Chapter 1: How Bidders Achieve “Wild Growth” 1.1: The role of bidding in marketing has been learned 100% 04 minutes 03 seconds [trial learning] 1.2: From basic to master, what is your rank? 02 minutes 34 seconds [paid] 1.3: How to learn bidding efficiently? 02 minutes 57 seconds [paid] 1.4: Instructions for using the bidding promotion course 01 minutes and 47 seconds [paid] Chapter 2: Why bidding has become the "core competitiveness" of promotion 2.1: Interpretation of Common SEM Terms 06 minutes 58 seconds [paid] 2.2: Bidding Promotion Platform 01 minutes and 58 seconds [paid] 2.3: Bidding promotion features 02 minutes and 12 seconds [paid] 2.4: How bidding works 04 minutes 31 seconds [paid] Chapter 3: How to become an experienced Baidu bidding promotion expert 3.1: What is Baidu bidding 01 minutes and 29 seconds [paid] 3.2: The display form of Baidu bidding ads 00 minutes 58 seconds [paid] 3.3: Advantages of Bidding Promotion 01 minutes 47 seconds [paid] 3.4: Purpose of bidding promotion 00 minutes 58 seconds [paid] 3.5: Regular account/rebate account opening process and differences 02 minutes 56 seconds [paid] 3.6: Free blank practice account application process 08 minutes 21 seconds [paid] 3.7: 9 Elements of Crowd Portraiture 05 minutes 53 seconds [paid] Chapter 4: Follow the keywords and reveal the secrets of promotion 4.1: Keyword concepts and understanding 01 minutes and 40 seconds [paid] 4.2: Keyword expansion method 06 minutes 31 seconds [paid] 4.3: Keyword Demand Analysis 04 minutes and 20 seconds [paid] 4.4: Keyword traffic layout 03 minutes 45 seconds [paid] Chapter 5: How to build a good account structure from 0 to 1 5.1: Account Strategy Composition 03 minutes 24 seconds [paid] 5.2: Account Building Dimension 06 minutes 23 seconds [paid] 5.3: The significance of setting up an account 03 minutes 33 seconds [paid] 5.4: Account establishment process 02 minutes 53 seconds [paid] 5.5: Account Building Strategy 04:27 [Paid] 5.6: Different Budget Strategies 03:06 [paid] Chapter 6: Being an SEMer, you really only know how to adjust prices 6.1: Keyword bidding principles 07 minutes 55 seconds [paid] 6.2: Keyword matching application 06 minutes 22 seconds [paid] 6.3: Presentation status of keywords 02 minutes 28 seconds [paid] 6.4: Keyword Negative Word Setting Tips 04 minutes 09 seconds [paid] 6.5: Search result sorting rules 03 minutes 11 seconds [paid] 6.6: Calculation method of keyword deduction 01 minutes 53 seconds [paid] 6.7: How to check ad ranking 02:09 [paid] Chapter 7: About Bidding Creativity 7.1: Creative Style Analysis 04 minutes 10 seconds [paid] 7.2: Basic knowledge necessary for creativity 04 minutes 55 seconds [paid] 7.3: Principles and norms of creative writing 05 minutes 56 seconds [paid] 7.4: Advanced Styles for Bidding Creatives 02 minutes 40 seconds [paid] 7.5: Writing skills for high-click creative content 08 minutes 15 seconds [paid] 7.6: Alternative writing skills for bidding creatives 08 minutes 21 seconds [paid] 7.7: 2 excellent bidding creative writing techniques 03 minutes 25 seconds [paid] 7.8: The difference between B2B and B2C creative writing 02 minutes 37 seconds [paid] 7.9: Creative Optimization Process 01:54 [paid] Chapter 8: Analyzing essential skills - Baidu bidding promotion 8.1: Home page, promotion page layout and functions 15 minutes 21 seconds [paid] 8.2: Practical demonstration of setting up an account from scratch and notes on account setting 18 minutes and 40 seconds [paid] 8.3: Customer rights, daily budget, region and more function settings 21 minutes 25 seconds [paid] 8.4: The role of data reports 15 minutes 36 seconds [paid] 8.5: Shared library function explanation 04 minutes 55 seconds [paid] 8.6: Introduction to tools in the tool library 23 minutes 26 seconds [paid] Chapter 9: Essential skills for analysis - Baidu client 9.1: Baidu Client-Installation and Use 04 minutes and 25 seconds [paid] 9.2: Baidu Client-Function Area 13 minutes and 16 seconds [paid] 9.3: Baidu Client-Material Management 17 minutes and 35 seconds [paid] Chapter 10: Essential skills for analysis - Baidu Statistics 10.1: Introduction to the powerful functions of Baidu Statistics 04 minutes and 01 seconds [paid] 10.2: Introduction to Baidu Statistics Conversion Tool 07 minutes 32 seconds [paid] 10.3: Baidu Statistics Report Interpretation 21 minutes and 09 seconds [paid] Chapter 11: A bidder who doesn’t want to kick out his manager is not a good supervisor 11.1: Building logical thinking 07 minutes 52 seconds [paid] 11.2: Increasing revenue and reducing expenditure 09 minutes 38 seconds [paid] 11.3: Problem Solving Thinking 07 minutes 18 seconds [paid] 11.4: Traffic Control Thinking 06 minutes 54 seconds [paid] 11.5: Control traffic with keywords 08:19 [paid] 11.6: Control traffic with creativity 04:19 [paid] Chapter 12: How to solve the 10 common problems of bidding promotion 12.1: What happens when there is click but no dialogue? 08 minutes 05 seconds [paid] 12.2: What should I do if the promotion effect suddenly decreases? 05 minutes 03 seconds [paid] 12.3: How to solve the problem of increasing costs of bidding promotion? 04 minutes 40 seconds [paid] 12.4: What should I do if high-intent words are matched with low-intent traffic? 03 minutes 44 seconds [paid] 12.5: How to optimize keywords in the mid- and late-stage to improve results? 05 minutes 26 seconds [paid] 12.6: How to solve the problem of malicious clicks in Baidu promotion? 04 minutes 45 seconds [paid] 12.7: How to quickly take over an old account? 06 minutes 11 seconds [paid] 12.8: How to make an account plan? 11 minutes 46 seconds [paid] 12.9: How to choose competitive words? 03 minutes 15 seconds [paid] 12.10: What is the daily work of a bidding specialist? 06 minutes 51 seconds [paid] Chapter 13: Step by step, we will teach you how to do every step of the conversion 13.1: Purpose and collection of data analysis 01 minutes 25 seconds [paid] 13.2: Bidding data analysis process 02 minutes 36 seconds [paid] 13.3: Organizing and monitoring conversion data 08 minutes 10 seconds [paid] 13.4: Practical Demonstration - Search Term Report Analysis 14 minutes and 2 seconds [paid] Chapter 14: How the Bidder Can Get Rid of the Scapegoat 14.1: Trend Analysis Method 05 minutes 00 seconds [paid] 14.2: Gravimetric Analysis 03 minutes 39 seconds [paid] 14.3: Four-quadrant analysis method 05 minutes 04 seconds [paid] 14.4: Attribution Analysis 04:57 [paid] 14.5: Single Dimension Data Analysis 03 minutes 51 seconds [paid] 14.6: Multi-dimensional Data Analysis 05 minutes 51 seconds [paid] Chapter 15: Don’t Let Your Landing Page Become Your Visitor’s Goodbye Page 15.1: Landing Page Design Principles 08 minutes 52 seconds [paid] 15.2: Landing Page Design Tips 06 minutes 30 seconds [paid] 15.3: Landing Page Design Process 16 minutes 59 seconds [paid] 15.4: Landing Page Considerations 02 minutes 27 seconds [paid] 15.5: How to judge the quality of landing pages 02 minutes 36 seconds [paid] 15.6: The relationship between keywords and pages 06 minutes 28 seconds [paid] Chapter 16: Operational suggestions to increase consulting conversion by 30% 16.1: Basic settings of Baidu Business Bridge 04 minutes 27 seconds [paid] 16.2: Site management and code installation and testing 05 minutes 09 seconds [paid] 16.3: Baidu Business Bridge Style Management 20 minutes and 11 seconds [paid] 16.4: Customer Service Talk and Skills 05 minutes 19 seconds [paid] 16.5: Baidu Business Bridge Common Terms and Commonly Used Files
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