Why are more and more companies unwilling to do SEO optimization themselves but outsource it?

We all know that search engine optimization (SEO optimization) is very important for a business. If you want more customers to search for your products or services on Baidu and want to generate telephone or online consultation leads, then starting an SEO project is a must. Whether you are a small company or a large enterprise, SEO can help you drive a large amount of customer search traffic to your website so that you can generate hundreds or thousands of potential customers for your business. Then why are more and more companies unwilling to do SEO optimization themselves but outsource it? Let’s learn more about it with Dongguan SEO Feng Chao!

Why are more and more companies unwilling to do SEO optimization themselves but outsource it?

An SEO project is like an investment:
1. Do nothing: If you choose to do nothing, you will get nothing. For example, if your competitors are doing something, you will lose some business.
2. Do it yourself: Learning and doing search engine optimization by yourself seems to be a difficult task. You need to learn a lot of SEO technical knowledge and do continuous testing, which will delay the development of the company.
3. Recruit talents to do it: When the promotion department has a large budget, you can try this. After all, people who have worked in the company for a long time can get better information communication;
4. Outsourcing SEO projects: Cooperating with SEO outsourcing companies to obtain professional SEO technical services seems to be a better choice for enterprises, because it can save 70% of the cost and also get reliable technical guarantees;

Ten reasons why companies need SEO outsourcing services:
1. SEO Expert Team The biggest benefit of outsourcing a project to an SEO outsourcing company is that you can quickly gain skills and experience. Technology, tools, search engine algorithms, and overall online marketing are changing rapidly. If you do it yourself or have a small internal team to optimize your website, you won’t be able to keep up with the latest trends. SEO outsourcing companies work with different clients, so they have gained experience in correctly implementing SEO algorithms.

2. Professional approach
SEO outsourcing companies because they have a dedicated SEO team, they are professional, proficient in all SEO and related algorithms, have an internal SEO team, and have a professional SEO optimization process. If you do it yourself, or hire one or two people to do the SEO project, the end result is that you don’t get the results you want or the SEO progress is delayed, both of which are bad for your business.

3. An external perspective is very important when making any important business decision. Your innovation and ideas are limited within your internal team. When you work with an SEO outsourcing company to optimize your website, you get new and innovative ideas and an overall new SEO optimization perspective that not only helps you rank your website, but also benefits your business in many developments.

4. Businesses can focus more. Outsourcing SEO services to a professional company can save you a lot of time and energy, allowing you to focus on your core business. This is why many large companies and businesses choose to outsource non-core businesses to third-party agencies. This is also good for your business. When experts perform SEO for your business, you have enough time to focus on other key areas of your business.

5. Latest tools and technologies
SEO outsourcing companies because they have many years of comprehensive SEO experience, working on different types of projects, they are well-versed in all the latest SEO tools and techniques related to SEO, and they use the right tools, from keyword analysis to measuring SEO results. Since SEO is their core business, they stay up to date with the latest trends and techniques.

6. Improved website conversion rate and return on investment We all know that SEO is not just about getting traffic, the final conversion rate is the most important. A professional SEO agency will not only help you optimize to the homepage of search engines such as Baidu, but also help your website to optimize the conversion rate, so that you can get improved conversion rate and return on investment.

7. Be proficient in the latest algorithms. As an SEO agency, SEO is their core business and they need (must) keep up with all the latest SEO trends. What worked in search engine optimization a few years ago may not work now. If your in-house team is only effective for your project, they may not be able to get the latest trends and therefore end up using all the old techniques that no longer work.

8. Keep focusing on your own product or service When you do SEO yourself, if you get caught up in things outside of your job, you will not have time to work on SEO. Even if you have a small team, if they leave, things will be interrupted. SEO requires constant effort to get results, and when a business chooses to outsource, it will get uninterrupted SEO services and results expectations.

9. 360° SEO Services This is a very important reason why you need to outsource SEO services to a professional company. Most SEO agencies also have website design and website development teams. So, they can also help you redesign your website and help you improve the overall user experience of the website. In addition, they can help you with copywriting, link building, etc., so that you can regularly publish high-quality content on your website.
10. Cost-effectiveness The most important reason why you need to outsource SEO services is that it is truly cost-effective compared to hiring an in-house team. You may need to hire many professionals for different professions.