SEM Promotion | How to solve these problems encountered in bidding?

Q1. Why can’t OCPC grab some keywords more than others? My target conversion cost is slightly higher. At first I thought it was because everyone showed different results, but I checked it on Live and searched on my own and other people’s phones, but the search results showed that my ranking was not as good as others, and they were basically all online!

1. Whether this keyword has ever generated conversions. The conversion model records the conversion behavior of this keyword. If it thinks there is no need to explore further and thinks the conversion possibility is not high, it will not continue to bid;

2. How did you know that your bid was slightly higher? In addition, the search results displayed by each person are different. The ranking is determined by the bid and quality. If the quality is better, there will be a better ranking, not just based on your target conversion cost.

3. OCPC explores the possibilities of all the words in your entire package, rather than a single word. And a low ranking does not mean that there will be no conversion.

4. When using OCPC, what you should pay attention to is whether the conversion volume meets the standard and whether the conversion cost meets the standard. It is not very useful to just focus on the ranking of a single keyword. Models will help you explore more possibilities.

Q2. Can the Chinese display of the domain name be changed back?

Answer: Strongly managed (strongly operated) accounts such as Four Products and One Device, Disease Medical Care, Medical Beauty, Life Service, Business Service, and Qianhu Customers do not support withdrawal. For other industries, you can ask customer service to help apply for withdrawal;

In addition, applying for Chinese domain names is not currently supported.

Q3. The switch for knowledge question and answer mining has been turned off, so why is it still displayed on the foreground?

Answer: After the knowledge question and answer mining switch is turned off, it will take 1-2 days to take effect, so it will still be displayed on the foreground. Wait 1-2 days and then check to see if it closes normally.

Q4. I saw other people’s advertisements with numbers such as “** people have called, consulted, downloaded”, etc. What style is this? How can I do this?

Answer: This is the conversion heat front style. The system will disclose the lead component conversion data within 30 days of ocpc (first order is enough) to the advertising front end for display.

The data update time is: the latest data of the previous 30 days will be updated every afternoon.

The display conditions for the conversion heat front style are: create ocpc (first order is enough) + clue component creativity (such as phone, consultation, form, app download, etc.), and if the style is preferred, it can be displayed.

If the amount of data is too small and you feel that the display will have a negative impact, you can ask customer service to feedback through the Fengling platform - [Conversion heat front style display abnormality] and close it.

Q5. Is the search promotion only targeted at the set groups of people?

Answer: No, after setting up the crowd delivery, the account will still run according to the keywords you originally set, but when the system encounters users in the crowd package, it will bid and display creativity according to the crowd rules you set (such as a 1.5 times premium). Users in non-crowd setting rules are still counted according to the keyword targeting rules you set.

Q6. How many groups of people can be set at most? Should we take the intersection or union between groups of people? Will it affect the delivery volume?

A: A plan can have up to 300 groups of people.

If there are multiple groups of people: If there are overlaps between different groups of people, the system will prioritize the display based on relevance, and the corresponding data will be recorded in the displayed group package. For example, if you set population 1 to be women and population 2 to be people aged 18-44, when a female user searches for related words, the system determines that both populations meet the conditions. However, based on the bids and creative preferences we set for the populations, population 2 is ultimately more relevant. In this case, the relevant information of population 2 is displayed, and data such as display clicks is recorded on population 2.

If the condition is set for a single group of people:

① Basic attributes: Gender, age, and interests are the intersection of each other

② APP behavior: The targeted APPs are combined

③Business district area: Currently only one group package can be targeted to one business district

④Custom groups: Multiple custom groups can be selected and combined

The basic properties and APP behaviors can be set according to your own needs. If you are not sure, you can set the coefficient to 1 first, and then adjust the premium according to the effect later. If you have your own data package (for example, after running for a period of time, the system draws a portrait of the crowd), you can use the Stargazing Disk to build a custom crowd to run. If you have offline stores, it is recommended to run business district targeting.

Q7. When using ocpc for promotion, will my audience targeting still be effective after entering the second stage?

Answer: After entering the second stage, the keyword bidding is already in a managed state. In the second stage, the crowd premium will automatically become 1, which means it becomes invalid. However, the display, click, consumption and other data generated by the targeted method will still be in the crowd management list. You can observe these data, which is also a good choice for non-ocpc plans.

Author: Aichisem

Source: Aichisem