7 successful startups teach you how to use social media for marketing!

Written by: Sujan Patel With over 12 years of digital marketing experience, he has helped hundreds of companies grow their businesses, increase website traffic, and drive user acquisition. Now, as the vice president of marketing at When I Work, he applies the marketing tactics and strategies he has learned over the years to help the company move to the next stage.

Whether it’s a restaurant, a barber shop, or a government agency, it’s hard to find a company or organization that doesn’t use social media these days. Everyone knows that social media can help you reach a large audience online. So does using social media mean just creating a social media account and keeping it updated?

Sometimes it can be hard to figure out which social media site is best for your company. Even worse, you put in a lot of effort but still can’t get any results. What if a large portion of your customers don't use Twitter? Does anyone actually read what you post on Facebook? And what in God's name is a "snap chat"?

There are certainly a lot of "chicken soup" on the Internet for the above social media issues, but here we want to use more specific examples to tell you how to use social media correctly. The following seven companies may subvert your perception of social media use.

T-Mobile USA

T-Mobile is a technology giant and one of the four largest wireless network operators in the United States. In the competitive industry of wireless network services, no company would want to avoid trying its best to reach its customer base. However, T-Mobile is not limited to traditional indicators such as user engagement. According to research by social media analysis company Social Bakers, using Facebook, T-Mobile has always occupied the "top spot" in social media interaction.

T-Mobile's Facebook homepage has collected more than 5 million likes. In the third quarter of 2014, their Facebook homepage service response rate reached an incredible 91.13%. That is to say, 9 out of 10 users who interacted with T-Mobile on Facebook received their feedback.

In comparison, AT&T's service response rate was 68.3%, while another network service operator, Verizon's service response rate was only 65.66%.

Taco Bell

With the great success of Doritos LocosTacos, Taco Bell hopes to further capture the hearts of Internet users. Taco Bell uses short video marketing to appear on multiple social media channels. Of course, they will not ignore the famous short video application Vine.

On the Vine app, Taco Bell invited the famous "Editing King" Zach King to create a hilarious 6-second video, which was immediately welcomed by Vine users and shared on other social media channels.

Frank Body

Catching users' attention on social media like Taco Bell did is a good way to do it. Another company that uses this strategy is Frank Body. This micro-beauty company uses natural coffee grounds as the main material and adds skin care ingredients to make body scrubs, thereby achieving beauty effects. On the photo-sharing app Instagram, Frank Body used a little "prank" to effectively increase user engagement.

Frank Body offered a “get dirty, then wash” experience where people rubbed coffee grounds all over their bodies, then encouraged users to post selfies on Instagram using their new products and tag Frank Body in the photos. Of course, whether or not to upload such "nude photos" on social media is entirely up to the client.

GoPro

In the field of first-person perspective cameras, GoPro is already a well-known brand. There is no doubt that GoPro is where it is today in part because of their use of YouTube. How better to show what a GoPro camera can do? The answer is YouTube, because this platform can show every conceivable state of this camera.

Anyone who wants to "escape" from their office wants a GoPro.

If you visit the YouTube page, you'll find some incredible videos shot with a GoPro, including surfing, hockey games, guitar playing, and even a "lion whisperer." There are enough great videos on YouTube to keep you entertained.

Pizza Hut

When it comes to Americans' favorite food, pizza is the one. You may not be able to imagine, but Pizza Hut has more pizzas than people. Pizza Hut's Twitter account doesn't post a long list of ads or coupons; it's part ads, part videos, and part pizza-related celebrations.

Sometimes… they will post a word on their official account… (see the picture above)

Newcastle

Over the years, Newcastle Beer has become a pioneer in a new wave of self-aware advertising. One of the most interesting things they did recently was they said publicly that they didn't have the budget to buy a Super Bowl ad.

So, what will they use instead? They built a website and then used a range of social media channels (YouTube, Twitter, Facebook) to show people what they would have advertised on during the Super Bowl if they had the budget. In reality, the ads they showed were funny spoofs that featured non-celebrity actors acting out scenes from real Super Bowl ads.

In fact, these spoof videos may not seem like advertisements, but they actually have the effect of advertisements.

JetBlue Airways

As competition in the aviation industry increases, customer service is undoubtedly one of the most important factors if an airline wants to be successful. If passenger frustration with a particular airline grows, they may soon go out of business.

Data from social media analysis company Social Bakers also shows that although JetBlue Airlines does not have as high a service response rate as T-Mobile, its 71% service response rate on Twitter is already very good in the industry, and the average response time for JetBlue's official account service is only 9 minutes.

We know that the process of taking an airplane is generally very complicated, but with such efficient service response, users can get guidance almost immediately. Well done, JetBlue!

No matter what your social media strategy is, you must understand that if you want to rely on social media to help your company succeed, it is not about who publishes the most content, nor about who can break some explosive news, but about what kind of impression you can leave on your audience. Social media is a double-edged sword. If used properly, it can help you increase brand awareness. Otherwise, it will make consumers feel that you are lagging behind the times.

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This article was compiled and published by @创业邦 (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!