360 search advertising promotion, introduction to precise keyword matching method!

Introduction to search promotion matching method

1When netizens search, the system will automatically select the corresponding keywords and display the promotion results to them. You can set the matching method to determine the possible correspondence between netizens' search terms and keywords. Currently, search promotion provides you with three modes: exact match, phrase match and broad match.

What is an exact match?

Exact match: refers to the Internet user search terms that are exactly the same as the keywords you submitted. For example: if the keyword is "training", and if the word is an exact match, your creativity will only have a chance to be displayed when netizens search for "training".

What is phrase match?

Phrase match: includes exact match, including the keyword and the phrase with the keyword inserted in the reversed form, and supports synonym matching. For example: if the keyword is "training" and it is a phrase match, when netizens search for "English training" or "education training", your creativity will have a chance to be displayed.

What is broad match?

Broad matching can give your promotion results more exposure opportunities. Taking the keyword "flower delivery" as an example, when you use the broad match method, the following forms may make your promotion results appear, even if you do not submit these words: (1) Synonyms: flower delivery; (2) Related words: Beijing flower express, same-city flower delivery; (3) Variant forms (such as adding spaces, reversing the word order, etc.): flower delivery, Beijing express flowers; (4) Phrases that completely contain the keywords (the word order cannot be reversed): Valentine's Day flower delivery, Valentine's Day cheap flower delivery.

What is Advanced Exact Match?

Advanced exact match: Based on exact match, add regional words and precise synonym replacements to enable you to obtain traffic that is highly consistent with the intent of the exact match keywords.

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