8 essential skills for a popular live broadcast room

Please note that we usually make a live broadcast preview before the live broadcast . A preview that can attract people to enter the live broadcast room is a preview that can keep people.

Here we share with you two tips on how to retain viewers through live broadcast previews:

1. Use suspense to arouse users’ curiosity

Everyone has curiosity. If your live broadcast leaves suspense, users will be curious and enter the live broadcast room because of curiosity . If you satisfy users' curiosity and meet their expectations during the live broadcast, you can retain users .

For example, this is how the poster copy for Luo Yonghao’s first live show was written:

If it wasn't the most ____ on the entire Internet, how could tens of millions of people squeeze into one room to buy things?

If ____ wasn't distributed in large quantities, how could passers-by get excited and shout ?

If ____ cannot be increased, how can so many people feel grateful after spending money ?

What can make passers-by scream with excitement? What can make people feel grateful after spending money? This kind of exaggerated and funny suspense can fully stimulate people's curiosity, making people want to enter the live broadcast room to take a look .

2. Get straight to the point

Directly tell users in the live broadcast preview what you can give . For example, if you offer benefits such as bags or lipsticks, then the group of people who want bags and lipsticks will enter your live broadcast room and wait for you to send out the benefits.

02. Keep people during live broadcast

After attracting users to the live broadcast room, you have to find a way to keep them in the room .

First, the opening.

1. Keep people at the beginning of the live broadcast

Keywords: warm-up words + warm-up activities/games

First of all, you should be enthusiastic when opening and use enthusiastic words and actions to welcome the audience into the live broadcast room .

For example--

* Welcome XX to the live broadcast room. Hey~ this name is interesting/nice to hear. Is there any story behind it? (Interpretation of audience name)

* Welcome back XX. It’s really touching to see you every time you go on air. (Moving the other person)

* Good evening everyone~The funny/silly/funny anchor is back~Friends who like me, please move your little hands, click on my avatar and follow me, so that you can watch my live broadcast anytime, anywhere! The anchor is waiting for you here every day~

* Hello everyone, I am a new anchor, and there are still many things I don’t understand. If there is anything I have not done well, I hope you can forgive me. If there is a song you like, you can type it on the public screen. If I can sing it, I will sing it for you. If I can’t, I will learn it. Thank you all for your support.

We have also compiled a list of relatively easy-to-use live broadcast warm-up scripts, which includes a variety of live broadcast opening lines. If you are a novice and don’t know how to start the show, then this list of live broadcast opening scripts will definitely help you .

Secondly , at the beginning of the live broadcast, if you feel that you don’t have much to say, or you have been just welcoming the audience without any technical content, you can use small games/red envelopes to retain people .

For example, you can play idiom chain games, brain teasers and other small games that can be started in time with the audience.

Or like Viya, draw a prize at the beginning, no matter the prize or the size of the red envelope, the audience just joins in the fun .

On the one hand, it can liven up the atmosphere. On the other hand, the audience will expect you to have raffles and red envelope activities, and will stay in the live broadcast room to watch the live broadcast.

2. Share the live broadcast theme

The purpose of sharing the live broadcast theme is to allow viewers to quickly obtain the main content of the live broadcast and further retain viewers with precise needs .

For example, if your live broadcast is mainly about selling food, then you can retain a group of cute "foodies" by telling everyone what your products are and which groups of people they are suitable for.

3. Live interactive retention

At the beginning of the live broadcast, because there are not many viewers, we have to start the topic ourselves, and sometimes even talk to ourselves to get the live broadcast room "moving" first.

When the live broadcast is on track, you need to interact with the audience and let them participate. On the one hand, it is to mobilize the atmosphere of the live broadcast room . On the other hand, it also helps to establish a strong connection with the audience and increase fan and product conversion.

For example, in a live broadcast room with multiple viewers, barrage comments can help you understand and address the audience’s needs in a timely manner .

For example, someone asked, where did the host buy the hat he was wearing today? What's the best combination? Is this product suitable for slightly overweight people? Can this mask be used on sensitive skin?

Answer these questions promptly and ask guiding questions to increase the interaction rate .

For example, this facial mask is more suitable for oily skin. What is the skin type of this baby XX? I can recommend a suitable mask for you!

In short, use various methods to allow the audience to participate in live broadcast interactions.

4. Valuable live streaming content retains people

Whether it is warming up the audience or drawing prizes, these are just appetizers to keep people on the live broadcast. Valuable content is the main course .

A popular live broadcast room does not just rely on raffles to liven up the atmosphere to retain users. The core factor that retains users is the live broadcast content .

For example, live singing.

Your live broadcast is mainly for singing for everyone, so you need to let the audience know what songs you can sing? Can the audience request songs? Can I sing with the audience via mic? Are there any benefits for singing well?

Or, live streaming to sell goods.

You need to let the audience know whether the products in your live broadcast room are the lowest price, whether they are cost-effective, what discounts are available, etc.

Only by making the audience recognize the value of your live broadcast content can you retain the audience .

We need to plan scripts for these valuable contents in advance , such as how to explain the product, what benefits the product has, and what fans may pay attention to? What questions will be asked? How to interact and so on.

Regarding how to plan live broadcast scripts, we have a number of popular live broadcast script format templates. If you are a novice, you can refer to these script templates to plan a perfect live broadcast process. If you are a veteran, you can also learn from the advantages of these live broadcast scripts and optimize your own live broadcast quality .

03. Other live streaming skills to retain people

In addition to retaining people before and during the live broadcast, we must also pay attention to the maintenance details after the live broadcast to retain fans who follow the live broadcast room and prevent them from unfollowing the live broadcast room immediately after following it.

1. Fixed live broadcast time

There are a lot of people broadcasting live every day, and the content is very rich. If you are not popular and your broadcast time is intermittent, the audience will have no idea when you are broadcasting live and will soon unfollow you.

Therefore, try to fix the live broadcast time so that new fans who follow you will know when you are broadcasting live and what live broadcast content and benefits are available. When he gets used to watching the live broadcast at a fixed time and place, then you have successfully retained this fan.

2. Fan Activities

If conditions permit, some interactive activities can be held from time to time .

For example, you can chat, sing, play games with fans on YY, hold lottery events, etc., give feedback to fans, enhance fan stickiness, let them spontaneously promote you for the second time, and attract more people to pay attention to your live broadcast.

Of course, every live streaming retention technique is not static.

Based on the changes in the number of fans in our live broadcast room, the improvement of the maturity of the live broadcast, etc., we can appropriately adjust and update our live broadcast retention skills and words to bring some freshness to the fans and maintain the long-term stable development of the live broadcast room.

Live broadcast skills: How to create a live broadcaster’s personality?

Short video live streaming skills