All the creative routines for high-click information flow in the 4 major industries are here!

As we all know, due to its own industry attributes, the target audience of business services is not as large as that of industries such as life services, finance and real estate, education and training. It is more targeted at people with certain specific needs. Moreover, the industry is highly homogenized, and the services provided by each household are similar. You have it, and I have it all.

So the question is, how can commercial service information flow advertising stand out among the vast number of competitors?

Merchants join

Industry click-through rate ( CTR ) average: 1.79%

Advanced copywriting tips:
1. Compare with the "tragic reality" and use "income benefits" to lure users and stimulate their desire for "change"!

CTR: 2.96%

2. It’s nice to sit under a big tree and enjoy the shade. No one minds living an easy life under a big tree!

CTR: 2.12%

3. Make a small investment for a big gain! No one wants to miss out on a good thing that comes with 0 high payout and high returns!

CTR: 2.40%

The copywriting traffic of adding dynamic word packages is better

Advanced picture tips:
The original pictures of investment and franchise materials have the best effect and the most stable cost;
The basic combination is: store real scene pictures, product pictures and consumer group pictures;

Software Services

Industry average click rate: 1.69%

Advanced copywriting tips:
1. Everything is ready, but you can’t succeed? You can't find your own problem, let me remind you

CTR: 2.41%

2. For the same products and services, I can give you a lower price! You don't have to count me as the loser!

CTR: 2.21%

3. Your current product has so many hidden dangers, why don’t you click to check it out? If you are still so calm, I will be very impressed

CTR: 2.76%

Advanced picture tips:
The image content of software service advertisements should mainly highlight the product, supplemented by product selling point text for best results. You can also quote images of people to highlight the product’s reputation!

Overseas Services

Industry average click rate: 1.64%

Advanced copywriting tips:
1. Describing real story scenes, who wouldn’t want to experience such good service?

CTR: 2.23%

2. The detailed list type is a great solution for those who have only a vague understanding of processes or cost budgets!

CTR: 2.89%

3. Crowd testing psychology stimulates users’ curiosity about themselves.

CTR: 2.57%

Again, adding dynamic word packages has better copywriting traffic

Advanced picture tips:
Pictures of materials related to overseas services should reflect the scene as much as possible, and add appropriate descriptions of selling points to add icing on the cake.

Corporate Services

Industry average click rate: 1.68%

Advanced copywriting tips:
1. Knowing that they can get a great bargain, everyone’s enthusiasm will be instantly mobilized!

CTR: 2.58%

2. Follow the path taken by predecessors, avoid the mistakes made by predecessors, and you will see results only if you are sincere and persuasive!

CTR: 2.11%

3. If there is a shortcut that is easier and can achieve the goal, no one would be willing to take the long way around!

CTR: 2.65%

Advanced picture tips:
Both native and hard-copy images of enterprise services have their own advantages. Native images highlight the scene and can arouse user empathy, while hard-copy images highlight the service advantages and are more intuitive and clear!

Only by clarifying the target group of business services and then conceiving the content of materials based on the psychology of the group can the effect be truly improved! See? A lot of high-quality traffic is waving at you!

Author: Ambitious Director Xiong , authorized to publish by Qinggua Media .

Source: Information Flow Intelligence Bureau