Yang Shangkun's resume: Improving Baidu's trustworthiness is the most difficult part of SEO optimization now

The ultimate goal of website optimization is to continuously improve the ranking of the website, so various methods are constantly used to achieve this goal. Among many methods, content is king has been regarded as a criterion in the industry, and is also regarded as a difficulty in optimization by most people, because it is impossible to achieve high quality content every day. However, in the view of the Internet marketing planning company, Eastern Silicon Valley, this is not actually a difficulty. The real difficulty is the construction of trust, that is, to win the trust of Baidu. This is also the most difficult point.

In fact, although improving ranking is the ultimate goal of our SEO optimization, in order to achieve this goal, we must establish a trust relationship with Baidu. If Baidu believes that your website is of good quality, then the website ranking will naturally rise and remain stable. If this trust relationship is not established, even if you can reach the peak temporarily, it will be difficult to achieve sustained stability.

First, maintain friendly contact with search engines. This is a key factor in achieving a stable website ranking. To do this, you need to understand the changes in Baidu's optimization guidelines in real time, improve the internal strength of the website itself, continuously increase the traffic of the website, win the trust of Baidu through the number of users, and gradually make your website a brand website, and naturally this trust can be maintained.

Third, avoid illegal operations. This method can effectively maintain the corresponding credibility for your website. Nowadays, many websites often publish a lot of advertising content for short-term benefits, but these advertisements are not blocked, which will naturally cause Baidu to feel bad, resulting in a decrease in trust.

This may seem a bit idealistic, but it is actually true. So why have we been unable to establish a good trust relationship with Baidu? This mainly reflects the following factors: First, optimization technology has stagnated. You should know that Baidu's algorithm is constantly updated. In this environment, your optimization skills must also be updated and matched with Baidu, so that you can advance in sync with Baidu. Otherwise, it will be difficult to adapt to Baidu's algorithm, and this kind of trust relationship will be difficult to establish.

Second, cooperate with high-quality channels. Baidu algorithm still pays great attention to the connection between websites. If a brand website has established a good connection with you, Baidu will think that your website has the same characteristics as this brand website, and then it will look favorably on your website. Therefore, as an optimizer, you must strengthen and build close ties with high-quality channels, so that you can indirectly maintain close ties with Baidu and maintain good credibility.

In a word, improving the trust with Baidu is the most difficult point in SEO optimization at present, because this is a systematic project. If you only focus on one point, it often does not produce the best effect. In addition, you need to combine the ideas mentioned above to perform detailed operations, so as to better improve and maintain the established trust.

Therefore, it is extremely important to improve the trust between the website and Baidu. Start with the following.

Second, black hat optimization, trying to take shortcuts. You should know that Baidu's intelligence is now very different from what it used to be, and Baidu also hopes to provide users with better content and a higher-quality service experience. However, some optimization staff fail to see this point. They think that by creating high-quality external links and writing a lot of advertising articles, they can attract Baidu's attention. However, their own internal skills cannot be cultivated successfully. Over time, Baidu will think that you are doing malicious optimization and distance themselves from you.

Third, Baidu’s credibility is not durable. This is very common for websites, because many optimizers have found that after a lot of hard work, the website ranking has been improved, but in the end the stability of the ranking has not been achieved. This is actually due to the poor continuity of trust, which makes it difficult to achieve the stability of the ranking.