How to make 100,000 RMB a month with Douyin local food accounts

I think many people thought when they were young that they could make money while playing or traveling. Before the emergence of self-media, this was indeed a whimsical joke. But now in the era of short videos and self-media, countless such cases have appeared.

Today I’m going to share a friend’s practical method of eating and making money on Douyin, which is very suitable for some friends who are good-looking and knowledgeable about food.

Let’s look at a few cases first:

Yes, I am talking about this kind of local food TikTok account. Mainly focusing on exploring food restaurants. I guess everyone has come across this kind of local food blogger, but no one has thought that they can make money this way. In fact, merchants have to pay for these videos.

Why are businesses willing to pay for this kind of video?

In fact, two problems are solved here:

1. Now most people are moving to other places, for example, people from Hunan are gathering in Changsha. However, these young people don’t know where to go for unique meals and are not familiar with the local shops. I spend a lot of time using Douyin, so this demand arises.

2. Secondly, businesses need to increase customers so that their business can prosper.

Now TikTok has the function of publishing location, as long as the merchant claims the POI function. When internet celebrities post videos, they can include the location of the merchant, so that they can display the merchant’s business information, phone number, coupons, business hours, etc. The video can bring a large number of customers to the merchant.

Now the monetization price of local fans of Douyin is much higher. If you have a Douyin account like this, it’s not just free food and drinks. And the daily video charges range from several thousand to tens of thousands.

How do local food Douyin accounts make money?

Simply put, you make and publish videos to help businesses bring in customers, and thus receive advertising from the businesses. It's just like when we are watching TV and there are paid advertisements on TV.

Users are shifting from traditional media to new media. Now fewer and fewer people watch TV, but more and more people play Tik Tok. It is no exaggeration to say that the video viewing volume of a Tik Tok account with hundreds of thousands of followers is already comparable to that of a local TV station. With the development of time and the arrival of the 5G era, it will only become more and more popular in the short term, and the advertising model will become more and more mature.

So I have said many times: The first-mover advantage of the Internet is already an irreversible advantage! If you start TikTok now, you will have a much easier time in the future!

Currently, many people are having trouble doing traditional business, but they attribute the reason to Jack Ma. In fact, the reason why physical store business is not doing well is the lack of new channels to attract customers. This year, the internet celebrity stores that knew how to promote themselves through TikTok are doing very well. It’s not that the times have changed, but that we have to keep up with the trend of the times.

A friend of mine who works in the restaurant business told me that in every city, about 30% of restaurants go bankrupt every year, and an equal number of restaurants open. Newly opened restaurants need publicity channels, and the Douyin food market is very large.

In short, this type of local food type Douyin account is very easy to make money and monetize.

How to operate the local food Douyin account?

Building a team

Now the cost of operating a Douyin group site is very low, and only three people are needed. If you are able, 2 people will do. There are mainly three positions: copywriting, shooting and editing, and operations assistant.

How to create an account

Tik Tok accounts are divided into early and late stages. Before your Douyin account has any followers and is up and running, you can find restaurant owners to help promote it for free. This way you can get a shooting location and the merchant can get free publicity, which is a win-win situation.

After your account has gained followers, you will also have some business resources, which will make it easier for you to take on advertising.

How to create content

When it comes to content production, I think many people consider how to write the copy. Actually it’s very simple, just three words: imitate, split and combine. Three words will do.

Imitation means to copy. For example, if you see a Beijing food account’s copywriting on Douyin, you can copy the Beijing account and bring it to Changsha, then do some localized processing.

To split means to separate the text into parts. For example, someone else’s food account shows a beautiful woman eating Knock-Door Hotpot, and she sees her idol when she knocks on the door. We break down the creative aspects of the video into beauties, hot pot, and chance encounters. Then we can split the video idea, replace the chance encounter with a scumbag ex-boyfriend, and the story will come out.

To combine means to combine two texts together. Let’s take the Knocking Door Hotpot as an example, and add the recently popular talent of “kicking the bottle cap”. After the two met, the boy said, I will show you a talent and then kick a bottle cap. Is this another hit video?

Simple isn’t it?

Shooting and editing techniques

For food-related content, take more close-up shots of the food to stimulate the user's desire to eat, and avoid taking pictures of food that looks ordinary in color. Just like Henan’s specialty food Hu La Tang, due to color issues, it was impossible to photograph it to look like a high-end delicacy. It took four years before it was featured on “A Bite of China”.

Therefore, when shooting food videos, try to choose brightly colored foods, or choose particularly shocking scenes. For example, a buffet at a rural wedding banquet, with all kinds of food displayed in a yard, will make users feel particularly refreshed after watching it.

Divergent thinking

Search Douyin for your city name + food, or + food, drink and fun, and find your local food recommendation account, such as: Zhengzhou Food, Zhengzhou Foodie, Zhengzhou Food, etc. Contact them to inquire about advertising quotes and see if it is shocking.

For example, the price of a single video on a local food Douyin account in Zhengzhou is:

According to my understanding, a small team of 2-3 people can operate this kind of local food recommendation Douyin account from scratch and generate advertising revenue of 100,000 yuan in about 2 months.

At this point, some people may ask, can I do this kind of project by myself?

If you know how to shoot and edit, you can do it alone, but it will be more difficult. Writing, shooting and editing all require one person to complete. If you can form a small team of two, it will be easier.

If there is no big Douyin account for food exploration in your city, you must pay attention to this industry, it is a very good opportunity.

Author: Xiao Tang

Source: Xiao Tang