Introduction to Alipay advertising, Alipay information flow advertising agent

Alipay APP, owned by Ant Financial Group, has a large number of active users, and the number of users who use Alipay to scan and pay exceeds 1 billion times every day. On March 10, 2020, the Alipay platform has officially announced the opening of traffic. Merchants can place their own commercial advertisements through Alipay's payment page, life account banner bar, face-scanning payment devices and other display locations.

Payment model: Currently, paid advertising is available in two modes: CPC click billing and CPA performance payment. In the future, other payment modes such as CPM will also be available.

Billing standard: CPC click billing is calculated based on the number of user clicks, with a minimum bid of 0.5 yuan/time; CPA performance payment is charged based on the number of data tables reserved by the user, with a minimum bid of 3 yuan/table. During bidding promotion, the actual advertising price will be higher than the minimum price.

CPA is applicable to the following industries: 1. Internet IDC services/network services/network storage, wedding dresses and wedding celebrations, automobiles, dentistry/ophthalmology, real estate, home decoration, parent-child education, tutoring for further studies, confinement centers, children's playgrounds, flower gifts, property management, housekeeping services, beauty and body care, health examinations, jewelry appreciation, board games and other industries. Merchants can follow up and communicate with users through the telephone information they have reserved to achieve transactions.

2. Tmall e-commerce customers can use the data bank to apply for CPA membership to increase traffic and followers for their stores.

CPC is applicable to a wide range of industries, including fast-moving consumer goods, life services, leisure and entertainment, and other businesses. However, CPC click ads require jumping to the merchant’s “Alipay Mini Program” page.

Merchant backend: Provides a merchant backend account, where you can set promotion plans, budgets, regions, groups, etc., and you can also view data reports.

Payment page promotion features

After merchants open payment page advertising promotions, they can use the high accuracy and multiple segmentation dimensions of payment data (especially bank real-name data) to carry out targeted promotions. Not only are there more than 100 million exposure opportunities every day, but you can also refine your target customers based on more than 70 demographic tags, saving advertising costs and achieving precise delivery.

1. CPC advertising features

1. CPC means charging according to the number of clicks;

2. CPC advertising entrances are mainly in the banner bar of the payment success page, life account, and mini program. After the user clicks, the merchant will jump to the landing page to bring user traffic to the merchant advertiser;

3. CPC is suitable for all kinds of businesses such as fast-moving consumer goods, life services, leisure and entertainment, and e-commerce;

4. Merchants can develop mini-programs to distribute coupons, red envelopes, membership cards, etc. to users after they click them, so as to increase user participation rate and guide them to store consumption or online results.

2. CPA advertising features

1. CPA is an advertising model that pays according to performance. There is no charge for merchant ad exposure and user clicks, but charges are based on the number of information forms submitted by users.

2. The CPA advertising entrance is displayed on the page where users scan the code to receive red envelopes and the page where users collect points. The CPA advertising page that users click to jump to has a standard template, and merchants only need to submit product pictures and texts of standard size.

3. The CPA management backend can provide a way to download and export the retained information, making it easier for merchants to communicate with customers over the phone.

4. CPA message retention advertising is more suitable for industries where consumer decisions are complex and consumers need to communicate with merchants in detail before purchasing, such as real estate, home improvement, automobiles, dentistry, ophthalmology, education, telecommunications and other industries. CPA message retention advertising is suitable for industries where merchants hope to obtain sales leads and communicate to convert sales.

Mature bidding payment model

The operation and promotion background of the payment page advertisement is a mature CPC bidding model. You can set up promotion plans online (attributes, groups, regions, hobbies, etc.). There is no charge for the exposure of advertisement pictures and text information. Merchants only pay for effective clicks.

Pay per click

The maximum deduction time is 1 time within 13 minutes. A user can be charged up to 3 times for the same advertisement in the same location.

Real-time bidding (RTB)

1Flexibly set the target group, delivery time, and bid range (not guaranteed quantity)

2CPC unit price varies according to the channel, and real-time bidding is used; the click price is determined by the bidding situation. The actual deduction is less than the bid, and improving the quality of creatives can effectively reduce the actual cost.

3 Adjust the click price of the delivery and design high-quality creative ideas to maximize the effect. You can carry out small-amount and multiple delivery and reserve space to continuously optimize the delivery content.

If you want to place Alipay advertisements , you can contact Qinggua Media.