Shanghai SEO outsourcing company, how to find a suitable SEO outsourcing company?

Among the numerous SEO outsourcing companies, it is difficult for enterprises to choose a professional company. How to find a suitable SEO outsourcing company in Shanghai? Below, Dongguan SEO Feng Chao introduces what you need to pay attention to when looking for an SEO outsourcing company, including 8 major precautions from technology to signing a contract:

Shanghai SEO outsourcing company, how to find a suitable SEO outsourcing company?

1. Choose White Hat SEO Techniques
SEO strategies generally fall into two categories: black hat and white hat. Black hat SEO uses practices that most search engines (such as Baidu) consider to be cheating, such as simulating clicks on website rankings, increasing website traffic, increasing website weight, stacking keywords, publishing spam external links, and stacking a large number of friendly links. Updates to the Baidu algorithm have made black hat SEO more difficult. In contrast, white hat SEO involves natural link building and gaining visits through eye-catching high-quality content and target keywords. White hat SEO will not be affected by Baidu's algorithm, nor will it have its rankings hit by Baidu. Therefore, it is safest to choose white hat technology when looking for an SEO outsourcing company. If you want quick results, you can choose black hat SEO (not recommended).

2. You need to sign a contract and pay the public fee
You need to sign a professional SEO outsourcing contract, and then indicate the website that needs to be optimized, the optimization direction, the time period, and the final KPI assessment. Determine whether it is based on keyword assessment or keyword assessment of the entire site ranking. The optimization fee is divided into basic optimization fee and keyword assessment fee. Generally, only the keyword assessment fee is charged, which is used to click to the Baidu homepage through software. You need to do a good job of SEO or optimize the inside and outside of the site. If you don’t understand, you can learn more about SEO technology before looking for an SEO outsourcing company.

3. Optimize team technical configuration
In order to do a good job of SEO optimization, in addition to an SEOer (SEO specialist), an SEO outsourcing company also needs to be equipped with a professional SEO project manager who can give you better optimization suggestions and directions. In addition, it also needs copywriters, friendly link specialists, designers, and programmers to optimize your website.

4. SEO plan before cooperation
Before cooperating with an SEO outsourcing company, you must first let them analyze the website, from current situation analysis to long-term optimization of the website in the later stage. This can reflect the SEO outsourcing company's optimization insights into the industry, and also take a quick look at its technical capabilities. Finally, a professional SEO plan report can be output for submission to the department manager or boss.

5. Have worked with other optimization companies before
If your previous SEO company used black hat techniques and was demoted, we need to look at the recovery time. If the ranking is not optimized, it may be that their professionalism is slightly lacking. You can choose to cooperate with us or more professional companies to ensure that you can get the desired results through analysis.

6. What charges are included in SEO outsourcing?
It includes two kinds of fees. The first is the basic fee for website optimization. Since SEO is a manual optimization of the site, the time spent on manual work cannot be refunded, so this fee is non-refundable. The second is the performance assessment fee for keyword ranking, which is charged after the ranking reaches the first page. Maybe you will encounter an optimization company that will not charge you if your site is not on the homepage. This type of company basically uses software to increase rankings. You can try to cooperate with them, but it may not be stable in the long run.

7. Why should companies choose SEO outsourcing?
SEO outsourcing has three major benefits. First, it can save companies time in entering SEO projects and quickly execute SEO projects. Because the SEO optimization cycle is long, saving time in the early stages is very necessary. The second is to save labor costs. Some companies want to hire SEO specialists to do SEO, but the final cost is very high. Finally, professionalism. SEO optimization involves the collaboration of multiple professions and requires talents in many aspects, and SEO outsourcing companies have the staffing in this regard.

8. Will SEO outsourcing have unsatisfactory effects?
Although some outsourcing companies may provide low-quality services, over the years, we have proven that we are a professional SEO outsourcing company that can deliver on our promises at the level you expect and deserve, and can contractually bind both parties to achieve the ultimate results.