Marketing promotion methods and channel platforms

Today, I have summarized and sorted out the online promotion methods that are commonly used in 2022 and many years ago. Each category only lists individual platforms. Compared with the past, things have really changed a lot. There are only a handful of free channels, but paid channels are everywhere. Let's take a look!

1. Search engine promotion - search engines obtain accurate traffic from search users, SEM is very expensive

1. Domestic search engines: Baidu, 360, Sogou, Shenma Search
2. Foreign search engines: Google, Yahoo, Bing
3. Traffic acquisition methods: paid ranking SEM, natural ranking SEO (website traffic diversion)
4. Alliance advertising: Baidu Alliance, Google Alliance, etc. Will promote relevant ads based on user search habits

SEM Advertising

2. Information flow promotion - large and extensive traffic, usually with advertisements appearing on the list page or at the end of the article

1. Popular APPs: UC Browser, QQ Browser, Baidu APP, Tieba APP, 360 Browser
2. News clients: Sohu, Sina, NetEase Phoenix, Tencent News, Toutiao
3. Tencent: ads in the middle of the bottom of the official account, ads in WeChat Moments, and ads in QQ Space
4. Short videos: The video ads you see on Douyin and Kuaishou are also information flows

Information flow advertising

3. Social Networking - High Data Stickiness, Paid or Free Available

1. Social software: Alipay, personal WeChat, corporate WeChat, Momo, QQ, Soul
2. Social media: QQ space, enterprise QQ, Weibo, blogs, Tieba, Douban

4. E-commerce - visual design, evaluation, small profits but quick turnover, huge traffic

Taobao, Tmall, Alibaba, JD.com, Pinduoduo, Dewu, and other platforms

5. Questions and Answers and Forums - Zhihu has a lot of small ads and a lot of traffic; the forums are basically deserted

1. Question and answer platform: Zhihu, Baidu Knows, Wukong Q&A
2. Forum: Tianya Community, Xici Hutong, Shuimu Community, Fangtianxia Forum, Home in Shenzhen

Zhihu Hot List

6. Video category - Douyin Kuaishou 100 yuan to be on the hot list, need video creativity

1. Short videos: Tik Tok, Kuaishou, Xiaohongshu
2. Live streaming: Inke, Douyu, Huya, and various video live streaming platforms
3. Video platforms: iQiyi, Youku, Tencent Video ads

7. Self-media: Self-created content cannot be directly advertised, but can be used to promote products for free

Baijiahao, Penguin, UC Big Fish, Sohu, Toutiao, Qutoutiao, Yidian Zixun

8. Internet celebrities - directly find Internet celebrities

Big-name influencers aggregation intermediary platform, order-taking platform to promote products or bring goods, video advertising

9. Vertical or local category - cooperation with well-known websites in different industries

1. Well-known vertical industry websites: Mama.com, Babytree, 120ask, Xunyiwenyao, u88 Business Opportunities, Tibetan Mastiff Trading, Wenwan Used Book Trading, A5 Webmaster Network, Anjuke, Qijia.com
2. Well-known local public accounts or forums: Hangzhou 19th Floor, Chengdu Fourth City, Guangzhou Mama.com, Wuhan Deyi Life, Tencent Dacheng.com, Dachu.com, Dayu.com, Daqin.com, etc.

10. Information platform - free or paid, store type with good reviews first

58.com, Ganji.com, Baixing.com, Meituan, Ele.me, Dianping.com, Xianyu.com

11. Soft articles - brand promotion, public opinion suppression

1. Well-known authoritative media: Sina, NetEase, Sohu, Tencent News, the price is relatively high, but the collection is good, the ranking is high, and the exposure is high
2. Soft article distribution platform: Soft Article Street, Songsong Soft Article, Star Media, etc., the price is moderate, it is recommended to choose with news source

Soft article promotion

12. APP Category - Aggregation APP, it is recommended to place relevant advertisements

Qutoutiao, kepp, MasterKey, Moji Weather, photo editing software, etc.

13. Gray channels - some of them may violate regulations, please be cautious

Telecom hijacking pop-up windows, fake base stations, data selling and buying, DNS hijacking, black hat SEO, rogue binding software

SMS group

14. Programming games - 999 for one knife, quite offensive

Voting procedures, lucky draws and bargaining, soliciting people to forward and help, and mini-game ads

15. Mass messaging software - customers dislike it and it is very likely to be in the trash

Mass SMS, mass email, mass private message, mass spam message

16. Community traffic generation: It is easy to attract traffic with gimmicks, but it is not easy to manage and convert.

Common communities: QQ groups, WeChat groups, Douban groups, etc.

17. Online activities - high risk of being reported

10,000 people forwarded the message in large numbers, red envelopes and gifts were used to induce likes and forwarding, and groups were created in the circle of friends.

Author: Zhao

Source: Zhao