Useful Tips | Only by promoting each other on WeChat public accounts can you quickly increase your followers!

The current situation that it is difficult to increase followers of WeChat public accounts and the opening rate is getting lower and lower is already commonplace in the industry, and there is no need to reiterate this issue here. What you should pay more attention to now is how to increase your followers and how to retain users. Keeping them reading your articles continuously is what the public account operators need to focus on.

Of course, the first priority is to increase the number of followers. Without user attention, it is like studying behind closed doors within the WeChat system. No one will know about it at all. Therefore, the first priority in operating a public account is to let more users pay attention to your public account, so that there will be subsequent reading volume.

When it comes to increasing followers, mutual promotion is a method that everyone prefers. It is known for its "low cost and good effect", so every public account has more or less come into contact with mutual promotion. However, for the current public account market where top traffic is prominent and it is difficult to increase followers, if mutual promotion is carried out again, users' acceptance will be relatively low. It is already very good if the fans increase by one or two hundred each time through mutual promotion.

Therefore, the form of mutual promotion among public accounts must be novel and the organization must be rigorous, so that the effect will not be too bad. We organized a mutual promotion before. Although the effect is not as great as that of 2 or 3 years ago, it is still worth mentioning now. With 10 accounts promoting each other, the average number of fans increased by nearly 1,000, and the highest number of fans was 2,000. So the effect of this mutual promotion was relatively good, and everyone was quite satisfied with it. There are also many people clamoring for another push, and it is currently being planned. Today I would like to share with you what a complete mutual promotion is like. The position of the case we analyzed is that you are first and foremost the organizer of mutual promotion.

1. Find high-quality public accounts and promote each other

To ensure the effect, first of all, each account must not be too "watery". If my account has an average reading volume of tens of thousands, and yours can only make do with hundreds or thousands, it definitely won’t work, and big accounts will be even less willing to promote each other with small accounts. Therefore, the first thing to do is to find high-quality public accounts. High quality means that none of them are too "watery" and the number of readers will not vary greatly.

So where can we find these high-quality public accounts?

1. If you already have a lot of public accounts in related industries, you can directly leave a message on the public account you are following and wait for the operator's reply. When leaving a message, you also need to pay attention to the copywriting , because the copywriting is related to whether your message will be replied by the editor of the public account.

In pursuit of efficiency, some people may simply say: promote mutual cooperation.

In fact, although such copy is short, it is not specific enough. What if the respondent leaves a message asking how to promote each other? When will we push each other? What are the numbers? Then you have to come back and reply again.

Therefore, in order to save time and energy and attract the attention of the editor of the official account to the greatest extent, we can directly edit a template, which includes the mutual promotion theme, mutual promotion time, scope of mutual promotion official accounts, mutual promotion form, etc. It would be best if you could leave your WeChat ID, or just ask the other party to leave their WeChat ID if they are willing to participate, and you can add them on WeChat to chat in detail. This will greatly improve efficiency.

2. If you don’t have these followed accounts, you can go directly to the official website of “ Xinbang ” to find them.

To find similar public accounts on Xinbang, you can enter keywords to search. For example, mine is a finance-related public account, so the most direct way is to search for the word “finance”.

However, one bad thing about searching for accounts on Xinbang is that the accounts that rank at the top for the searched keywords are basically big accounts, and the number of headline readers is often over 100,000. These accounts basically have no need for mutual promotion, so you can directly scroll to the end of the page. The accounts behind may still be able to participate in mutual promotion, but each time you search, the page can only display the first 50 results, so it is more difficult to find some "small and medium-sized accounts" that have a need for mutual promotion.

So at this time, you have to look for more other keywords, such as investment , finance, financial management , stocks, etc., which have similar target audiences as financial public accounts. So you can look for some keywords like "investment", "finance", "wealth", "wealth", "finance", "commerce", "securities", etc. Once you find a suitable number, you can simply copy his WeChat ID, search on WeChat, follow him, and then leave a message.

Of course, you can also search on the " Qingbo Index " and search for keywords in the same way. However, one advantage of the Qingbo Index over the new list is that the homepage can display the first 100 items. In this way, it is easier to find some small and medium-sized accounts.

3. There are other ways to find the target mutual promotion account, such as going to some big accounts, directly opening the article and scrolling to the end of the article. Some accounts particularly like to reprint articles from other accounts, so the source will be displayed. In addition, many large or medium-sized accounts are traffic owners, so you will often see follow-up advertisements from other public accounts. You can follow and leave a message by simply clicking on them . I call the above method "finding an account by account."

2. How to determine the form of mutual promotion

The form of mutual promotion can be said to be the key to the success or failure of mutual promotion, and it is also the focus of many participants, so determining the right form is half of the success of mutual promotion. Of course, there are many forms of mutual promotion, such as mutual promotion of pictures and texts, mutual hanging of customized menus, mutual reprinting of articles to display the source, etc., but what we need to say here is the mutual promotion of pictures and texts, which has the most obvious effect and is the one that tests an operator's organizational ability the most.

When it comes to promoting pictures and texts, the key is the copywriting, so if your presentation and copywriting are good, it will be easier for users to accept them. Last time we took the effect of the picture (as shown above). Because pictures allow users to long press to follow, and it also abandons the previously used form of text and a QR code, which is a common form of expression, so it does not have a good sense of expression. Pictures are both intuitive and convenient, and can be operated in batches. Participants only need to package the materials (public account, ID, introduction, QR code, avatar, etc.) and send them to you, and then you can directly copy and paste to generate pictures.

Never discuss the form of mutual promotion. As the organizer of mutual promotion, you must determine the form before you look for other accounts to join, and there is already a template. Because once you create a group and everyone discusses what form is better, either it is difficult to reach a consensus in this group, or no one wants to speak, wasting everyone's time, so be decisive, and you have to determine the form of mutual promotion.

3. How to ensure the quality of mutual promotion

The quality of mutual promotion includes: How to let everyone know that they have promoted each other? And how do you make sure everyone is convinced?

Let’s solve the first problem first: How to ensure that everyone is convinced by you?

When you are looking for someone to recommend you, people will often look at you with suspicion, such as how do I know that others will recommend you? And the quality and other issues. Generally speaking, mutual referrals require trust. If you don’t even have this trust, then this person is not worth looking for.

In fact, when you are setting up a group chat, what you need to explain is that you should think about everything that might happen, and then explain it clearly to that person when you are chatting with him privately. Only when he understands or believes in you, and you have gathered all these people in a group, will you be convincing. Otherwise, if you pull them into a group, they may not be clear about your format or may deliberately have other opinions, in which case this mutual promotion may just be a "one-time mutual promotion".

How to let everyone know that everyone has pushed each other? This problem is easy to solve. When you create a group chat, you should explain some rules. One of them is that after pushing each other, the tweet link should be sent to the group. This will make it easier to supervise. At the same time, you should also encourage other friends to supervise each other.

For example, decide to promote each other on the 9th, but there is no time limit, because everyone’s mutual promotion time may be different, but it must be on the same day. At 10 o'clock that evening, you can @ those friends in the group who have not yet sent out the mutual promotion link. For example, when we promoted it last time, a friend forgot about it because of a system problem. The official account was operated by their subordinate promotion team, but he explained the situation in the group in time and will make up for it tomorrow. Then early the next morning we saw him send the link to the group.

4. Other details

1. How to determine the order of the tweet body?

Mutual promotion of articles may be the most controversial issue among people, but I can only say that there is no absolute fairness in mutual promotion, only relative fairness. Generally speaking, the text of tweets is sorted according to the New List Index, with tweets with higher New List Index being ranked at the front and tweets with lower Index being ranked at the back.

2. The question of whether to push the headlines or the secondary stories.

Although the reading volume of the accounts we found is relatively close, and the average headline reading volume may not exceed 3,000, some public accounts ranked later have some gaps with the accounts ranked in the front. For example, the headline reading volume of the large account is 1w+, while the headline reading volume of the small account may only be 3k+. In this case, not everyone can promote the headlines, so we can only come up with a compromise.

Big accounts promote secondary articles, because generally speaking, the number of readers of the headlines of big accounts is more than 10,000, and the number of readers of secondary articles is only a few thousand. Therefore, promoting secondary articles is more feasible for big accounts, while small accounts should promote headlines. This solves the problem of huge differences in some numbers. The small one benefits from the big one, and the big one is happy to do so.

3. When organizing mutual promotion, you can first find a partner among your peers.

Because it is a bit tiring for one person to organize and plan, when recruiting people on a large scale, you can find a partner who is willing to promote each other and have a clear division of labor, which will greatly improve efficiency.

4. After the first push, if you think the effect is good, you will definitely do it a second time.

Because how do I say it? People are still happy to do things that are mutually beneficial, so we can strike while the iron is hot and launch the second phase of mutual promotion. Compared with the first phase, the advantage is that there are excellent cases and others are more willing to participate.