A must-have for following hot topics in February | New media marketing hot calendar!
| In 2017, the new media landscape underwent tremendous changes. However, there is one thing that is definitely indispensable, and that is hot spots. In 2017, the new media landscape underwent tremendous changes. However, there is one thing that is definitely indispensable, and that is hot spots. Whether it is new media, marketing operations , advertising and public relations, or copywriting creativity, hot spots are indispensable. Many large companies will list possible hot spots in the industry several months or even a year in advance to prepare for the future. Based on this, Mumu previously summarized the 2017 hot calendar and finally made it into a PPT file called "2017 New Media Operation Hot Calendar" and shared it with everyone. Many friends responded well. In addition, I will continue to publish the hot spot calendar of the month as before. The monthly hot spot list will be more complete, more accurate, more timely, and will also include some of my opinions and views... New media marketing operations hot calendar in February 2017: February 2: Spring Festival holiday, the sixth day. You are about to go to work, so you can create some pictures and texts about mentality, workplace, and skills, or you can initiate some small activities or interactive topics. World Wetlands Day Wetlands, forests and oceans are known as the world's three major ecosystems and are praised as the "kidneys of the earth", "natural reservoirs" and "natural species banks". World Wetlands Day began in 1997. Countries around the world hold various activities on this day to promote the protection of natural resources and the ecological environment. For industries with stronger relationships, you can make pictures, texts or posters, and for unrelated industries, you can do it or not. February 3: beginning of spring Beginning of Spring is the first solar term in the 24 solar terms of the lunar calendar. "Li" means beginning, symbolizing the arrival of spring and the revival of all things. For festivals like this, unless there are special circumstances, basically a picture or text and a hot poster can be posted on WeChat and Weibo. February 4: work After the Spring Festival holiday, almost everyone started working on February 4th. Although this is not a hot topic, it is definitely a topic that must be discussed every year: work? Leaving home? change? Post-holiday status? etc. Office workers who have just returned to work will inevitably have some post-holiday syndrome. As for whether to complain about the topic of post-holiday syndrome, give precautions for post-holiday syndrome, or hold an event, you can combine it with your own product choices. Basically, all hot forms such as pictures, texts, H5, small games , posters, live broadcasts , Weibo, Moments, and videos can be produced. This topic can be continued because the post-holiday turmoil will not end so easily. February 5: Super Bowl Opening The Super Bowl is definitely a large-scale international sporting event, and it attracts a huge amount of attention, especially its marketing and advertising, which also attracts a lot of attention from many Internet users. You can try this in industries such as sports, fitness, e-commerce , information, advertising, and media. I think the public will not miss out on general marketing, copywriting, and advertising categories. The Super Bowl is the annual championship game of the National Football League (also known as the National Football League). The Super Bowl has been the most watched television program in the United States for many years and has gradually become an unofficial national holiday. For new media personnel, the focus of the Super Bowl is not so much on the game, but on the creative advertisements that appear every year. Television advertising during the Super Bowl live broadcast can be described as "every second counts", and it is the core territory that advertisers fight for every year. Because of the extremely high ratings and the sky-high price of 6 million US dollars for a 30-second advertisement, every brand that spends money on it will try its best to promote it. The enthusiasm for participation is high, and classic advertising ideas are emerging in an endless stream. Therefore, more and more people are beginning to pay attention to this rugby event, also known as the marketing dog's live teaching. February 11: Lantern Festival, the 15th day of the first lunar month The Lantern Festival, also known as the Shangyuan Festival, the Little New Year, the Yuanxiao Festival or the Lantern Festival, is the first important festival after the Spring Festival and is one of the traditional festivals of China and overseas Chinese. The two topics of Tangyuan and Tuantuanyuan are definitely indispensable. As a traditional festival, it is a good time to leverage marketing momentum . Brands will not miss it every year. If there is no special feature, it will easily become just a part of the fun. In addition to the common brand holiday posters, discount promotions. You can also play animated pictures, guessing games, puzzles, texts, activities, H5, and Lantern Festival videos, which are also good. February 13: World Radio Day Not too big, not too small, just pass it by without time. There is no need to do this for general industries. February 14: Valentine's Day I don't think I need to say much about this Valentine's Day. Basically everyone will do it. Besides being a day for couples to be sweet and for singles to shed tears, it is basically everyone's Valentine's Day now, the Valentine's Day for lovers all over the world. Because this is a great opportunity for major brands to market . Discount promotions and free trials are the norm. Basically, all hot forms such as pictures, texts, H5, small games, posters, live broadcasts, Weibo, Moments, and videos can be used. Use festival connotations to spread brand value. February 18: rainwater Rainwater is the second solar term among the 24 solar terms. Did you know that on this day married daughters usually go home to visit their parents and give their mothers a piece of red silk and a pot of stewed meat? This is the same as the previous Beginning of Spring. Basically, a hot poster will be OK. It is time for major brands to compete in creativity. February 19: School starts around February 19th, the 20th anniversary of Deng Xiaoping's death Needless to say, this is a tribute to the memory of Deng Xiaoping, a review of the past, character analysis, historical events, and the reappearance of classics. Generally, it can be in the form of pictures, texts, H5, posters, Weibo, etc., especially for historical and military public accounts, which can also provide alternative analysis. February 20: The 19th Standing Committee Meeting of the 12th CPPCC National Committee was held in late February People are basically concerned about national affairs, especially those who work in the media, current affairs news, local public accounts, and political public accounts. February 21: International Mother Language Day International Mother Language Day was declared by the General Conference of UNESCO in November 1999: Since 2000, International Mother Language Day has been set on February 21st of each year to promote linguistic and cultural diversity, as well as multilingualism. It is obvious that for general industries, if you have time, take a look at it, if you don’t have time, forget it. However, it is recommended to do education and language learning. Spring Festival travel season ends In addition, the 2017 Spring Festival travel season started on January 13 and ended on February 21. Now is the time to do some review and retrospection. You can review and compile statistics of previous years' Spring Festival travel rush and make comparisons. February 26: Oscar Awards The 89th Academy Awards ceremony is scheduled to be held at the Dolby Theatre in Los Angeles on February 26. This is a hot topic. It basically stays popular for a period of time every year and it still attracts a lot of attention in China. The annual awards ceremony is televised live in more than 100 countries and its status in the American film industry is comparable to the Grammy Awards for music, the Emmy Awards for television, and the Tony Awards for drama, all of which were modeled after the Academy Awards. Needless to say, you can use regular posters, Weibo, Moments, H5, pictures, videos, as well as creating topics and guessing games. But without Leo, how can we catch up with the Oscars this year? February 27: Dragon Raises its Head The Dragon Raising its Head festival is held on the second day of the second month of the lunar calendar every year. Legend has it that this is the day when the dragon raises its head. It is a traditional festival in both urban and rural China. There is also a custom of cutting hair among the people on this day. You can combine the product characteristics and use your creativity to create some pictures, texts and posters related to festival elements (dragon, rain, harvest, looking up, seedlings, etc.). You can also initiate various activities and topics on Weibo. The above, welcome to add to it! I hope this will be helpful to you all and help you take a step further in new media marketing operations. See you in March. |
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