Mobile product operation: 9 factors affecting ASO optimization

An app with a good ranking in search engines can promote the popularity of the app and increase the number of downloads. In addition, a mobile app can also use ASO optimization methods to get a good ranking in the App Store, and use ASO optimization tools as an aid.

An app with a good ranking in search engines can promote the popularity of the app and increase the number of downloads. In addition, a mobile app can also use ASO optimization methods to get a good ranking in the App Store, and use ASO optimization tools as an aid.

Users can find a variety of mobile apps through various app stores, as well as Google and other search engines. There are two aspects to SEO optimization for mobile apps and app stores: keywords and links. There are three basic concepts in SEO: getting more crawlers, optimizing content, and increasing credibility through links and social media. The only difference with mobile app SEO is that instead of optimizing the app itself, it’s on the app’s homepage.

Similar to mobile apps, search engines cannot understand what the audio or video files are. However, the relevant content of the video file can be retrieved and used by search engines to understand the possible related content of the video. Search engines can’t crawl a mobile app to understand what it does, which one is better or why you should download it. Typically, an app will have two pages optimized: the App Store page and the app owner’s website page.

1. Application name

The impact of the app name on the app ranking is just like the impact of the "Title" tag on the website. Without a doubt, this is one of the factors that has the greatest impact on app rankings. However, the application name is not as easy to modify as the website title tag. In many cases, the name has been determined long ago and is difficult to modify. But if it is possible to modify it, you need to consider the most common keywords that users use to search for such apps in the app store. For example, if your app is a Chinese chess game, and your app name is "Chu-Han Contention", then it will be difficult for your app to rank high when users search for "chess".

2. Apply keywords or tags

The keywords or tags you fill in when uploading an application are just like the "keywords" tags you fill in when making a web page. Although the "keywords" tag has no effect on SEO now, it is undeniable that it was once very important. The development of App Store ranking rules is obviously not mature enough to ignore keywords, so you must think about the keywords you want to set for your application.

Regarding the writing skills of keywords and tags, we certainly do not encourage you to pile up keywords when submitting to the app market. Just write the appropriate keywords into the tags. Of course, it is best to write the target keyword as the first one. For the selection of application keywords, just like the selection of target keywords in SEO, keyword analysis is important.

3. Application Description

The description of the app is the most important part of ASO. Some app markets also require developers to write a brief description and a detailed description separately. The brief description is displayed in the application list, and the detailed description is one of the main contents of the application details page.

Many shopping malls also need to distinguish between brief descriptions and detailed descriptions. The brief description is often displayed on the application list page, while the detailed description is the key introduction of the application. The description of the APP is also extremely important for the promotion of the application, because when users see your application on the search results list page, it is the introduction of the application that attracts them to click to enter the details page. And this factor will be directly related to the click-through rate of your app's search results, and the click-through rate of search results is likely to affect your app's ranking in the search results.

4. Apply Icon

Icon is to an application like appearance is to a person. If you want others to have a good first impression of your app, you must first start by designing a beautiful icon. And the beautiful Icon may bring you other unexpected benefits.

5. Application screenshots and videos

There is no doubt that the screenshots and videos in the app details page do affect the app's performance in the rankings, which was confirmed by a friend who works in a large third-party app market. The app market also needs to consider user experience. If your app doesn’t even have a picture, will users download it? Think about your own experience of searching for apps in the App Store.

When developers upload applications to the app market, they generally need to upload screenshots, and some app markets also allow uploading videos. The correct approach is to ensure that the size of the uploaded screenshots complies with the market requirements, while ensuring the clarity of the screenshots. Screenshots uploaded to one market must not have watermarks from other markets. If you can upload a video, be sure to upload it, so that your app will have a great advantage in search results. If you don't care about this factor, you can take a look at the apps that are ranked lowest in the search results. Often these apps don't have clear screenshots, and the screenshots are even of different sizes.

6. User Reviews

This seems to be undisputed, and many App Stores offer the option of ranking by user reviews, although most of the reviews are now occupied by water armies, so talking about user reviews in China is always a bit awkward...

7. App installation volume

This is the factor used in the most popular method of chart manipulation last year, which was to make the application rank high in terms of downloads, and then use the chart effect to bring in a large number of downloads. Although Apple has now conducted strict scrutiny on ranking manipulation, it is certain that the number of app installations is still a very important factor in ASO.

8. Number of active users, proportion of active users and short-term user retention

As the app ranking algorithms of major app markets improve, the ultimate goal will be to "get the best ranking for the app with the best user experience." Therefore, for any application developer, the most important thing is to maintain product quality, increase the number of active users, the proportion of active users and short-term user retention.

9. Social sharing data

There is no need to explain how powerful social networks are. In the face of the upcoming era of online society, there is no doubt that the ranking algorithm of the APP Store will inevitably include the influence of social media sharing data.

The algorithm for searching in the app market is very simple compared to traditional search engines. You can get a good ranking in the app market with some simple techniques. However, the quality of the application is the core competitiveness. Even if a junk application is ranked first in the rankings through some optimization methods, it will only end up being uninstalled by users after downloading.