5 ways to divert traffic from TikTok to WeChat!

With the explosive popularity of TikTok, more and more individual entrepreneurs (WeChat businessmen, e-commerce, physical store owners...) and enterprises have begun to realize the importance of TikTok marketing. There are dozens of ways for Douyin to monetize, one of which is to direct traffic to WeChat for transactions.

Whether it is micro-business or e-commerce, WeChat, as the largest private traffic pool today, is trying every means to convert public traffic into private traffic in order to reduce traffic costs and increase conversion rates.

Definition of private domain traffic: Private domain traffic is different from public domain traffic (i.e. traffic purchased from platforms such as Baidu, Taobao, Weibo, and information flow). It does not need to be purchased from a third party. After acquiring a customer once, there is no need to pay extra for traffic next time. This controllable traffic is private domain traffic.

WeChat friends, public account users, user sedimentation within mini programs, etc. all belong to private domain traffic.

So, how does Douyin attract fans to WeChat? Through our practice and observation, we found that there are mainly the following ways to divert traffic from Douyin to WeChat:

1. Personalized signature leads to traffic

2. Comment area traffic

3. Private message traffic

4. Tik Tok original video traffic generation

5. Use Douyin’s hot searches to attract traffic

1. Personalized signature leads to traffic

Just leave your WeChat ID in the signature of your Douyin account

However, it should be noted that the Douyin platform itself does not support or even strongly opposes such behaviors as directly leaving WeChat or directing traffic to WeChat.

After all, no one wants to give away their users. In addition, the battle between Alibaba and Tencent intensified and even went directly to court.

Therefore, when it comes to how to attract fans to WeChat from Douyin, it is best to use some more "obscure" methods when leaving the WeChat account in the personal signature. Do not directly leave the words "WeChat" or "wei xin" to avoid being detected and having your account downgraded or blocked.

For specific guidance, you can refer to the two forms in the picture above. There are many similar guidance methods, and you can slowly explore them.

2. Traffic generation in the Tik Tok comment area

The comment section of Tik Tok short videos basically consists of Tik Tok’s precise audience, and they are all active users. Users can first edit some traffic-generating scripts, which include contact information such as WeChat.

Reply to other people’s comments in the comment section of the video you posted, and simply copy and paste the traffic-generating words in the comments.

3. Tik Tok private message traffic diversion

Tik Tok supports the “send message” function, through which some fans may send messages to users. Users can check it from time to time and use private message replies to attract traffic. In addition to the above three methods on how to direct traffic from Douyin to WeChat, I will now introduce to you three more tips on how to quickly increase followers and traffic from Douyin.

4. Tik Tok original video traffic generation

For users who have the ability to produce short videos, original traffic generation is the best choice.

Users can post their original short videos to the Douyin platform and at the same time conduct traffic in the account information section, such as nickname, personal profile and other sections, and leave contact information such as WeChat.

Note: do not mark "WeChat" directly in it. You can use pinyin abbreviation, homophones or other related symbols instead. As long as the user's original short video has more views and greater exposure, the traffic-generating effect will be better.

Young users on Douyin prefer popular, creative and interesting content. At the same time, in the official introduction of Douyin, Douyin encourages videos that have: clear scenes and pictures; record their daily lives with healthy and positive content; have diverse content such as multiple people, plots, talents, experience sharing, and comedy, and are not limited to one style.

When users create original short video content, they can keep these principles in mind so that their works can receive more recommendations.

5. Use Douyin’s hot searches to attract traffic

For short video creators, riding on trending words has become an important skill. Users can use Douyin's hot searches to find current hot words, and make their short videos highly match these hot words to get more exposure.

Here are 4 ways to use Douyin hot searches to attract traffic:

1. The video title copy is closely related to the hot words

If the search results for a hot word only show relevant video content, then the editing of the video title copy is particularly important. Users can write these keywords completely in the copy to increase the priority level of search matching.

2. The topic of the video matches the hot words

Taking the hot word "朱一龙许你浮生若梦" as an example, the search results returned the topic #朱一龙许你浮生若梦#, which has over 36.62 million followers.

Judging from the video search results, the keyword "朱一龙许你浮生若梦" is not included in the text of the video ranked first. The reason why this video ranks first is because it contains the hot word #朱一龙许你浮生若梦#.

3. The BGM selected in the video is highly related to the hot words

For example, judging from the search results returned by the hot search term "I've fallen in love with you", some short videos do not have the words "I've fallen in love with you" from the copy to the tags.

These short videos were able to get exposure because the BGM used the song "I've Fallen in Love with You" sung by Erlang.

Therefore, by using BGM that is highly associated with hot words, the exposure rate of the video can also be increased.

4. Use trending words in account names

This method is rather tricky and even requires some luck, but for vertical accounts related to hot words, once the account name hits the hot word, the probability of exposure will increase significantly.

Tik Tok has a very good traffic-generating effect. Once one of your videos becomes popular, you may gain at least thousands or tens of thousands of fans.

But at the same time, you have to be prepared for WeChat: prepare more WeChat accounts, because one WeChat account can only accommodate 5,000 people; but in case your video is very popular and the traffic and fans are constantly coming in, try to do the following: do not abandon or give up any fan;

Anyway, when the time comes, you can just put a WeChat account in your signature, a WeChat account in your comments, and a WeChat account in your private messages to be sure.