APP brushing: How to prevent channel brushing?

As the name suggests, brushing the app's product data is to increase it in a very short period of time to achieve the desired effect. However, many CPs do not understand why they should inflate the volume, what benefits it can bring to them, and what harm it will bring. Let’s analyze it together below.

CP brush volume

1. Increase exposure

For CP, brushing can increase your download volume in a certain market, and then improve your ranking to get more exposure. Usually, the Apple Store and third-party app markets are the main ones. If the means of inflating the volume are sophisticated, the app can continue to be at the top of the rankings, thereby increasing the app's download data and other data. But if you are found out, you will be blacklisted.

2. Raising money

When venture capitalists take money out of their own pockets to invest in a dazzling array of apps, there is one most important and basic indicator - the number of users and traffic, which is very important to investors , but it is also the part that is most likely for app developers to deceive investors by falsifying data. The method they usually use is to find a company that specializes in brushing traffic and provides integrated services. More often, these companies will come to them on their own.

3. Channel volume manipulation

The main purpose of channel inflating is to make money from CPs. During the delivery period, you can hardly find any suspicion of the channel inflating the volume based on regular data. However, once the settlement or suspension of delivery, the income and retention from the channel will immediately drop to pieces, and the hard-earned money will be cheated by unscrupulous channels.

● Click to download

Such volume brushing usually occurs when a large amount of data suddenly appears in a unit time period while other data remain at the previous values. If you don't pay attention and stop it, you will be charged too much when you settle the bill.

● Brush retention

General channels can increase the retention rate on the next day, and more patient channels can increase the retention rate on the third day, but the truth will be revealed if the retention rate reaches one to seven days. This type is relatively easy to check. We can see that the second-day and three-day retention rates of channel A are normal, but the seven-day retention rate drops to the bottom. This is a common type of volume manipulation.

● Activate registration and pay

The robots on some channels can simulate the player’s registration process very realistically and can even make payments. If you find that the data is too high, you should check whether there is a bug in the game . If there is no bug, then check the channel. The payment swiping robot is considered to be a relatively intelligent one. It won’t allow you to make a profit in the short term, but the ROI on the same day or the next day may be okay. But overall you will lose money, and it will kill you.

● Swap fake volume for real volume

Let’s first talk about what app traffic exchange is all about? In fact, the definition is to exchange resources. You use mine and I use yours. You can exchange it with the application market or with other APPs. Generally, the exchange is in equal proportion. In many app promotion and communication forums, you can see people seeking to exchange traffic, but usually if the volume of an app is too small, no one is willing to exchange. What to do at this time? By brushing fake data to buy some activation volume, you can use the 100 fake volumes you bought for 20 yuan to exchange for the same 100 real activation volumes in the hands of your peers. This was originally a channel for app promotion, but it was also used by counterfeiters to make a profit.

How to increase volume

In the past, the market's technical mechanism was very simple. You just had to access the download link from different IP addresses and use tools such as Traffic Wizard. But now the market has undergone technical processing, and this method is no longer effective. The latest method is speculated to be operated through a simulated clicker, which is much more difficult. In addition, the points wall can also be used to increase the volume

How to prevent fake volume

1. Connect to multiple third-party data platforms

Connect to several third-party data platforms to obtain the most accurate data through data from multiple platforms. Don't blindly believe the data given to you by a single channel, do more analysis. The current mainstream data platforms include Umeng , Baidu, talkingdata, etc.

2. Set verification code on the registration page

Setting a verification code during the registration process can effectively reduce the phenomenon of mechanical activation. If the player keeps entering incorrect information, or enters incorrect information multiple times in a short period of time, it clearly means that the other party is inflating the number of entries.

3. Limited Quantification

Control and avoid inflated volume through methods such as limiting and timing delivery. Or control the upper limit of brushing amount.

4. Restricted Region

In the initial stage, many channels have IP addresses from the same place, so regional restrictions can be imposed on IP addresses.

5. Reduction

Use third-party data to verify this channel and reduce payment costs.

Summarize

Brushing is a double-edged sword. If you do it well, you can bring traffic and users, gain both fame and fortune. If you do it badly, your account will be removed from the shelves and you will be blacklisted by the stores, and you may be cheated by the channels and lose money. Moreover, the current volume-boosting industry is quite chaotic, and CPs are advised to use it with caution in situations where the risks are high. We will continue to provide you with in-depth interpretation on how to prevent channel inflating. Please continue to pay attention to Sina Games CP series .

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