What time period should I choose to use Twitter to promote mobile games in Japan?

Some time ago, advertisements for BMW, vivo, Coke, etc. suddenly appeared on WeChat, which instantly went viral in the circle of friends. The huge profits brought by hundreds of millions of clicks made various industries take aim at WeChat as an excellent way of publicity. In Japan, Twitter, a social application that rivals WeChat in China, is also a must-use means of publicity and promotion for major companies. This article will investigate the preferences of Twitter users. If you plan to go overseas, it is very necessary to understand it.

Usage rate of active users in each time period

Every user has his or her own usage habits. Take WeChat users for example. Many people like to check WeChat on their way to and from get off work, during lunch break, and before going to bed at night. Similarly, Twitter users also have certain usage patterns. Let's look at the specific data. The following chart is a statistical analysis of the usage rate of Twitter by active users on weekdays and weekends. In terms of similarity, Twitter may be more similar to China's Sina Weibo. Since it is easy to be brushed off, the time to post tweets is very important.

The following trends can be seen from the above figure:

The usage rate gradually increases from 6 a.m. on weekdays, reaches a peak at 7 a.m., and then gradually stabilizes from 8-11 a.m. It reached the outbreak point again at 12 noon, and fell slightly between 1 and 2 pm and remained stable. Then from 3pm to 10pm, there was an overall upward trend. In general, the user habits are similar to those of WeChat users. Early rising, lunch break, and before going to bed after get off work are peak hours, and the best time to tweet is between 9 and 10 p.m. (please note that Japan is one hour ahead of China). In order to avoid the message being deleted, it is recommended to send the same content again after 12 noon and then around 9 pm.