How should novel websites conduct SEO optimization? Novel website SEO video tutorial

Different types of websites have different SEO optimization strategies. Novel website SEO optimization focuses on the organization of content. This video tutorial comes from Baidu official and has good guiding significance. In addition, the core points of optimizing any website are the same, but the emphasis and focus are different. This SEO teaching video mainly outlines how to conduct SEO on novel websites in five aspects. The following is a detailed explanation:

How should novel websites conduct SEO optimization? Novel website SEO video tutorial

1: Inclusion is the basis of ranking. What are the methods to improve the inclusion of high-quality content?

1.1 Keep a long-term vision and insist on reasonable website construction

1.2 Increase loyal users

1.3 Make good use of Baidu Webmaster Platform tools

Summary: Improving the inclusion can be summarized into the following points:

The website updates articles at a fixed rate, but whether you are original or reprinting, you must follow the rules.

The website must be of good quality and have unique content. Even if you cannot produce original articles, you must change the titles of reprinted articles. If there are too many identical titles in the website collection, this can only increase the collection volume. If you want to be ranked, you need to have unique content (PS: I am lazy about this, and pseudo-original content is only modified sometimes)

Add the entry for articles. The homepage of the website is equivalent to a website aggregation. If you update the website, it is best to go to other forums or website bookmarks to bookmark your website every time you update an article to increase the entry for spiders to crawl. (PS: The third point is very important)

Related content recommended reading:

How to get article content quickly indexed by Baidu?

2: For novel websites, analyze the factors that influence ranking or sorting.

Ranking does not necessarily mean inclusion. Factors that affect ranking include but are not limited to:

Impact 1: Over-optimization of keywords.

It mainly manifests itself in three aspects: keyword stacking, creating false keywords, and deliberately hiding keywords.

(1) Keyword stacking, mainly stacking keywords in titles, keyword tags, description tags, alt attributes, anchor text links, and web page content. The solution is to gradually replace repeated keywords with related keywords to dilute the density of several single keywords.

(2) Creating false keywords, mainly by inserting too many keywords that are irrelevant to the subject of the web page into the three tags of the web page, such as deliberately inserting the keyword "Dai Ming Blog" into the three tags of the "Jutu Travel Network" page.

(3) Deliberately hiding keywords, mainly to increase keyword density, deliberately setting the keyword font color to a color similar to or the same as the background, or setting the font size to an extremely small size that is indistinguishable to the naked eye. If these operations occur, it is recommended to restore the keywords to normal immediately, and then gradually replace them with related keywords.

Impact 2: Deceptive web page redirection.

The main thing is to jump the first page the user visits to a page with completely different content immediately without any interval. Generally, this jump takes less than 3 seconds, and the page you jump to is not related to the current page topic.

Impact three: Secretive and malicious exchange of web pages.

The main thing is that after a page achieves a relatively good ranking, move the content of this webpage to another website, and then put other content on this page and continue to cultivate it. Once this method is discovered, it is very likely that both websites will be blocked.

Impact 4: Copying or mirroring sites or content.

It mainly manifests itself in making the content of two or more websites very similar or exactly the same. This method is easy to get rankings in the short term, but the rankings disappear very quickly.

Impact 5: Creation of bridge pages/doorway pages.

This technique itself is beneficial to user experience, but after being used extensively in SEO operations, search engines began to dislike it. It mainly involves cultivating a page that acts as an intermediary from search engines to users, creating a page that is conducive to SEO optimization, and then guiding visitors to another target page after the webpage has a good ranking.

Impact six: hidden page.

This method is severely punished by search engines. It mainly involves submitting pages specifically for SEO to search engines, then hiding the actual pages, and then guiding users to the actual access pages after they are ranked high.

Impact seven: spam links.

It is currently also the target of search engine attacks. Currently, spam links will not directly cause the site to be banned, but will be recorded as invalid links. If there are too many spam links, the site ranking will still drop. The main manifestations at present are: link factories, batch exchange of friendly links, excessive cross links, etc.

Impact 8: Links to bad neighbors.

It mainly refers to the website linking to a website that is considered to be cheating or spam. It is best to check in real time whether the linked page has been penalized.

Impact 9: Malicious creation of website logs.

The main method is to batch query or virtually click on the target URLs in some high-weight websites, so that links to the target pages will appear in the logs of these websites in order to obtain more inbound links. This method is currently considered a spam link, so webmasters need to pay attention.

Impact 10: Traffic surges in a short period of time.

There is also a question of degree in this regard. Generally, if the traffic doubles within a week and then remains largely unchanged for about a month, it will not be considered cheating. However, if the traffic fluctuates greatly in a short period of time, it will be very suspicious. So if you are a webmaster and you are using traffic-boosting tools, please keep doing it every day for at least one month.

3: How to maintain the traffic generated by ranking? How to avoid traffic loss?

3.1 Ensure stability

3.2 Maintaining compatibility

4: Make good use of Baidu siteapp to build a mobile terminal.

5: SEO cheating is a dead end.

Cheating methods are useful, but unstable. For websites pursuing long-term development, it is not recommended to use SEO cheating techniques to seek short-term benefits. There are many SEO cheating techniques, which can be found in: 7 Most Frequently Used SEO Cheating Techniques.

5.1 Deceiving Users

5.2 Deceiving Search Engines

Summary: Watching various SEO teaching videos and judging their value is an important step. Not all SEO tutorials need to be watched. When watching, you should choose valuable and authoritative ones. If you go in the wrong direction at the beginning, you will be in trouble.