Introduction to Andy Lau: How to understand SEO optimization? What are the contents of website optimization?

We often hear some SEO staff talk about SEO optimization, but what does SEO optimization generally include? For many of us, we may still not understand it very well. In fact, the content of SEO optimization includes website page optimization, website source code optimization, SEO on-site optimization, website structure optimization, SEO off-site optimization, etc. It is simple and clear to talk about, but it may not be the case when we do it.

And if we can persist in doing the above-mentioned SEO optimization content well, our website ranking will undoubtedly be better. The following SEO optimization will specifically explain the content of SEO optimization. I hope you can study and train carefully. These SEO optimization contents will definitely be beneficial to our future website ranking.

1. Keyword selection and effective distribution.

Keywords are the top priority of an SEO optimization plan. The actual time taken must take into account the situation of competitors and the attention paid to the word. If it is a new website, then generally choose to deploy a professional long-tail keyword. As Baidu's weight increases, keywords are gradually expanded.

In an article, keywords must also be careful not to stack keywords. Stacking keywords will be considered as over-optimization. Good SEO articles must meet two needs: the needs of search engine spiders and the needs of users. There are often special requirements for keyword frequency and relative density.

2. In addition to the setting of K (keywords) on the web page, T (title) is also an important part.

In addition to the intriguing title of the article or web page, the biggest attraction that arouses the user's interest must be placed in a conspicuous position. That is, the product details page must have its own characteristics to stimulate the user's in-depth reading, so that users can stay longer and increase the attractiveness and weight of the website. As for description D, it no longer affects SEO rankings at this stage, but it may affect users. Therefore, the description should focus on explaining to users.

3. In addition to TDK settings, the content optimization of website pages also includes paragraphs, anchor links, etc.

The content on the website should not be too long for one paragraph. Anchor links should be distributed and arranged reasonably, and should not be centrally stacked. In the actual web page content deployment, hiring professional SEO article writers in the early stage is a more cost-effective method. Companies can also follow the guidance of these network writers to grasp the methods and techniques of SEO optimization of website page content.