Nongfu Spring’s new advertisement is amazing!

"We don't produce water, we are just nature's carriers." This slogan of Nongfu Spring has dominated the advertising industry for many years.

Some time ago, Nongfu Spring released an advertisement, which was perfect as the weather is getting warmer. It strikes at people's inner desires in a bustling city, and expresses emotions through mountains and rivers.

In addition to the breathtakingly beautiful pictures, the emotions are so full that the whole person is purified!

An advertising company delayed by its products

After watching the advertisement, I just want to say one thing: please, Nongfu Spring, stop selling water.

Nongfu Spring spent nearly a year.

Buried in their Changbai Mountain water source,

It is comparable to a national pure ecological geography documentary!

A tiger concentrating on drinking water in a close-up.

After waiting for 7 days, the elk finally arrived.

A sable peeking out from the snow.

The cheering birds startled the snow off a branch.

Mandarin ducks playing in the water.

Nongfu Spring has once again made a textbook-level demonstration.

In order to prove that the quality of the water source is trustworthy, a world-class field documentary team was assembled, which was really painstaking.

The reason why the Nongfu Spring brand is so popular is that, in addition to its serious product development, it also cannot escape the appeal of sentiment.

Reshape the brand and start emotional marketing

If you observe carefully, you will find that Nongfu Spring’s product system and packaging have hardly changed in more than 20 years, but it has achieved a revenue of over 10 billion yuan starting from scratch. What is its secret?

“Every song is like a bottle of water. Only those who drink the water know whether it is cold or warm.”

Last year, NetEase Cloud Music moved 5,000 music reviews to the subway station, which successfully dominated the WeChat Moments. Afterwards, NetEase Cloud Music launched a cross-border cooperation with Nongfu Spring, selecting 30 copywritings and printing them on 400 million bottles of Nongfu Spring:

At the same time, there was also a turmoil online. Big WeChat accounts continued to post articles to add fuel to the flames. Phrases such as "Nongfu Spring is a bit salty", "heartfelt", and "drink water until tears come" appeared frequently in the news. Music reviews shifted from music platforms to bottled water. This wave of marketing by Nongfu Spring captured a large number of consumers.

When building a brand, my biggest fear is that you take it seriously, but I am too devoted.

Zhongchuan Cloud, let your voice shock the world

Behind Nongfu Spring is a professional team. However, for many small and medium-sized companies, they cannot afford such huge costs when their brand has not yet been established.