Three things to note when cooperating with App Store to obtain first-hand resources

Recently, iResearch, an authoritative domestic data organization, released the user coverage data of Android app stores in the first quarter of 2015. According to iResearch mUserTracker data, in the first quarter, Tencent App Store's user coverage ratio continued to rank first among Android app stores and continued to grow, becoming a regular industry leader. At the "Open and Win-Win - App Store Mobile Game Developer Salon" held in Beijing this week, Tencent Open Platform Business Director Chen Peng and Open Platform Business Director Li Ting elaborated in detail on App Store's market share, revenue scale and trends, the outstanding performance of various benchmark cases in App Store, how products can be connected to App Store, how to obtain resources, and the product mechanisms of the App Store platform related to games.

It is reported that the user coverage rate of App Store has reached 29.14%, the daily distribution has exceeded 120 million, and the revenue level is leading the industry. The traffic looks very attractive. How can we cooperate well with App Store? The following is the conclusion of the Mobile Game News based on the content of the conference speeches:

1. What should you pay attention to when cooperating with App Store?

1. Find a suitable cooperation model based on the evaluation of the product itself

Three ways for games and App Store to cooperate. Exclusive agency, intermodal operation, open access.

● For exclusive distribution, the more outstanding products can contact Tencent Interactive Entertainment for game evaluation;
● For joint operation games, the profit sharing ratio is 6:4. For key joint operation products, Tencent will help design game versions and operational activities.
● Open mode, the profit sharing ratio is 7:3. The App Store platform is very open to the industry and can be accessed through open.qq.com. Regardless of the mode of cooperation, you will enjoy a turnover of 1 million in the first three months, and Tencent will not participate in the profit sharing.

2. Be familiar with the process of accessing App Store and grasp the key to obtaining more promotion resources

● Everyone confirms to join the cooperation. This step is mainly to confirm the cooperation model with the students in interactive entertainment, and to have access without any barriers for 7 days.
● Testing of new games. 14 days of free traffic, with one to three thousand installations per day depending on the game's ability to attract traffic.
● New game ratings. Interactive Entertainment has a professional evaluation team that rates the quality of gameplay and graphics.

We give you a rating mainly based on the data conversion rate of each link including exposure, download, registration, retention, revenue, etc. in the first 14 days, combined with evaluation and data. The fourth step is the first release of App Store. Step 5: Series operation. Chen Peng also introduced that App Store's ability to gather volume in its first release is also ranked first in the industry. Games such as One Piece, Overlord, One Hundred Thousand Bad Jokes, and The Lost Tomb are leading the industry in terms of both new users and revenue.

2. What are the rating criteria for games in App Store?

The most important thing above is Tencent’s rating of new games. The corresponding SAB rating standards are as follows: 1. Product quality assessment; 2. Comprehensive strength assessment; 3. Market competitiveness, which is a comprehensive assessment based on product absorption, retention data, and commercial capabilities. S level: above 90 points, A level: 80-89 points, B level: 70-79 points, C level: 60-69 points.

The rating of a game is directly related to how much resources the game can obtain during its initial launch on App Store and its operation. The most important thing for a new game is the update and optimization of data within a 14-day period. The most important data are indicators such as the ability to attract traffic, exposure, registration conversion rate, and game LTV, etc. Therefore, in order to obtain more promotional resources, it is key to optimize the above data.

3. What are the App Store resources available? What are the requirements?

From the perspective of the entire platform, it provides many modes such as friend communication capabilities, event operation capabilities, gold voucher token system, rewards task prompts, etc., to achieve docking with various game content and increase game revenue. The details are as follows:

1. Product preheating + strong launch

After preheating activities such as internal testing and grabbing activation codes, the product will be launched for the first time. The first release mainly includes: the homepage of App Store and the game page of App Store. The NPC recommendations in the lower right corner of the homepage correspond to different resource pushes, etc.

Requirements: Product revenue and volume-attracting capabilities. For example, we can launch customized special activities for IP products, such as Conan and the Avengers, to create an atmosphere online, spread the word among friends, and increase the download volume and registration conversion rate during the initial launch period.

2. Intelligent recommendation through platform mechanism

Increase the game’s exposure to the target audience through friend recommendations, game tags, etc.

Requirements: The main focus here is that all game labels should be set from the user dimension, subject matter dimension, and gameplay dimension, and should match the algorithm of App Store's intelligent recommendation and be recommended to the real target audience. Recommendations from friends can increase download conversion rates by 30%. The author feels that with such a large number of high-quality games generating user game-related data from Tencent, coupled with the mobile user behavior mining of the App Store platform which has the largest market share, the efficiency of producing precise push notifications under the influence of big data must be amazing!

3. Rewards Model

That is, a mobile mode where you will be given Q coins when you download games on your mobile device. As long as manufacturers provide Q coins to users and connect to the relevant systems of App Store, they can correspond to relevant game tasks, thereby increasing the game's exposure. According to current data, users are rewarded 2Q coins for each game downloaded, and the exposure conversion rate increases by 25%.

4. Methods for cultivating paying users

The platform will issue coupons to users through daily draws and continuous login activities set up by the platform, allowing users to become paying users of your game and expand the overall penetration rate of the platform. Secondly, there is a game expert system. Through expert privileges, you can receive a certain amount of gold coupons on a monthly basis, monthly rebate privileges, including the expert status being displayed within the entire App Store, maintaining a medium to high R.