Zero-starting teaching: APP first release skills + omni-channel

It is not easy to make a good product APP, but it is even more difficult to launch a good APP. In the red ocean of APP applications that are emerging in large quantities, how to achieve the best results for the first launch of my product has always been the focus of my work and a question I have always been thinking about. This time, with the opportunity of being commissioned by the "Well-known APP Cooperation Group", I would like to share my experience with you here, hoping to give you some inspiration and help.

1. About product content:

Product Name: A good name is the beginning of success. When naming a product, you must look at the naming rules of the top-ranked apps in the industry and find the keywords with the highest probability, which will be of great help to the later search results.

One-sentence description: For all major markets, one-sentence description can be understood as an advertising slogan. The content of the advertising slogan must be concise and exquisite, conforming to the search rules and being impressive.

Product introduction: Cover as many hot search terms as possible that users are concerned about, and adopt a high-frequency, multi-relevant strategy to make product features more easily searchable by potential users.

2. Apply for first release: The first release is directly related to the channel effect of the product, so a dedicated person is needed to be responsible for communication and effect tracking. This also requires the colleague responsible for the first release to be both careful and patient.

360 Hand Assistant, App Store , Huawei, Xiaomi, Lenovo, Wo Store, etc. can all apply for first launch. For early products that are not yet stable and mature, this method can not only test the product, but also analyze the users brought by each channel, laying the foundation for later cooperation.

The following are the first contact persons for major stores:

(1) 360 Mobile Assistant : Zhang Jian QQ: 972978511 Tel: 18612137887

Rules: Apply directly in the background

Release time

1. The first recommendation time is 24-48 hours;

2. The first release time must be applied for 3-5 working days in advance;

3. The first release interval is 15 days

4. First release evaluation: mainly based on its creativity, new version features, functional characteristics, product interaction, interface UI, adaptability and other aspects for review and evaluation, and the first release time and position will be allocated based on the review results.

(2) App Store: Dong Hui QQ: 40373920 Shen Ming QQ: 173062476

Background submission. Since there are many cps to be submitted, they need to be submitted continuously according to the time requirements of App Store.

(3) Xiaomi Store: Zhang Chaoyang QQ: 1152012185

Send an email to [email protected] to apply

Release time:

1. Apply by email 5-10 days in advance

2. The first release time is generally 24 hours, and the same application can only apply for the first release once within 30 days

First evaluation

1) New apps: apps that are not officially listed in any app store or public media

Excellent application interface interaction experience and excellent user experience

Excellent and substantial application content

The application is original and has unique functions

The application has high user reviews and can meet the needs of some users very well.

2) Update the app: The app has a major version release and visible functional updates

The updated version needs to meet all the requirements of the new application, and also needs to have significant improvements in interface interaction, functional experience and application content. Only basic functional optimization and bug fixes will not be used as the basis for the first release.

Huawei Store: Submitted in the background, with less human intervention.

Lenovo Music Store : For the first release position, paid cooperation channels are normally given priority. If you want to try it for free, you can only submit it in the backend and try your luck.

Oppo Store: Li Li QQ: 1204745050 Tel: 13510859035 Email: [email protected]

China Unicom Wo Store: Cui Qing QQ: 1800788 Mobile: 18601721331

3. Paid promotion : be cautious, cautious, and cautious again.

At what point in time should which promotion method be adopted: CPA, CPD, CPT?

Regardless of the promotion method, data monitoring is the key point.

For channel promotion , it means pushing products to users. I have always compared products to shopping malls. When any product enters the market, I hope that more users will use it. The door is always open during the promotion process.

Everyone is now worried about the product’s sales being inflated, so they are quite cautious about paid cooperation. For those who have just started paying, it is best to start from the market. The market only has the current mainstream cooperation methods: CPD or CPT. The quality of the market is relatively high, there is no doubt about that. The second is cost. In the past two years, the costs of major markets have been quite high. At present, the volume increase of the offline market is more obvious than that of the online market, and the price is lower than that of the online market.

For Tiancpa, it is not recommended to use this promotion method when your own data monitoring is not perfect.

4. Celebrity APP, search engine, and browser promotion

After accumulating a certain number of users through app marketing , you can purchase advertising space (or exchange volume) on celebrity apps whose user attributes match yours.

A few points to note:

1. When placing advertisements, you should take a long-term view and focus on strategy, so as to avoid simply sentencing a channel to death after placing it once.

2. The materials should be continuously updated and tested, and the materials with better conversion rates should be selected for release. Each set of materials should correspond to a unique apk at the same time, so that the data can be viewed more accurately;

3. When launching a channel for the first time, remember not to judge the quality of the channel based on short-term operating data.

4. For this type of precise delivery, we must constantly summarize and analyze the reasons for good and bad results.

5. When choosing a placement company, you must make sure you understand whether the company has placement experience and is familiar with optimization.

The above are some of my experiences since the first launch of the product, which may not be comprehensive. I hope that in the future I can use the "Well-known APP Cooperation Group" platform to continue to communicate and share with you and achieve common growth.

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