I find my promotional information?

If you cannot find your promotion results on the search results page, the reasons may include:

1) The search term you selected cannot match the corresponding keyword. For example, if the keyword "flower delivery" is set to an exact match, it will not be displayed when searching for "flower delivery".

2) The display position you are viewing is incorrect. It may be displayed on other pages due to the quality of the keywords.

3) The status of keywords or creatives in your account is abnormal

4) Some of your promotion settings (such as promotion region restrictions, keyword matching format, etc.)

5) The search terms are not well correlated with the keywords and cannot be triggered by the search terms;

6) The quality of the advertising bid is not competitive enough and cannot be displayed;

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