How to sell products on Douyin? 5 tips!

I analyzed it and mainly focused on the following issues: If you want to learn more, you can pay attention to: DY entrepreneurship, receive a thousand-yuan gift and learning privileges

1. Why can’t they make money from Douyin ? How can they find channels to monetize?

Here I will first talk about a specific case of making money by selling goods on Douyin. The protagonist of this case is a girl in Changsha who was interning in Changsha when she graduated last year. She also started using TikTok last year. She didn’t have any positioning at the beginning. She mainly shared her daily life after get off work. In the beginning, she posted about five or six videos a week. After two months, her followers increased to more than 500,000.

She didn't have a clear purpose when she first started using TikTok. She just used it as a place to share her daily life. Over time, shooting Tik Tok videos became her daily habit to pass the time. Gradually, she began to learn how to shoot videos, how to edit, how to edit subtitles, and how to take clearer photos of food.

Just like that, I have been doing it since June last year until now, with a total of more than 300 works and currently more than 2 million fans. During this period, I did not do any promotion and relied entirely on myself to operate it. .

Now she has opened the product showcase function on Douyin and started the road of monetizing products through selling products on Douyin. The money she earns from using Douyin is 10 times her current salary.

2. Why didn’t she quit her job and start her own business on TikTok?

Many people may ask, since you can earn more from playing Douyin than from working, why not shoot Douyin full-time? For her, playing Douyin is just her side job and the second way to make money. She hasn't thought about making Douyin videos full-time yet, but she may do it full-time in the future.

In fact, if we analyze it carefully, most of what she shares on Douyin is daily cooking content. From this perspective, she is very suitable to be positioned in the field of food. To break it down further, she is positioned as a food guide for office workers.

According to this segmented positioning, and by optimizing the video copy and editing techniques, she can attract more accurate fans and users. Then, her ability to sell goods will naturally be enhanced. If the traffic is directed to WeChat for back-end monetization, the benefits will also be considerable.

Through this case, if you are a college student and want to make money through part-time work on Douyin, you can actually find a positioning you like, and then share some valuable information every day, which can attract a lot of accurate fans and bring considerable monetization value.

3. What should newbies do?

Of course, whether you are an office worker, a student, a grassroots entrepreneur, or a business owner, you can do it.

You don’t need to prepare a lot of equipment. According to the case I shared above, her tools are just a mobile phone, a mobile phone holder, and video editing software.

After preparing the equipment, you need to think about how to shoot the video content, how to write a more attractive title, how to shoot the video more clearly...

Just like now, you don’t even need these tools to make your own TikTok. For example, videos about book lists are particularly suitable for college students. They are easy to operate and do not require too many shooting and editing skills. I also recommend that novices try it.

Book list videos are very simple to make. If you are a college student and want to make one, you should first think of a positioning, such as an inspirational book list, and go to the school library to borrow a few inspirational books. In this way, you don’t need to worry about the content of the video.

Then make a list of various motivational quotes and upload them to Tik Tok. Such videos can easily be recommended and become popular on Tik Tok.

It is recommended that you open a product display window to sell books for cash or earn commissions after you have accumulated more than 10,000 fans. This is a process of gradual accumulation and eventual success. Relatively speaking, the conversion rate will be higher because it is positioned as a book list, and selling books will be a natural process.

Summarize

If you still don’t know how to do it after reading this, you can directly search for book lists on Douyin to see how your peers do it. Then just find a method that you find easy to operate and that you can accept.

This is by far the easiest way to make money by selling products on TikTok. Anyone can quickly imitate and get started. It just depends on whether you are willing to try it.

Here we mainly share two ways to make money by selling goods on Douyin. One is to share your work and life in real life, and make money while working and selling goods. The other is to share valuable knowledge by making book lists, and make money by selling books while sharing. Don’t think it’s easy to operate, but few people actually stick to it. For some of my students, it is normal to earn thousands of dollars a day just by making book lists, and tens of thousands are common.

So for a college student, if you can get millions of followers for your book list account, in addition to making money by selling books, you can also sell the account directly. According to the current market price, one follower can be sold for 0.3 to 0.5 cents. If the fans are accurate enough, the price can be higher. In addition, there are many other ways to monetize. Friends who are interested can search for the official account: DY Entrepreneurship, and share relevant Douyin monetization articles.

The key to being a Douyin user is to find a position that you like, and then keep creating and enjoying it. While having fun, optimize it, and while selling products, do back-end monetization. Soon you will become a Douyin expert in this field.

Step 1: Register a TikTok account

Some students may say, what’s the big deal about registering a TikTok account, everyone knows how to do it. In fact, registering a Douyin account is a science. If you are not careful, you will fall into many traps. For example, you have to use your mobile phone's 4G data to register, you cannot register using WIFI, you cannot register more than 3 Douyin accounts with the same mobile phone, you cannot leave any contact information when filling out the information, etc. This has been mentioned in the circle.

After registration, we need to maintain the account so that the system can better understand us and know that we are high-quality real users, not marketing accounts.

The account maintenance period is about 5-7 days . The method is to find short videos with the same or similar attributes as the videos we want to make, browse and interact with them , so that the system thinks that we are users who particularly like content in a specific field. If you open TikTok and find that the system is constantly pushing similar video content to you, it means that you have maintained the account correctly. At the same time, during the period of account maintenance, our account will have more and more relevant tags. When we release Douyin short videos in the future, the system will match users according to these tags and the tags of the video itself, so that we can obtain more high-quality and accurate traffic.

So it is very important to maintain the account.

Step 2: Open the window

If you want to sell goods through your own Douyin account, you must enable the Douyin showcase function. The current threshold is very low and only requires two conditions:

1. Publish more than 10 videos

2. Real-name authentication

However, we should pay attention when practicing that these 10 videos should try not to shoot products, such as cars, mobile phones, televisions, food and drinks, clothing, shoes, bags, etc. It is recommended to shoot natural scenery to avoid being labeled with too many commercial labels, which will affect future recommendations. For example, we plan to sell beauty products in the future, but all 10 videos we shot are of digital items, then related labels of digital products will appear on the account, which will conflict with the product categories we have planned.

Real-name authentication uses your ID card. If you have multiple accounts for selling products, you can ask relatives and friends to help with the authentication.

Step 3: Open Taobao Alliance

In the mobile application market, search for " Taobao Alliance " and download it, log in with your Taobao account, and activate Taobao Affiliate. Because the Douyin sales videos need to be linked to Taobao products through Taobao Affiliate .

In addition, Taobao Alliance has a large number of popular products, the latest and hottest products, sales rankings of different categories, etc., which can help us select products with high sales and wide user demand. Product selection is very important and requires us to think carefully. We should not sell whatever we want on a whim. We must choose products that can solve user needs and have low decision-making costs .

Step 4: Publish short videos and associate products

Based on the attributes and characteristics of the products, shoot and produce short videos to promote the products, and then select related products when publishing the video.

Step 5: Post-maintenance

After the sales video is released, we need to continue to pay attention to the data performance, and at the same time, try to improve several key data indicators through existing channels, such as completion rate, like rate, comment rate, forwarding rate, etc. This will help us enter the next traffic pool, have the opportunity to become popular, and gain larger-scale exposure, so as to obtain more product orders and make more money. If conditions permit, you can also appropriately place dou+ to increase the volume of playback.

In addition, it is necessary to interact with users in a timely manner and reply to their messages actively and seriously to enhance stickiness and improve favorability. When replying, try to include keywords related to the product to increase the weight of the video.

By completing the above steps, you can officially join the Douyin live streaming model to make money . It’s actually not that difficult. Moreover, it is based on Taobao's Douyin sales model, which does not require stockpiling of goods. It does not put any financial pressure on us and we do not have to be responsible for logistics or after-sales service. It is especially suitable for us to use our spare time to make money. Therefore, Douyin’s product recommendations are a particularly good way to monetize at the moment and are worth trying.

Related reading:

1. Douyin monetization promotion, 7 ways to make money on Douyin!

2. Four ways to monetize Douyin: How to monetize through Douyin’s traffic pool?

3. Douyin operation: 5 major Douyin monetization models!

4.How does Tik Tok make money? Detailed explanation of Douyin operation and traffic generation strategy!

5. How to create a Douyin account and generate traffic and monetize it?

6. Tik Tok account monetization strategy!