Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

During the holidays, I have been doing nothing but eating and sleeping at home. I feel like I have gained ten pounds in an instant. Yesterday, I made up my mind to lose weight, and then I went online to look for recipes for diet meals. I found a great business opportunity.

Didn’t someone ask before if there are any projects suitable for women? Isn’t this project very suitable?

Slimming meal program

In fact, we have written similar articles about the slimming meal project before. As we all know, women account for the vast majority of people who want to lose weight. The monetization methods we mentioned in the above article include slimming exercises, slimming meals and slimming snacks.

However, in terms of traffic generation and monetization, we only introduced the methods of using Weibo and Douyin platforms. In fact, there is a more suitable platform, which is Xiaohongshu. Although Xiaohongshu is currently in the rectification stage, old users can still use it normally.

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

If you don’t have Xiaohongshu on your phone, you can ask a friend who has Xiaohongshu to send it to you using QQ Quick Transfer or other methods such as sending files. After you transfer it and install it, you can use it normally (whisper: this is what I did).

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

As we all know, most of the users of Xiaohongshu are female, and in the eyes of many people, Xiaohongshu seems to be an APP that exists for recommendation. It can be said that users of Xiaohongshu are more likely to be attracted by products.

I searched for slimming meals on the homepage of Xiaohongshu, but there were too many search results, so I only posted the first two screenshots.

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

How to attract traffic and realize monetization?

1. Check-in group

In fact, the most important thing about losing weight is persistence. If you can't persist, you may not achieve the effect of losing weight. Many people are also distressed because they can't persist.

Take the example of the notes I found on Xiaohongshu. You can look at the comments. Some people asked if they wanted to join the group to check in and supervise together. Some people directly said they wanted to join the group. The author replied that there were many people willing to join the group, and they would be added when the time came.

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

These people who want to join the group all want to lose weight. When such groups with the same needs are gathered together, isn’t that the precise traffic we need?

You can post a note about a slimming meal on Xiaohongshu. You can follow the format of other users’ notes, but the note needs to be attractive and authentic enough. For example, if something cannot achieve the effect of weight loss at all, but you write it down in your notes, it will not only fail to achieve the effect of attracting traffic but will also cause people to complain.

After gaining a certain number of fans, you can consider setting up a check-in group, which can generate your own private domain traffic. It is precisely because you share your notes that they are attracted and become your fans, and they are also a relatively sticky group.

After forming your own private domain traffic, monetization becomes relatively simple. Frequently sharing some low-fat and low-sugar foods in the check-in group is very likely to be popular among them. This method of monetization is also a relatively vertical field.

Friends who are doing WeChat business or Taobao can consider this way of attracting traffic and realizing monetization. This way, user stickiness is higher and the conversion rate will be relatively higher.

2. Comment interception and public account monetization

This comment interception is easy to understand. It is to intercept traffic under other people's notes. This diversion operation is relatively simple. We don't need to spend a lot of time editing notes or moving other people's notes, nor do we need to worry about writing something wrong.

Please take a look at the comments in the picture below. Two of them say: I check in on xx public account every day, and I lost xx pounds in a month by following it. But it is worth noting that a few words of the official account need to be processed textually, and directly typing them out may be harmonized by the platform.

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

In fact, in addition to this kind of rhetoric, there can be others, such as xx public account's complete weight loss recipes. I just follow the public account every day and lost xx pounds; xx blogger shares weight loss experiences every day, which is very useful. I successfully lost xx pounds.

You can figure out these words of speech on your own. No matter what, the goal is to attract other people's attention and achieve the effect of attracting traffic.

Since it was mentioned above that comments are diverted to the official account, you can operate a similar official account to share weight loss experiences and a soft-text advertisement recommending a product every day. There are quite a few ways to monetize public accounts, and friends who follow us should be very clear about this.

3. Xiaohongshu monetization

Friends who have used Xiaohongshu should know that when posting notes on Xiaohongshu, you can insert a link to a product in the note, and the link to the product will be displayed directly below the picture.

For example, the user in the picture below said that eating oatmeal is very useful for weight loss when posting a note. He also inserted a purchase link for an oatmeal at the end of the note. Clicking it will directly jump to the product details page. It also shows that 63,204 people have recommended this product.

Share a slimming meal project suitable for women (with methods of attracting traffic and monetization)

When choosing products to recommend, you should really learn from the user above. Such products are popular and many people buy them. Moreover, people who read the slimming meal notes are those who have a need to lose weight. Oatmeal is indeed a low-fat and low-sugar food and is the choice of many people who are trying to lose weight, so it is easy to be tempted.

Of course, in addition to oats, some low-fat and low-sugar foods such as milk and bread are also worth considering, and people who insist on losing weight have a relatively high demand for these foods.

Summarize

I don't need to elaborate on the market for this slimming meal project. I believe everyone can understand that there are thousands of women in the world, and their personalities and hobbies are different, but they all have a common goal of losing weight.

If everyone really wants to operate this project, the project prospects are still very promising, and it can be regarded as a project that can be operated for a long time.

Regarding this project, the several methods of traffic generation and monetization introduced in the article are not all. You can find other methods when you operate it yourself. The methods you explore yourself will leave the most profound impression.

That’s all I have to say about the slimming meal project. If you have other ideas and suggestions, please leave a message in the comment section.