4 ways to monetize Douyin: How to monetize through Douyin's traffic pool?

Someone once said that the formula for making money on the Internet is: traffic = money.

Tik Tok happens to be a platform that has huge traffic right now. More and more people are following the trend and entering TikTok, but most of them are in a blind state. It seems that the whole world is doing it, and they want to do one too, but they don’t know if they can make money by doing it? Today, I have summarized several major monetization methods of Douyin for your reference:

Selling Account

Selling accounts refers to the batch production of Douyin accounts. Generally speaking, it is a team operation. A team or a company purchases mobile phone numbers in bulk, or directly registers with QQ numbers (do not do real-name authentication). One phone and one number. Before the account publishes content, it will maintain the account for about a week, and then produce content in batches. Generally, it starts to sell when the number of fans reaches about 200,000. After the sale, the phone is sold, and a new phone is bought to continue making accounts. The current market price for fans of general entertainment accounts is 1-5 cents, and the market price for fans of vertical category accounts is between 5-10 cents.

The content can be reposted, pictures and texts, or original. Most of the reposted content is popular Tik Tok videos or beauty videos, which are used to attract attention; the original content is mostly pictures and texts, and the content involves emotions, horoscopes, inspiration, games, beauty, food, pets, etc. There are also some accounts that are general entertainment.

Divert traffic to other platforms and make profits outside of Douyin

A hit product may be created unintentionally or business opportunities may be discovered from details. Although some Douyin accounts cannot make money on Douyin, they can make profits outside of Douyin. For example, some Douyin accounts in vertical industries direct traffic to micro-business products by embedding their own WeChat accounts in video comments, or their homepages direct fans to personal WeChat and WeChat public account platform accounts.

However, with the development of TikTok, the platform has become increasingly strict in controlling the behavior of diverting traffic to other platforms, and will take measures such as limiting the flow of traffic or even blocking accounts. I hope that my colleagues will be cautious.

Accept advertisements and have influencers customize content for brands

Douyin influencers take on advertisements or customize content for brands, which is also Douyin’s main way of monetization at present. One fan earns 2-6 cents, and some videos earn hundreds of thousands. Brand co- marketing is generally done through clever means such as soft advertising placement. Currently, vertical accounts are the easiest to monetize, such as beauty and review accounts. Basically, these accounts will start to generate advertising income once they have more than 100,000 fans.

However, the fans here refer to fans purely on the Douyin site, and do not include fans that come with other Toutiao products such as Toutiao accounts and Volcano Videos. The current clear pricing system is not yet mature, but the more vertical the account, the higher the value and the higher the price.

Brands enter Douyin

Of course, there are also many brands that simply settle in Douyin and use it as an important distribution channel. For example, Xiaomi mobile phones and Alipay, etc.

Do e-commerce, go directly to Taobao for one-stop shopping

After Douyin lowered the standards for opening shopping carts, shopping cart buttons now appear on multiple Douyin account pages, directly linking to Taobao. Douyin influencers can use videos to directly guide users to the Douyin showcase to purchase the same products in the video.

Generally speaking, Douyin accounts with less than 2 million fans can be used to receive brand advertising and e-commerce advertising, that is, to display other people's products. For those with more than 2 million fans, vertical categories can consider opening stores for influencers and let them sell their own products. Opening a store for experts can bring greater profits and is a sustainable development.

Although the sales of some known cases are not particularly ideal, there are also popular cases, such as the food video account Yeshi Xiaoge, which updates a video content every day to ensure the update frequency. There is an icon at the end of the video to guide the "shopping cart", through which customized beef sauce is sold, with a maximum daily turnover of more than 70,000;

Facts have proved that for any platform, when it comes to traffic monetization, products are always the most lasting things, while advertising and selling accounts are only temporary.

“Watch and buy” has been on the lips of many video platforms for many years, but few cases have been heard of on a large scale. Now that Douyin has a relatively mature system, it is recommended that those who have good products can make attempts in many aspects.

In addition to these four mainstream monetization methods, there are also monetization methods such as creating corporate image spokespersons, internet celebrities transforming into the film and television industry or original musicians, and Douyin agent operations . Of course, the profit-making methods of Douyin, a huge traffic pool , are worth our careful exploration.

Source: Fat Zhang Academy