Only 4 steps are needed to increase the appeal of Tik Tok video ads!

In Tik Tok, you often see those popular video advertisements or classic case videos, which are very exciting and attractive. So how are these videos made? Let’s continue reading with questions in mind, and perhaps we will find the answers you want!

Let’s simulate this: when we are preparing to make a TikTok ad , what is the first problem we encounter? Are there questions like “how can I prevent my ad from being easily swiped away”, or “how can I make users see the content after 4 seconds”, or “how can I increase the completion rate of my video”? Okay, don’t think too much. Instead of racking your brains, you might as well take a look at the popular videos on Tik Tok, because Tik Tok itself is a powerful creative library. Let me show you some specific examples!

Case 1: Advertising of Category II e-commerce

There is a dramatic contrast between the two scenes before and after in the video, and the product is naturally introduced at the end of the video. The topic of boys and girls in the video introduces the plot, and the "good looks" of the beauties build up expectations that it will be good to watch, which keeps you watching. In the end, the plot reverses after the male protagonist uses the product, which increases the user's interest in seeing the ending. The highlights of the product are integrated into the story, weakening the identity of the advertisement, and the advertisement becomes an advertisement with content.

Case 2: Advertisement for app download and registration

The video features a classic real-person narrator introducing the product + screen recording, but the “tapping the screen” design at the beginning of the video is very interesting, giving people the feeling that it is all in the size, which effectively captures the user’s attention and guides them to continue watching.

Case 3: Franchise Advertisement

This is an advertisement for investment and franchising. It starts with the popularity of the store, then displays the production process and finished products, as well as the BGM's rendering of the environment. The advantages of franchising are highlighted through subtitles. It is clear and easy to understand, and the last 2 seconds of the advertisement are just right to highlight the investment theme!

Therefore, the key to keeping users interested and "keeping watching" is that the video itself is attractive. The beginning of the video is the beginning of the user's mental journey, which is determined by the first few seconds of the video. Once the user decides to "keep watching", the time invested by the user becomes a "sunk cost". The video playback time is basically 15-40 seconds, so the user will not easily quit the video midway.

The above results show that by offering some inducements at the beginning of the video and implanting some motivation in users when they watch, you can successfully build up expectations for viewing and create a strong attraction. So how do you make video ads attractive? Let’s get into the main topic! 4 tips to make your TikTok ads more attractive!

The first step: use music as an inducement to build up expectations!

Tik Tok! Tik Tok! Sound and sound are very important. As one of the most important components of Douyin short video content, different music styles will give users different emotional responses, thereby establishing corresponding viewing expectations. Especially the popular music that has been widely used on the Tik Tok platform. When users hear a familiar piece of music, they will roughly know what kind of content it is, and will look forward to what kind of plot will appear next. In other words, use sound to wake up your ears and use music to drive the picture.

For example: when a video uses majestic music, you will feel that the following content is very impressive. Combined with the content, you will build up very "burning" expectations!

For example: if the video uses music with a strong rhythm, you will feel inexplicably excited and high when listening to it, and you will naturally build up expectations of "sense of immersion"!

The second trick: Use the character’s charm as an inducement to build up expectations!

On Douyin, users often see videos with real people and a sense of presence, so the charm of the characters in the videos becomes an important bargaining chip to attract users' attention. The charm of different types of characters will directly trigger everyone's psychological expectations, implant different motivations, and build expectations.

For example: If a video uses good-looking girls and boys, will it attract your attention? Will it make you keep your eyes on it for a short while, thus creating the expectation that it will be "good-looking"?

For example: If a video uses people in white coats to explain details about health and medical care, would you feel more reliable and thus establish expectations of "trust"?

The third trick: Use visual spectacles as inducements to build up expectations!

Visual spectacles refer to strange and rare things, unusual sights, or unusual visual effects, editing techniques, etc. Because novelty triggers curiosity, curiosity builds expectations, and before expectations are met, users' attention will be firmly attracted.

For example: some stuck-point videos, through different transition effects, present a strong sense of freshness, thus building up the expectation of "good looks"!

Another example: shooting close-ups of food or wide-angle shots of scenery to give people a sense of beauty, and using some new perspectives to build up expectations of "good looks"!

Tip 4: Use clear information as an inducement to build up expectations!

Clearly inform users of the theme and main content of the video at the beginning of the video, and then explain it in detail in the following videos. As long as the topic raised is interesting enough or relevant enough to user insights, it can arouse users' curiosity and thirst for knowledge, and encourage users to watch and learn more details.

For example: Write on the video cover, why did you like this video after watching it? Will everyone find out? Use the cover of the video to build anticipation that it’s going to be fun!

Another example: Throw out points of interest that are closely related to users at the beginning of the video, so that users feel that they have gained something after watching the video, and build up expectations of "gaining something"!

Finally, I want to say that there are many incentives for users to "keep watching", waiting for us to explore and discover. In addition to incentives, there are many other important things that make a popular video, such as shooting techniques, rich scripts, novel camera movements, interesting editing, soulful dubbing, etc. The author has only said a few things in communication. If you want to know more, you can leave a message and communicate below. I will write more relevant information in the future. I hope it will be helpful to you. Attach a picture

Finally, I hope that everyone can watch more popular videos and advertisements, draw inspiration from them, and apply these inspirations to your videos. Your video ads will be completely new. No matter what your product is or what industry you are in, as long as you dare to think, Douyin's creative library can satisfy all your imaginations.

Author: Belief

Source: Belief