What are the promotion and operation skills of Pinduoduo? Do these 4 things and you won’t worry anymore

What are the promotion and operation skills of Pinduoduo ?

Promotion and operation are things that all Pinduoduo merchants will do, because only if the promotion is done well, their own store will have traffic, and then the store conversion rate will be improved, and then there will be sales. This is something that all merchants know, so I will not explain it in detail here. Next, I will introduce you to the skills.

It’s similar to choosing a model. Either it’s rising on other platforms and follows the pace of other platforms, or you can promote it explosively. As for how to promote a new product, the following 3 points will be discussed.

Now let’s talk about new products and activities. Many businesses believe that new products have few competitors and can temporarily sell for a profit. If they suddenly become popular, the more money they can make, the better. Therefore, the pricing of new products is very high. This is why those new products that are directly registered die in the new product testing phase from the very beginning.

This is a short-term marketing model. Another model is to play the long game and catch the big fish. If you have the supply of goods, you should try to treat the new product as a hot-selling one and sell it at a low profit margin. After the testing phase, when you have the activity, it will be easy for traffic to come in, thus increasing your chances of making a big hit. In addition, since it is a new product, other merchants who want to compete with you will not promote it because they think your price is relatively low. Then you will have one less competitor. So this is also very important. You can think about it.

I have just mentioned some of it above. In summary, the level of pricing is related to the degree of competition among peer merchants.

Many businesses like to attract traffic with low prices, but in fact, this should be avoided as much as possible, especially during events, when many businesses attract traffic with extremely low prices.

For example: you want to sell a mobile phone case for 9.9, and the title outside says that it comes with a lanyard or a tempered glass film, and then you add a single lanyard for 5.6 in the options. The display outside is indeed 5.6. This 5.6 is a low price to attract traffic. This is a case of outsmarting others. If a buyer who just needs the product comes in at 5.6 and likes the product, he will not care about the price difference and will buy it directly. What if the buyer thinks it is so cheap and just wants to buy it for a try? Once you click to join the group and feel you’ve been tricked, you’ll definitely turn around and leave (which will seriously affect the conversion rate).

In this way, you are just tying up your own business and lowering the conversion rate of your store? The click-through rate has increased, but the conversion rate is so low, which only proves that buyers don’t like your product. Regardless of whether you are participating in an event or not, if you have products with low conversion rates, your product weight will be reduced, and your ranking will drop, gradually screening you out. So there is no need to do this. It's easy to get yourself into trouble and have an inventory backlog.

Where does the traffic come from? Free traffic, event traffic (new products, 9.9 events), and paid traffic (Pinduoduo promotion). If you have operational skills, you can directly start testing models. Try to test as many models as possible. The daily limit does not need to be too high. Test for one cycle within 1-5 days. If there is no exposure, try to price keywords from high to low.

Then look at clicks and conversions every day. Compare it with products that have high clicks and conversions under the same exposure. This kind of product has been proven to be popular and bought in large quantities. You can calculate the conversion rate to get an idea of ​​how much traffic is needed and control the daily limit. The daily limit depends on how much traffic you want. In addition, if you have a basic sales volume, you can try to sign up for the event, which will increase your pass rate.

Relatively speaking, the longevity of a product in the activity resource position depends on the rating of your product. Maintaining the rating is the most important thing. As for the rating, it mainly depends on the quality of the product itself and the service of the merchant. There is no need to say this. As long as the quality of the product itself is up to standard and the service is OK. Buyers' expectations for logistics speed are a test of the merchant's customer service capabilities. Therefore, products and quality must be strictly controlled.

Do you understand the above 4 promotion and operation skills?

Pinduoduo advertising display:

Author: Merchant Support

Source: Pinduoduo University