How to monetize short videos on Douyin? A comprehensive review of Douyin's methods of attracting fans and monetizing

Tik Tok is a very popular video platform nowadays. By using Tik Tok for marketing and promotion, you can gain a new wave of benefits that the Internet provides. So how to monetize Tik Tok short videos? What are the methods? Let’s take a look at this article shared by Dongguan editor Feng Chao .

Everyone knows that Miaopai's traffic depends on Weibo, and Xigua Video's traffic depends on Toutiao, but these two apps have not achieved independent operation and belong to the series of apps that cannot grow big but cannot die. How to monetize Tik Tok short videos? Let’s take stock of the monetization methods of Tik Tok short video platform.

Kuaishou's main user group is people in third- and fourth-tier urban and rural areas, and its works tend to be vulgar; Douyin's main user group is people in first- and second-tier cities, and its works tend to be showy; Meipai's positioning is unclear, and Douyin has far surpassed Meipai. As for why it is not the later apps, it is because of the binary law - in the long run, every market will become a situation of two giants competing for supremacy. With Kuaishou and Douyin, it is difficult for latecomers to take the lead.

With the development of urbanization, the population in first- and second-tier cities will increase. Although the number of active users of Kuaishou is currently far greater than that of Douyin, AAA Education recommends that if you want to use short videos to attract traffic, you can try both Douyin and Kuaishou.

How to attract followers on Douyin

Tik Tok is a short video platform. If you want to attract traffic and fans, you naturally have to rely on the exposure of short videos. How to get the platform to recommend it and make users like and pay attention to it requires good video content. Members of the self-media group compiled a statistics of popular Tik Tok videos, which clearly stated which types of video materials were more likely to become popular, and shared tutorials on WeChat Moments.

The sources of short videos range from easy to difficult. You can copy them from other short video platforms, or you can create original, creative and interesting short videos. This is difficult, and if you cannot grasp the user preferences, the probability of becoming popular is lower than copying. To summarize, it is recommended to rip popular short videos, followed by moving short videos from other platforms.

No matter how good a video is, it needs exposure to attract fans. The best way to get exposure is to use platform recommendations. The mechanism of Douyin's recommendation system is similar to that of other platforms. According to actual measured data, an image can become popular if it gets around 200 likes and 50 comments.

You can write in the comment "Welcome XXX to Douyin, you are going to be famous soon, keep it up!", which will not only make you popular, but also attract a group of users who will follow your trend.

In addition to platform recommendations, you can also use your big account to bring small accounts to gain exposure. So you can prepare multiple Douyin accounts, and it is better to prepare multiple mobile phones to avoid the trouble of switching accounts.

In addition to inflating the popularity and leading small accounts with big accounts, you can also use internet celebrities to intercept traffic. For example, contestants on variety talent shows such as "This is Street Dance" and "The Voice of China", as well as supporting actors in popular film and television dramas, use their own names to create accounts, which bring their own traffic and are more likely to attract fans.

How to monetize TikTok fans

The simplest way is to wait for advertisers to come to you. Generally, when you have 50,000 fans, people will start to send you private messages asking you to place advertisements. The price quoted for one advertisement is more than 2,000 yuan, with no upper limit.

You can also leave your personal WeChat and sell goods in your circle of friends or recommend a small account that specializes in selling goods, such as "I have a friend who sells sweet potatoes at AAA Education." If you are selling the goods yourself, you can use other sales pitches.

As long as the fans add WeChat and the things they sell are related to the fans, such as bags, lipsticks, T-shirts, and perfumes, since Douyin users are all young, according to tested data, more than 20% of them will buy, which means that 1,000 fans can complete at least 200 orders.

You can also sell a WeChat account with thousands of followers, and the price of a follower is about 3 yuan per account. By directing traffic to your personal WeChat account through Douyin, you can add about 3,000 followers in a week. If you sell it directly, it will be 9,000 yuan, and if you sell the goods yourself, you can place 600 orders. If the fans are very accurate, the unit price of fans will be higher, and can be sold for dozens of yuan per piece, which will also bring considerable profits.

Currently, the more conservative way of playing is for the big Douyin account to lead the small accounts and monetize through the small accounts, such as taking advertisements, selling goods on WeChat, etc. You are free to use other monetization methods.

1. Sell products

Selling products is a particularly simple and direct way to make money. Everyone now knows that this kind of micro-business product can no longer survive on its own in the circle of friends, so it is necessary to seek a new breakthrough and a new way to sell their products, otherwise they will be slowly eliminated. This is something we have witnessed.

Which products are suitable for making on it? For example, purple clay teapots in the category of beauty products, women's products, and handicrafts, Jianzhan and some traditional handicrafts are also easier to sell on it. There are also more high-profit products. As long as you find your relevant target users, it is very suitable to make products on it.

If you want to make this kind of product, you should analyze who your users are, and then see if there are users like you on TikTok?

The answer is very simple. Of course there is. Because its target users are so large, so if you use a screening method, as long as you capture a small part of the traffic, it is enough for you.

Moreover, the recommendation mechanism of Tik Tok is also suitable for doing this. Since they are interested in this type of content, your videos can be pushed to them, forming a very good recommendation mechanism. What you make can directly reach your target users.

For example, you can create a clothing matching account. If you are running an account related to clothing and dressing, and you are in good condition and photogenic, you can consider making videos with real people, and add some online jokes or some seductive copy to attract user interaction.

Or some thoughtful friends may think of shooting situational clips or shooting the latest hot topics on Douyin to gain popularity. These are all good methods.

There is no such condition to directly learn how to create original graphic and text numbers. The production method is also very simple. Just collect materials of trendy clothes and shoes, add your own copywriting and matching suggestions, and use Meitu Xiu Xiu or Tiantian P Tu to produce it. You can also learn some new media related knowledge on this website

Another example is beauty accounts. Beauty is now the category with the best sales effect on Douyin, and Douyin is currently vigorously recommending this model. And the model of selling goods in the live broadcast room is gradually improving. It can also be used as a picture and text number.

2. Sell services

For example, if you want to do some training, what kind of training is there?

This concludes this article on how to monetize short videos on Douyin and a comprehensive review of Douyin's methods of attracting fans and monetizing. For more content on Douyin's methods of attracting fans and monetizing, please search Dongguan Feng Chao's previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!