Five things you should pay attention to when getting App Store editorial recommendations

Appstore is a must-go place for IOS system users to download software applications, and the editor's recommendation column in the application section is also a place frequented by many users, where they can find the most popular and fun products or games. A recent survey by a data company showed that after 12 paid games were recommended by Appstore editors during promotional price cuts, their revenue increased by 437% and their global downloads increased by 1,000%.

Obviously, this "Editor's Recommendation" has become an important springboard for many apps to become famous overnight. Basically, as long as the product is recommended in this position, it will be popular for a while. Many developers hope that their products can be recommended as soon as possible, so how can they make their products successfully take the lead?

1. The quality of the product itself must be superior:

If your product does not have enough novel ideas, then you should focus on the graphics and details. High quality means nothing more than two extremes: epic graphics, just like playing a PC game from a major manufacturer, will definitely attract the attention of players. Or “it’s really fun”, weird games like Pixel Bird may also make a comeback. But no matter which situation it is, the developer must have enough sincerity and the quality of the game. If even the product UI is complained by players, then this work will basically not be on the list.

2. The product is already well-known in a small range:

If the application or game you develop is only recognized by your own project team, that is not enough. At least you need to be recognized within a certain range. An application developed by a netizen named baei1024f has been recommended by Apple many times. After observation, he found that the applications on the list are much more likely to be recommended than those that are unknown. Therefore, limited free ranking or promotion can increase the chance of being recommended, and cooperation with the media can also increase product popularity.

3. Public relations must be done well:

After all, the editor's recommendation position is selected by the staff. It is different from the list that is determined by data. In addition to subjective factors, many observable factors may also become the key to whether or not a list is made. For example, whether you can submit all the materials you have prepared at one time, whether it can pass the review in one go, and even when the Appstore editor tells you that your product is going to be a recommended app, you must actively cooperate. Maybe this time can make your product reborn. Sometimes, an employee who is good at communication and works rigorously may determine the fate of the entire company.

4. Find a good time:

The Appstore’s editorial recommendations are updated every Thursday, so it is best for manufacturers to launch their apps before this time. One day later, this app will be included in the recommendation range for next week, and it will be the product farthest away from Thursday. No one is willing to give up this priceless trend, so many people will find that many manufacturers’ applications are launched every Thursday.

5. Prioritize overseas listings:

In Apple's view, jailbroken versions are not allowed. If a jailbroken version is found and still posted on the App Store, the chances of getting a recommendation will be reduced. In China, it is not easy for developers to not make jailbreak versions at all because several jailbreak markets are too powerful. After all, it is an American company, and Apple will give priority to recommending games that have been successful in the American market. If a game has been successfully released in the American market, it will be easier to get recommended in the Asia-Pacific and Chinese regions.

Apple's Editors' Choice slots are very limited, but they are extremely valuable. Once you are lucky enough to be selected by the editor and appear in this area, it will be of great help to the success of your game or application. Compared to the terrifying promotion budget, editorial recommendation placement is much cheaper, but its chances of success are just as great as marketing. Developers should calm down and focus on this kind of free and priceless resources.