7 practical skills for attracting private traffic to Xiaohongshu

Now that the traffic dividend has disappeared and the cost of acquiring customers has risen sharply, both online e-commerce and offline physical stores are eager to change the passive situation of "waiting for customers to come".

How to grab accurate traffic from the public domain to the company's private domain has undoubtedly become the key to whether the company can survive the cold winter and usher in spring.

Among the numerous public platforms, Xiaohongshu is one of the "battlefields" that many consumer brands focus on competing for , especially in industries such as beauty and maternal and child products that are extremely consistent with the attributes of Xiaohongshu's user group (70% first- and second-tier cities, 80% female users).

Although the platform has huge traffic, it does not mean that you can "wantonly" mine it. Whether it is a small business or a big brand, it needs to follow the rules of the platform, especially when it comes to diverting traffic to private domains. It is very likely that one operation will destroy your hard work.

So how can we safely direct the users we have worked so hard to attract to our own traffic pool?

Below I have summarized 7 ways to attract private domain traffic from Xiaohongshu and would like to share them with you.

01.Account information

First, we can use the account information to make some settings.

Change the Xiaohongshu account to WeChat account. The Xiaohongshu account is: numbers + letters. It doesn’t matter if it is the same as the WeChat account. However, each person can only modify it once, so be careful. This method is the safest and there is no need to worry about being blocked or removed by the platform.

In addition, many people will put Weibo, public account, Douyin, email, etc. in their personal profile. But the only place where you can actually put it is via email. By putting it in email, users can contact you through email. You can set up an automatic reply to your email, and the content will be your WeChat ID or other contact information.

Please remember that Xiaohongshu’s review is strict. Don’t be silly and just write VX, add WeChat, etc. Almost all the words you can think of will be detected, not to mention URLs and QR codes.

02. Trumpet Comment Method

The small comment method is relatively safe and the most recommended method.

The specific operations are as follows:

(1) Prepare a small account, change the name to a nickname similar to the main account, and change the album name to the contact information you need to attract traffic

(2) Then leave a comment under the big account, sorting the most popular comments at the top;

It is important to note here that you should not reply to every comment, otherwise it will be treated as spam due to repeated questions. Replying only to popular comments can help guide user traffic.

In addition, you can post some notes with contact information on the small account and collect them with the big account so that others can see the contact information when they read the information on the big account.

03. Top note guide

Because too many private messages from users may easily lead to account restrictions, you can post a special note and pin the note to the top, so as to better guide private domain traffic.

But this note will soon receive a system notification that it will not be recommended because it contains contact information. However, when users visit your homepage, the first thing they see is this pinned note, which can guide precise target users to add WeChat.

For this pinned note, you can write about the value that can be gained by adding you on WeChat, or you can write something more thoughtful, letting fans know what value you can bring to them and giving them the motivation to add you to their private domain.

04. "Check-in" function

This method is really clever and unique. It uses the "check-in" function of Xiaohongshu to "openly" display your advertising space on your personal homepage.

Specific steps:

(1) Click on the yellow circle in the upper left corner of the homepage to enter

(2) Enter the "Check-in" function

(3) Select custom punch-in

(4) Post the information and pictures you want to guide

(5) It is best to release each work at a certain interval, rather than releasing them all at once

05. Private message traffic

There are some misunderstandings that you need to pay attention to when sending private messages on Xiaohongshu. For example, if the same content is posted three times, it can easily be judged as marketing promotion information, and the text and pictures are the same; if the contact information is given immediately when you ask for advice, don't be anxious, first click on the user's homepage to determine whether he is a colleague or a marketing account, so as to avoid being maliciously reported without knowing it.

The correct operation when we send private messages:

(1) You cannot reply continuously or you will be banned. Reply to different users, and wait for 3 minutes before replying again.

(2) Prepare pictures with contact information in advance and use pictures instead of text to reply. It is best to have one picture for each user.

In addition, do not reply directly to contact information in the comment section, even if someone is asking for advice, because many people will see it and it may be reported. It’s best to chat a few more times and then send a private message after confirming your interest.

If you are worried that your private message will be ignored and the other party won’t see it, you can remind them not to say words like “private”. It is recommended that you say “I’ll send this to you privately” or use the chat box symbol instead.

06. Live broadcast

Xiaohongshu's live streaming function has been online for more than a year. Compared with Kuaishou, Douyin, and Taobao Live, Xiaohongshu is more suitable for building brands. It usually requires completing the preparation of content and planting grass first, rather than directly selling goods like other platforms.

Brands can also choose to broadcast themselves or seek collaboration with influencers. It is best to plant the seeds first and then broadcast live. After accumulating some high-quality content, the conversion rate and ROI of live broadcast will be significantly improved.

In terms of traffic diversion methods, the anchor can guide users to add private domains through oral broadcasting, or guide them through private messages. It is best to use some welfare baits to increase user enthusiasm. The fans on Xiaohongshu are relatively accurate, so there is no need to worry about the accuracy of the fans.

Before each live broadcast, it is best to make a live broadcast preview in the private community to maximize the popularity of the live broadcast room and form two-way traffic.

07. Enterprise

Enterprise accounts are products that the government has been strongly promoting for establishing links between merchants and users. There are no restrictions on contact information and off-site information mentioned in private messages on corporate accounts, and traffic can be directed legally.

First and foremost, the most important function is that it supports binding addresses and phone numbers. This can effectively add WeChat for traffic diversion and conversion. If you have a store, you can directly guide customers to the store.

Then there are the automatic reply and group messaging functions for private messages. On the one hand, you can set keyword replies to attract customers to add WeChat. On the other hand, if they are fans of the account, you can use the private messaging function to send pictures, texts, promotional information, coupons and other information to promote user conversion and better interact and attract traffic.

If you simply treat users as "traffic", your traffic pool will not survive for long. What we need to do is "value creation". Only when we provide value that others cannot provide, will users come to you willingly.

Author: Yan Tao Sanshou

Source: Public account Yan Tao San Shou