Short video promotion: How to obtain accurate traffic?

The outline of this article is as follows:

1. Why is short video the future trend for acquiring traffic?

2. What is the method to obtain traffic through pictures and texts?

3. How to make short videos using pictures and texts? Practical examples

4. How can short videos obtain accurate traffic?

Why is short video the future trend for acquiring traffic?

The 2021 Fortune-Making Navigation says that all businesses can be done again on Douyin! Baiyang SEO wants to say that all the previous methods of obtaining traffic through pictures and texts can be repeated with short videos!

Why is short video the future trend for acquiring traffic? Because this is the development of the times, and because this is the choice of users. Just like we moved from the 1G era to the 5G era. I used to look at short videos and live broadcasts from the perspective of traffic. I noticed what we could do two years ago.

It’s just that at that time, I was still focusing on pictures and texts, especially public accounts and self-media such as Zhihu to obtain traffic, and I didn’t find a sustainable method for short video copywriting, so I didn’t persist. I have explained the reasons in detail in another article later, which looks at the changes in traffic, brand and marketing from blogs to short videos and live broadcasts.

You may ask: Now that 2021 is almost half over, is it still too late to do it in the form of short videos? What Baiyang SEO wants to tell you is that as long as you start and take it seriously, it’s never too late!

What is the method to obtain traffic through pictures and texts?

There are actually two main ways to obtain traffic through pictures and texts: one is to obtain accurate traffic by ranking through keyword searches; the other is to obtain traffic by publishing pictures and texts to self-media platforms for recommendations.

The first one is the keyword search method. The most common one is what we do on Baidu, such as ranking the text and image content of our own website or using the text and image content of a third-party high-authority platform. Of course, this keyword SEO is also used in Toutiao searches for Toutiao articles and WeChat searches for public account articles.

The second type, such as Toutiao, Yidian Zixun, Baidu Baike, etc., publishes text and picture content, and then the platform will recommend it to users of its platform based on your text and picture content as well as your text and picture content title, tags, etc. For example, push notifications from public accounts can barely be considered as such.

How to make short videos using pictures and texts? Practical examples

In fact, as I said before, short videos and live broadcasts are trends, and many people want to do them, whether they come from SEO or self-media. The real difficulty lies in not knowing how to do it. Baiyang SEO will share some practical examples.

Detailed steps for short video production and promotion:

1. Determine the short video theme and register accounts on various platforms

This step, if you are sure you want to make a short video, is to determine what your short video is about. For example, Baiyang SEO, since I am good at SEO and traffic strategies, my theme is to share SEO and traffic strategies.

Account registration, for example, taking the video account, I have video accounts Baiyang seo, Baiyang traffic exchange, etc. In addition, platforms like Douyin, Kuaishou, Baijiahao, Xiaohongshu, Zhihu, and Bilibili have registered Baiyang SEO accounts.

2. Prepare short video copy

This was the reason why I couldn’t persist in doing it before: I didn’t have good copywriting. Like everyone else, I hear professionals talk about how difficult it is to write scripts every day. In fact, copywriting is all around you.

Just correct some of the previous shortcomings in the copy, then change the beginning and end, and add your own advertisement at the end. As I posted on the video account, it was also recommended and has been played nearly 10,000 times.

You may ask, why haven’t I written this? In fact, think about whether the articles you posted before can be broken down into small sections? Besides, it is easy for you to find past copywriting. Although these contents have been used in the era of pictures and texts, they are not used in videos. Now you have a chance!

Take the following figure for example. When testing the first video, I used Baijiahao to post a good-looking video. It was received in seconds and ranked:

3. Use copywriting to batch produce short videos

Many people have difficulty with the third point, thinking that making a video takes at least half an hour to an hour. If Baiyang SEO tells you that I can make 5 videos in an hour and may make 10 later, would you be surprised?

Batch produce short videos? What batch tool did you use? Actually, there is none, I just do them one by one. This is because the short video tool of Douyin, Jianying, has this text-to-video function, which automatically matches pictures for you, as shown in the picture:

By the way, there is not only a mobile app, but also a computer version. In fact, if you change the pictures later and so on, it is no problem to make a video in 5-10 minutes. Of course, if you write 1,000 or 10,000 words at a time, it definitely won’t be that fast, and then the video will not be called a short video, hahahaha.

4. Layout keywords and publish short videos

At 3, your video account is completed. Baiyang SEO recommends not to promote one by one, but to make multiple ones and put them there, and then promote them by day or time.

Layout keywords, this is very simple, mainly like Baijiahao participates in Baidu search rankings, Zhihu videos participate in Zhihu search rankings, and Xiaohongshu also participates in Xiaohongshu, so when we publish this video title, we write the keywords in it, as shown in the figure:

Then remember to use the keyword tag in the content or related content, because this tag may have a recommendation function.

5. Promote your main account or short video

After completing 1-4 above, you can now share your short video or promote it. Why do we want to share and promote it? Because this is actually equivalent to adding some real data to your own account.

How can short videos obtain accurate traffic?

In fact, you can look at this issue this way: short videos can also be used to obtain pictures and texts, and may even be better.

1. Where should short video ads be placed?

Regarding the layout of advertisements, you can put them at the end of the video. You can insert a QR code on a picture, or read it out as voice. You can test it.

2. Why can short videos obtain accurate traffic?

Because previous searches were mainly for pictures and texts, now taking WeChat as an example, the search weight of video accounts is obviously higher than that of articles. The same is true on Baidu mobile phone. Not to mention specialized short video platforms like Tik Tok. Xiaohongshu and Zhihu are going to focus on short videos and will still give high weight to short videos.

All we need is for the content in the video to be consistent with the keywords written in the title when we upload it. When a user searches, the video will be ranked at the front. Isn’t that a good way to get search traffic?

Author: Baiyang SEO

Source: Baiyang SEO