Apple releases the user source function, which may completely reshuffle everything from channels to data monitoring!
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Careful developers have discovered that Apple recently quietly released a major feature in iTunes Connect, which will provide data starting from April 15. For now, it will impact some promotion channels and third-party iOS data statistics platforms.
According to Apple's official release, the details are as follows:
“ We've added new data to Sources and Metrics. Now you can learn more about where customers discover your app, including through browsing or searching the App Store, within other apps, or on the web.”
“We’ve added new data sources and metrics. Now you can better understand where users are discovering your app, including browsing or searching on the App Store, other apps, and browsers . ”
Apple has added several new data points to its iTunes Connect App Analytics dashboard, including:
· App Store Browse – A customer viewed your app for the first time or tapped your app to download while browsing the Featured, Category, or Top Charts sections of the App Store. Based on devices running iOS 8, Apple TVOS 9 or later. · App Store Search – The customer first viewed your app through Search on the App Store or tapped your app to download it. This includes Search Ads in App Store searches. Based on devices running iOS 8, Apple TVOS 9 or later. App Referrer – A customer is taken to your App Store product page by clicking a link in your app. This includes apps that use the StoreKit API to load your product pages. Based on devices running iOS 8, Apple TVOS 9 or later. Web Referrer – Customers are taken to your App Store product page by clicking a link on your website. Based on websites visited using Safari on devices running iOS 8 or later.
In the past, Apple only opened limited data statistics, which could easily cause practitioners to encounter difficulties in their work. The user source statistics launched this time are undoubtedly a major move for App promoters . So, how will this functional expansion be used?
· The data statistics of iOS promotion activities can be collected without the help of third-party data statistics platforms, so more reliable data can be obtained. Currently, we can monitor three aspects: a. Source of the app b. Source of the web page c. Can be used to create marketing activities
Determine the precise channel source. Users guided by other apps will be clearly recorded and counted. Users acquired through the website can also be obtained through this function. In this way, promoters can easily and accurately identify the quality of the channel, and fake App and website traffic will be seen through at a glance. After entering the details page, you can also see the recommended App list Currently, not only a list of diversion apps is provided, but also display, purchase, sales and number of uses are provided. This move has greatly increased the data basis for evaluating channel quality.
· Get more powerful data support for promotion strategies and plans As you can see from this promotion plan, the initial stage mainly adopts the keyword optimization plan to increase App downloads , and the later stage adopts the list optimization plan. The promotion effects of the two parts are clearly displayed so that promoters can select a more effective plan to implement.
Allows segmentation of data only from keyword searches, which makes it easier to correlate the impact of changes in keyword rankings. Currently, Apple does not provide keywords for search sources, but the words entered by users when searching can be obtained in the Apple Search Ads system, so that marketers can clearly understand the target needs of users.
Summary: Apple's new iTunes Connect data analysis allows App promoters and developers to more easily analyze applications inside and outside the App Store to obtain the effectiveness and priority of promotional activities. Although Apple released this feature in a low-key manner, it has received unanimous praise from developers in North America. In the view of Aibi Data, the release of the user source function will, to a certain extent, have a significant impact on channels and third-party iOS data monitoring, and may also be a complete reshuffle.
After the "smog" and "sand storm" recede, the promotion of Apple's App Store will usher in a new blue sky. Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this article @爱比研究院 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
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