5 ways to create original short videos!

Nowadays, almost everyone will watch Douyin for a while every night, and you will find that there are experts everywhere in life, which means that as long as the conditions are met. “Amateurs” can completely become “Internet celebrities” or even stars. So, why is Tik Tok so popular? In addition to its own characteristics that attract users, it also fundamentally benefits from today's objective environment. In this information age of universal entertainment, everything is possible. Then everyone will ask, what should I shoot on Douyin? We must first learn several mainstream ways of playing.

The first type: technical flow

The so-called "technical flow" includes various technologies: dance, video special effects, handicrafts, cooking, workplace skills sharing, etc. Any idol that embodies the above-mentioned specialties will most likely be spread a second time. Common techniques of "technical flow" include transition, camera movement, scene transition, editing and special techniques.

Transition means "change". Many short videos are synthesized by using multiple sets of lenses and special effects transformations. The middle is full of various "transformation" effects, so it looks very cool. To make transition type videos, you need a certain foundation in video production. You need to be proficient in using some video cutting software, rendering special effects software, and photo retouching software. Currently, Tik Tok has released a more editing software called “Silhouette”, which is more suitable for friends with no basic knowledge.

Let’s take a look at Mr. Xue’s works first!

In “Drink Jianlibao and Travel Through the Forbidden City in One Second”, Xue Laoshi implanted the selling point of the brand’s facial recognition into the work through smooth “camera movement” skills. It’s very Douyin and very magical!

Category 2: Music

The gameplay of music short videos can be divided into original music, creative performances such as dancing and following lyrics, and lip-syncing performances.

1. Original Music

Original music is more technical and requires users to have certain creative abilities, such as being able to write or cover or adapt music.

Here I recommend a cute little girl who looks mischievous - Wang Xinyu Zoe. She plays and sings by herself, writes and composes her own songs, and fully demonstrates the brand attitude that Dove wants to convey, "I am the master of my own hair, and I am naturally confident and have attitude." Compared to the sharpness of many original talents, Wang Xinyu looks more like a well-behaved and smart girl next door! Every song tells a story and an attitude!

2. Dance to the lyrics

This type of music-based dance is more inclined towards emotional performance, focusing on the relationship between emotions and lyrics. It does not require very high professionalism in the sense of power in the dance, and has no basic requirements for dance skills. For example, for gesture dance to music, users only need to use gestures and expressions to express the lyrics and stick to the rhythm of the dance.

Of course, this is also a common way of playing on Douyin. It can not only better convey the emotions and attitudes of the lyrics, but also attract user interaction more easily!

3. Lip Sync

Lip-syncing performances are more difficult to play, so users need to consider the expression of emotions and the accuracy of lip movements.

Therefore, when we choose to shoot, we can first choose to turn on the "fast" speed mode, and then the music you lip-sync will become very slow, allowing you to lip-sync more accurately. At the same time, everyone should pay attention to the coordination of expressions and lyrics. You should make corresponding lip movements according to the lyrics that appear at each time point.

4. Dance

In addition to the relatively simple music-based gesture dances, there are also many more professional dance videos on Douyin. Including individual, team, indoor and outdoor lighting types, they also require coordination with the rhythm of music.

For example, the more popular ones include "Dula Dance", "Bath Scrubbing Dance", "Seve Dance Steps", "98K Dance", etc. Dance-related gameplay requires users to have a certain level of dance skills, and also requires a strong sense of power in dancing, all of which require professional training.

Here I would like to recommend a finger dance master, his name is Mr.three. He is a finger dance master who will make you scream when he starts moving his hands!

Of course, in addition to finger dance masters like Mr.three, many professional dance masters have also migrated to the Tik Tok platform! For example: Yitingyo Morgen, a very popular influencer on Meipai and Kuaishou, has become one of the influencers targeted by advertisers in the automotive, digital, fast-moving consumer goods, and gaming industries!

5. Popular Science

The mainstream content on Tik Tok is still music, creativity and various funny things, but there are also many positive energy videos and Tik Tok and educational works. There are also more and more contents in the fields of parenting knowledge, health classes and fitness science.

What is recommended here is the "Sister Nan-style Boss", which tells stories about the workplace through simple conversations. Simple, practical, and unpretentious, it is very popular with users.

5. Emotional

The way to play emotional short videos on Tik Tok is mainly to record emotional text into voice, and then combine it with relevant video background to create an emotional atmosphere.

A more professional approach would be to shoot some emotional stories, which would be more appealing. In addition, sound processing of emotional short videos is very important. Users can find a professional recording company to help record the videos, so that the audience can immerse themselves in the situation and resonate with the audience.

But in comparison, the Tik Tok users' demand for "short and sharp" content also requires those who play emotional stories on Tik Tok to be able to edit more skillfully and to throw out the baggage in the content more quickly and precisely to make the audience's hearts "shake".

Here is a recommendation for a Douyin video: Yichan Little Monk.

At present, the Yichan master and his apprentice who are active on Douyin have become more and more like Douyin and more and more refined! Like a Zen

I would like to recommend this little monk to all brands that want to convey their brand attitude and philosophy. Just imagine: when such a sincere and lovely little monk wants to tell you about a brand attitude, what reason do you have not to choose to believe it?

Author: Lao Feng

Source: Lao Feng Product View