Dai Rao’s personal profile: How to distribute traffic effectively after achieving SEO optimization results on the website?

When traffic comes, it is something that every SEO staff member looks forward to. However, due to the adjustment of the algorithm at that time, when a large amount of traffic comes, it is easy to cause the SEO staff to be at a loss and not know how to distribute the traffic. This often results in a lot of accurate traffic losing desirable value. Based on the experience of formulating website promotion strategies in the past, Xiaohei SEO will discuss the following contents:

1. Collect traffic aggregation page

In theory, at the beginning of website construction, we will plan in advance, several core pages for traffic acquisition, but in actual case diagnosis, we often find that almost few corporate websites will do this task.

Therefore, in order to quickly formulate corresponding countermeasures in the short term and increase the comprehensive traffic of the website, we will find the relatively high traffic aggregation pages in the entire site, and refer to the following indicators:

①High page traffic level

② The page traffic is stable and the release fluctuation is not large

③ Page backlinks, relatively high quality

2. Reasonable traffic distribution

When traffic comes, we use website traffic analysis software to obtain several traffic aggregation pages, and then we need to distribute the traffic. For specific steps, refer to the following content:

① Traffic demand statistics: special keyword traffic share, direct browsing traffic share.

② On high-traffic pages, increase the relevance of traffic requirements, for example: increase related internal links and strongly recommend related articles.

③ Distribute traffic without affecting the user experience, for example: directing traffic to related social media accounts.

④Traffic exchange: select high-traffic pages, link them with pages of the same level in the same industry, recommend each other, and exchange traffic.

3. Maximize traffic economic benefits

Relative to the traffic coming, the high-traffic aggregation page must occupy a lot of resources of the entire site and put in a lot of energy. Therefore, when distributing traffic, we must maximize its economic benefits.

You can try the following types of strategy aids:

①Flexible use of cookies

On the traffic aggregation page, enable cookies appropriately, recommend personalized content according to the preferences and needs of different users, and try to achieve "targeted promotion" to make the traffic valuable.

② Enable intelligent search within the website

With the continuous popularization of AI technology, relatively systematic statistical companies often create existing intelligent on-site keyword search recommendations. This strategy is very common on more mature e-commerce websites.

③ Improve conversion paths

When traffic comes, in order to maximize its economic benefits, we often improve its conversion channels, such as fan conversion. When browsing through a third-party APP, a small banner at the bottom of the homepage will appear.

When the website receives a large amount of traffic, we need to make good use of the traffic and understand traffic distribution so that we can maximize the use of resources. The above content is for reference only.