Hangzhou SEO outsourcing service, how to do SEO for a company’s website?

When launching a website SEO optimization project, most companies try to spend time directly hiring people to do it, but they don’t know where to start with the website’s code, design, copywriting, etc. This wastes both time and manpower costs. Many business leaders have been thinking about our "Does website SEO optimization need to be outsourced?" So for Hangzhou SEO outsourcing services, how does an enterprise do website SEO specifically? Let’s learn more about it with Dongguan SEO Feng Chao!

Hangzhou SEO outsourcing service, how to do SEO for a company’s website?

1. Ability to output copywriting content

SEO optimization requires professional copywriters to write articles based on the analyzed long-tail keywords and phrases. The hired copywriters may not understand the industry, resulting in the published content not being consistent with the topic. If this work is assigned to other people, it may also make company employees dissatisfied.

The SEO outsourcing service includes the writing of SEO copywriting. SEO copywriters have a lot of knowledge about copywriting optimization. After a period of understanding of a certain industry, they can completely solve the "copywriting output problem" in website optimization.

2. Unknown Code

When we perform SEO optimization, search engines will perform a simple search on the website code. Relatively standard code will be of great benefit to website optimization. This is also the basis of SEO optimization. Neat and standard code is not only search engine friendly, but also greatly improves the access speed of the website.

There will be many keywords and page-related keyword content calls set up in the code. If you don’t know how to implement these concepts, then you will not be able to do SEO on your own. When you outsource your SEO, the correct coding format will be implemented and ensure the best results. You get talented and experienced professionals who know how to write code to optimize your website for SEO.

3. Choosing the wrong keywords

One of the biggest mistakes many website owners make when trying to improve their site’s SEO is choosing the wrong keywords.

Before creating content or adding pages, it’s important to do extensive keyword research. When deciding which keywords to target with your website, you should choose wisely. Choosing keywords that are too broad or that no one searches for can be a real problem and make it almost impossible for your page to rank or get traffic.

4. Short-term effects

Another big mistake website owners make with SEO is focusing only on the short term. Don’t lose sight of your goals and make sure you are creating a complete SEO strategy that will stand the test of time.

In some cases, spammy SEO techniques or black hat SEO tactics may work for a while but could harm your website later. Rather than using unreliable tactics to get quick results, it is better to build a website that is user-friendly and actually helps your ideal audience or customers.

5. Mobile Optimization

If you don’t understand whether your website is optimized for mobile devices, you’re missing out on big opportunities in the mobile Internet age. Customers will be searching for their needs on smartphones and tablets now and in the future, and if your website doesn’t look and function correctly when loaded on a mobile device, it’s time for a redesign and programming optimization. Outsourcing SEO will allow you to have the design elements in place, thus giving you a competitive advantage over other companies.

6. No ranking after optimization

If you search for your company’s products and services on Google and don’t see your company or business on the first page of search results, this is an SEO red alert and you must get into the top ten in your area, no matter what industry you are in.

Search engines take into account where the search is coming from, what other searches are being done, and which websites are attracting a lot of traffic. If you have correctly placed your target keyword throughout your website (including your niche), then you should have it somewhere on your homepage.

After the first few results, the likelihood that most people will click on your link on a search engine drops dramatically. If you’re not on the first page of search results, you need to outsource SEO immediately.

Summarize:

If you have the experience and time to do SEO work in-house, this can sometimes be done if the various professions fit together. However, if you are a new business, or are struggling to get your business ranked online, outsourcing SEO is a good strategy.