How many of these 10 tips for promoting mini programs do you know?

If you care about mini programs , then you should know that it previously had the "custom keyword " function. With it, developers can set keywords related to the Mini Program, so that users can find your Mini Program faster when searching for keywords.

But recently, WeChat officially announced that this function has been officially discontinued and will be replaced by automatic keyword assignment by the system.

So does this mean that your mini program will be more difficult for users to use? No. WeChat officials mentioned that developers should strive to improve the functions and experience of mini programs and ensure the accuracy of names and descriptions, so that your mini programs can be more easily searched by users.

Of course, the mini program is no longer the same mini program it was a year ago. In addition to the "custom keywords" function, the mini program actually has many other methods that users can use. Today, Zhixiaochengxu will list several methods for promoting mini programs for you, hoping that it will be helpful to you.

1. Public account association

Shortly after the official launch of the mini program, WeChat launched the function of "linking public accounts to mini programs". After the association, not only can the "related public accounts" or "related mini-programs" be displayed on the information pages of both parties, but also when the association operation is completed, the "association success" notification can be directly pushed to the public account fans.

To link a mini program to an official account, the mini program developer needs to provide the official account operator with the AppID; after that, the official account operator logs in to the official account backend and finds "Mini Program" - "Mini Program Management" on the left.

On the "Mini Program Management" page, click the "Add" button in the upper right corner and select "Associate Mini Program" in the pop-up window. After scanning the QR code , the official account administrator can fill in the AppID of the mini program and choose whether the mini program needs to be pushed to users and whether it should be displayed on the official account page.

After confirmation, WeChat will send an association invitation to the mini program administrator through the " Public Platform Assistant" official account. As long as the mini program administrator accepts the invitation, the mini program and the official account can be linked.

2. Public account tweets

In addition to simple "Mini Program associated notifications", WeChat also allows us to directly insert mini program cards or links in WeChat tweets. As long as you complete the association operation between the mini program and the official account (see the previous step), you can insert the mini program into the article.

In the article editor of the official account, find "Multimedia" - "Mini Program" on the right. After clicking, select the mini program that needs to be inserted into the article in the pop-up window, proceed to the next step, fill in the display style (mini program card, picture, link, etc.), and the mini program page parameters that the user will enter after clicking. After saving, you can insert it into the article.

After the article is pushed, users only need to click on the mini program link or card you set to jump directly to the mini program. It is very simple and direct. It should be noted that if your mini program link is a text link, WeChat will forcibly add a purple "mini program symbol" before the text link.

3. Optimize keyword search function through mini program data

Although the official has shut down the "custom keywords" function, this does not mean that we cannot do search optimization for mini programs at all. We can make good use of fields such as the mini program name and function introduction, and put keywords related to the mini program into these fields to achieve the purpose of keyword search optimization.

Especially the names of mini programs, many mini programs will put some keywords in the mini program names so that the mini program can be ranked higher in the search results. This is why the names of some mini programs are very long.

However, it should be noted that abusing this feature may result in being "taken care of" by WeChat, which will have an adverse impact on the display of the Mini Program. At the same time, due to the "name uniqueness" principle of the public platform, if you think of a good name, it is best to register it now to avoid it being snatched by others.

4. Direct service area

If hitting keywords through mini-program information is considered "borderline", then the "Service Direct Area" is the search optimization tool officially provided by WeChat.

Simply put, you can set some keywords for the mini program to trigger the service direct area. When users search for the keywords you set in WeChat's "Search", WeChat will display your mini-program in a large area in the search results, and users can directly access the corresponding function by clicking on it.

Currently, this feature is still in the testing phase. If you are lucky enough to get the test qualification, you can now go to the WeChat public platform to configure it.

5. Mini Program Advertising

That’s right, mini programs can also advertise.

As early as last year, WeChat began testing various types of "mini program ads". In addition to the traditional advertising space at the bottom of the article, mini programs can now also insert ads within the article. Official account traffic owners can choose to insert ads into the middle of articles and display ads directly to users.

In addition to official accounts, mini program advertising now also includes Moments advertising , mini program advertising, and mini game advertising . These advertisements in different locations can meet the different needs of mini program advertisers.

Currently, advertising on both WeChat official accounts and mini-programs is charged based on the number of clicks , and mini-program advertising currently only supports image-style ads. If you want to place an advertisement, you can go to the backend of the public platform and find the "Advertiser" option to place the advertisement.

6. Nearby Mini Programs

Remember the "Nearby Mini Programs" feature? Its advantage is: as long as the user is near your store, he can see your store logo on the right side of "Nearby Mini Programs" in the Mini Program list.

Enter the mini program backend and click "Nearby mini programs" on the left to enable this function. After activation, you can set a store for the mini program. As long as the user's current location is within a certain range of any store you set, they can see your mini program.

Although this function also requires you to have certain offline resources to use it, as long as you make good use of it, your mini program can be pushed to more customers. At the same time, even if users do not use your mini program, exposure in the mini program list can allow users to quickly remember your brand .

7. Offline Materials

In addition to online advertising, if your mini program has offline service features, you can also consider producing some offline materials to encourage users to use the mini program.

In the mini program background, click "Settings" on the left and you can find the "Mini Program Code" option. Download the mini program code and put it on ordinary materials for printing. You can then put your mini program at the user's fingertips by posting it in offline stores, making roll-up banners, etc., allowing users to scan the code and use your mini program.

8. Pay with mini apps

Zhixiaochengxu recently discovered that some mini-programs created through the store mini-program function have added a "payment" function. In this type of mini-program, users can enter the purchase amount with one click and complete the payment directly.

For mini programs with consumption characteristics, adding a "payment" function is also a good idea. Simply connect the WeChat payment module to the mini program to quickly add the "payment" function. During the payment process, merchants can also issue membership cards and coupons to users.

Not only that, after completing the payment function in the mini program, WeChat will provide the mini program with the permission to send template messages. The mini program can use this permission to push information to users and attract users to re-enter the mini program.

9. Encourage users to share

Since we are on WeChat, how can we not use the relationship chain advantages of WeChat?

By using the sharing interface of the mini program, we can encourage users to share the mini program with friends or WeChat groups . In this way, we can make better use of the relationship chain between WeChat users and allow more users to use your mini program.

For example, some e-commerce mini-programs use profit-sharing methods such as "group buying" and "group purchasing" to encourage users to share and click, and then convert them into users of the mini-program itself; information and tool mini-programs can encourage users to share with friends through obvious forwarding guides on the page.

In addition to mini-programs, mini -games can also use sharing interfaces to implement ranking, competition and other functions, guide users to forward and attract friends to click. In addition, the characteristics of the game itself can also serve as a guide for forwarding cards, attracting users to enter the game.

It should be noted that WeChat has always been cautious in using the sharing function of mini-programs. It is recommended that you read the relevant official WeChat documents in detail before using the sharing function for promotion , so as to avoid your mini program being banned for "inducing sharing"!

10. Other promotion methods

In addition to the above promotion methods, there are many other ways to guide users to use mini programs. Moreover, these promotion methods do not necessarily have to be used only one at a time. If possible, combining multiple methods will have better results.

Of course, promotion is only one of the means. If you want to make your mini program easier to discover, the most fundamental way is to work hard to improve the functions, experience and other aspects of the mini program. If users are enjoying using the mini program, why worry that no one will use it?

So, what else do you want to say to everyone about the promotion of mini programs? Ask about it in the comments section!

The author of this article @郑智文 compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games