Website promotion skills and methods, what are the steps for website promotion?

Many people say that SEO website optimization is no longer effective, but more than half of the companies still make a lot of money by relying on SEO. There are still many people who search for "SEO training" through Baidu Index. So what are the website promotion skills and methods, and what are the operational steps for website promotion? Let’s learn more about it with Dongguan SEO Feng Chao!

Website promotion skills and methods, what are the steps for website promotion?

Step 1: Find some keywords based on your website content. This is the first step to let search engines and your target users know you.

(Tip: It is best not to look for keywords that are too popular because you may not be able to compete with others, and original content may not be very strong and high-quality content. You can check it in search engine index websites such as Baidu Index, 360 Index, Sogou Index, etc. You can try the combination of main keywords + long-tail keywords)

Search on search engines such as Baidu, Google, and 360 Search. If the search results on the first two pages are all website homepages, it is wise to give up; if most of the first two pages are internal pages, this keyword can be used. If the first two pages of search results contain only the homepage of the website but the search index of the keyword is not very high, it is still worth a try.

Step 2: Create a website map, create a folder named sitemap.xml, and submit it to the webmaster open platforms of other search engines such as Baidu Webmaster Platform and 360 Webmaster Platform.

A site map is a basic tool for search engine spiders to fully understand your website information and keywords. It is best to display the site map at the top and bottom of the website's homepage. Through the map, search engines can quickly access other parts of your website, which is very helpful for a comprehensive understanding of the website and the rapid collection of web page content.