9 major types of titles for soft copywriting!

For a soft text editor and operator, the importance of the title is self-evident.

Now let’s take a look at the various commonly used soft article title types.

01 Serious: Tell the readers the basics

Generally, serious titles are more formal, just like news, which can give people a sense of trust. Such soft article titles can often be seen on news websites.

Serious titles can be in various forms, such as single-line or double-line. They only need to clearly describe the basic elements such as time, place, people, and events. Serious headlines have the characteristics of news headlines and have a certain degree of authority, so they often appear on corporate news websites or industry news columns.

Here are two real estate soft article titles as examples:

• Harvard and Oxford students will visit Country Garden Phoenix City this Saturday
• CITIC Camphor Forest is now open for subscription on May 26

Both of these soft article titles simply point out the basic elements such as time, place, people, and events.

02 Experience sharing: It is better to teach people how to fish than to give them fish

Titles about sharing experiences in daily life are particularly popular with readers, because readers read soft articles with a purposeful attitude and want to gain experience in a certain aspect from the soft articles. Of course, such titles also require high logic from editors, and usually need to give readers a bright result, simple and clear.

Example:

• 11 simple and useful life tips
• How to read quickly, these 10 methods will teach you

This type of title is simple and direct, and can be easily captured by readers.

03 Questions and doubts: Help readers answer their questions and solve their doubts

Question-type titles can be regarded as a combination of knowledge-type titles and rhetorical question-type titles. Questions are raised in the form of questions, but readers can know the content of the soft article from the questions raised. Generally speaking, there are seven formulas for question-type titles, as follows:

Seven formulas for writing question-type soft article titles:

• “What is——————”
• "Why--------"
• "how---------"
• "how----------"
• “————————What are the tips?”
• “————————What are the secrets?”

For example:

• How can a novice driver be safer on the highway?
• How to stop your computer from lagging?

04 Contrast highlight type: tell readers the characteristics of the product

Comparison and highlight titles highlight the advantages of your product by comparing it with similar products, thereby deepening readers' understanding of the product.

Contrast-highlighting titles can also be added as the first release of suspense-type titles, which can further highlight the characteristics of the title and attract consumers' attention. Such soft articles have both contrast and suspense, which are very much in line with the tastes of today's readers.

For example:

• The differences between several mainstream short video apps
• Check out all kinds of hairy crab dishes, foodies, take a look

05 Discussion of viewpoints: Tell readers important viewpoints

A form of title writing that focuses on expressing opinions. Generally, the title will be precise about a person. The person's name will be placed in the title, and the person's personal opinion or view on a certain matter will be added immediately after the name. The common formula for this type of title is as follows:

The title formula for a soft article that discusses an opinion:

• “So-and-so thinks————————”
• “So and so called——————”
• "So-and-so pointed out——————"
• “So and so: ——————————”
• "Senior so-and-so, he thinks————"

For example:

• xxx believes that these are the industries with the most potential in China in the next ten years
• XXX: The most easily overlooked issues when buying a house now are these

06 Statistical impact: colliding with readers’ minds

This type of title is also called a digital impact title. It presents specific data in the title. Generally speaking, numbers have a good visual impact on readers. A huge number can bring shock and curiosity to readers.

For example:

• How did he sell out 100 cars in 10 minutes?
• More than xx% of new Rolls-Royce car buyers worldwide come from China

07 Focus on the “Top Ten” category: More influential than ordinary

The so-called "top ten" titles are to add words like "top ten" into the title, such as "top ten popular tourist cities" and "top ten good books". The main characteristics of such titles are: high dissemination rate, easy to be reprinted, and easy to have a certain influence.

For example:

• Astonishing, the ten miracles of the new era.
• Top 10 Events of 2020

08 Internet buzzwords: easy to catch people's attention

Internet buzzword titles add popular words on the Internet to the title, making it easy for readers to click on it at a glance. For example, the popular one this year: The first cup of milk tea in autumn, has spawned many titles like this:

The first cake of autumn, the first fruit of autumn, the first piece of clothing of autumn, etc.

09 Warning and reminder type: plays a warning and preventive role

As the name suggests, this type of title usually appears in some notices to remind readers of an event. The content under a warning title should start with a statement of an event, using facts to make readers aware of the importance of something, thereby creating a sense of need.

For example:

• Be careful, pay attention to these things when using air conditioning in summer!
• If your body shows these signals, it means you are lacking these nutrients!

Conclusion

In fact, what is more important in soft article title writing is flexibility, adaptability and quick response. In daily writing, you can quickly grasp the key points and main points of the current writing task, and combine them with the general rules of title writing to create.

Many times, the title type is just a reference to improve the basics of writing, but there is no fixed form for creation. After mastering some basic skills, it is more necessary to draw inferences from one instance to another and continue to innovate.