2021 Tik Tok Live Streaming Tips for Fast Sales

2021 Tik Tok Live Streaming Quick Sales Tips: How to Quickly Improve Reputation Score?

Why can Douyin bring goods?

The reason why Douyin can bring in goods is that the psychological state of users when they enter the Douyin platform is boring, and their psychological need is to kill time, which also determines that the mentality of Douyin users is relaxed and unconscious. In this state, users are easily exposed to messages that advertisers want to implant.

Douyin can bring in goods, but it is also because of Douyin’s unique content characteristics. Tik Tok videos are only 60 seconds long and provide a dual visual and auditory stimulation that can easily touch the user's senses and trigger their emotions. Tik Tok audio and video is a grassroots route, mostly recording the bits and pieces of ordinary people's ordinary lives. It is realistic and full of affinity, so users are more likely to believe in the information conveyed by the video.

In order to ensure users' shopping experience, Douyin has always been very strict in managing the influencers or merchants who share products on the platform. In order to enable excellent merchants to stand out, in addition to credit scores, we have also introduced "sales reputation scores", which will be displayed in various core positions displayed by merchants to users. If merchants want to gain the trust of more users, they must clearly understand what "sales reputation scores" are and where to display them?

1. What is the reputation score for selling products?

The Douyin platform makes a comprehensive calculation based on multiple dimensions such as reviews, after-sales service, and complaints of products shared by merchants to reflect the reliability of the products. 5 points means 5 stars is the highest star rating. The more stars you have, the more benefits you will get from selling goods.

2. What is the use of word-of-mouth score for selling products?

1. Influence on purchase conversion: The more stars you have, the stronger the consumer trust. Before each live broadcast, write interactive words for the questions that fans will mention, import the popular interactive tool of Douyin live broadcast room, guide fans to interact and comment, activate fans, set the frequency of likes, create the popularity of the live broadcast room, increase the ranking of the live broadcast room, quickly become popular, obtain more official traffic, set the frequency of purchase, guide fans to rush to buy and place orders, and the purchase conversion rate will be higher;

2. Influence on traffic acquisition: The more stars you have, the higher the chance of obtaining traffic;

3. Activity qualifications: In the future, the reputation points for selling goods may be used as a component of the registration qualifications for platform activities. Please refer to the activity rules at that time for details.

3. Where are the reputation scores for selling products displayed?

The platform has the right to make unilateral adjustments, including but not limited to name change, addition, deletion, etc.

1. The author's own product showcase:

2. Product details page:

3. Shopping bag list in the live broadcast room:

4. The user views the author's product showcase:

4. Common FAQs about Product Reputation

1. How to improve the reputation of selling products?

Selecting and selling more products with high positive reviews, low return rates and few complaints will help improve the reputation of the products.

2. When will the reputation of the products be updated?

Scores are updated every day at 12 noon.

Tik Tok is infiltrating our lives, occupying our attention, and introducing us to Coco Milk Tea, Haidilao’s hidden menu, Peppa Pig, and Answer Tea. Today, TikTok has become the favorite "caravan" and new marketing hotbed for e-commerce merchants.

What kind of products are likely to become popular on Douyin?

In theory, all commodities can be included. But please note that the Douyin user group is mainly in the first and second layers of the post-90s, and those over 95 years old, and women prefer cool content, so it is closely related to clothing, food, housing, diet, entertainment and entertainment products, and is more suitable for young people.

According to the current market situation, the catering industry is the most suitable for Douyin content, followed by technology products, courses, scenery, cities, music, and the manufacturing industry is the least suitable.

How to shoot a product promotion video?

1. Showcase product features

If your product is original, novel or practical, you can directly use trembling to demonstrate the "magic power" of the product, such as watches, voice-controlled appliances, etc.

If the product functionality is more traditional, then you can expand the product functionality. For example, the product advantage of a sofa is its great flexibility; you can shoot a person sitting on one and bounce it directly onto the roof.

Then direct the traffic to the live broadcast room for conversion. Before each live broadcast, write interactive scripts based on the issues that fans may mention, import the popular interactive tool of the Douyin live broadcast room, guide fans to interact and comment, activate fans, set the frequency of likes, create popularity in the live broadcast room, increase the ranking of the live broadcast room, quickly become popular, obtain more official traffic, set the frequency of purchase, and guide fans to rush to buy and place orders.

2. Demonstrate product usage and techniques

The tremor knowledge and skills video has attracted a lot of reposts and collections due to its short duration, dry knowledge and clear explanations.

Because the short video is only 60 seconds long, the content planning must consider how to simply and clearly show the product's usage and techniques in such a short time, and also use fast-forward and montage shooting techniques.

3. Scene implantation

Scene placement refers to the appropriate brand presence in the video so that users remember the product. For example, a funny video with the brand logo on the performer's clothes, products placed on the table as props, a video on the back with a famous product advertising music, etc.

4. Word of mouth marketing

Word-of-mouth marketing is to let consumers share their product experiences, use good experiences to endorse our products, and stimulate users' desire to buy. Douyin’s gameplay and ability to bring goods are both worthy of study. If companies and brands want to do a good job of marketing on short video platforms, they must find the right direction.