How to place Guangdiantong ads directly to apps?

After the user clicks on the ad, he or she will "directly reach" the landing page specified by the ad in the advertiser's "app", which is called direct app access.

Specifically, direct-to-app advertising allows you to specify a landing page within your app when placing an ad. After a user clicks on an ad displayed on third-party traffic , the system makes a judgment based on the current ad and the user's situation. If the conditions are met, your app will be called up and the page you specified will be opened within the app (ads that are not directly linked to the app can only open the homepage of the app at most).

What are the advantages of direct-to-app ads compared to regular ads?

It can improve user experience and increase advertising conversion effects.

Improve user experience. The mobile screen is relatively small, and the App is more suitable for users to browse than the web page and can realize more functions. Calling out the APP corresponding to the advertisement can enhance the user's browsing and operating experience.

Improve conversion results. For advertisers who focus on conversion, such as e-commerce , you can include the products you want to promote in the advertising materials. After users see the ad and become interested and click on it, they will directly open the page corresponding to the product in the App, shortening the conversion path and improving the conversion effect.

How to deliver?

First, you need to confirm that your app can support external link calls. If it is not supported, you need to enable the App to support external link calls first, otherwise the App cannot be opened.

Currently, only some ad formats are supported for promoting Android apps on mobile platforms. Other promotional products and advertising specifications will be supported in the future.

When placing an ad, select "Android App" for the product to be promoted and "Mobile Platform" for the placement platform. In the interface for uploading ad creatives, check the radio button that supports direct access to the app. In the direct page address bar, fill in the landing page address in the App corresponding to the ad.

How to fill in the direct page address?

Different from the general landing page address, the direct page address needs to be filled in according to the format written in the schema, and the URI is related to the promoted app and operating system. Such as: example:// showProduct ?Id=330885

In the Android system, Guangdiantong will call the application with the following sample code:

Intent intent = new Intent();

intent.setAction(Intent.ACTION_VIEW);

intent.setData(Uri.parse("example://showProduct?Id=330885");

context.startActivity(intent);

Please consult with your technical staff to understand the schema format of the app you are promoting and conduct tests to ensure that the direct page address can be correctly opened by the app you are promoting.

What happens when a user clicks on a direct-to-app ad?

For "Android App" promotion products, when a user clicks on the ad, if the user has the corresponding App installed, the App will be opened directly and jumped to the specified landing page instead of the App homepage. If the user has not installed the App, the user will be prompted to download and install the App. After the installation is complete, open the App and the user will be redirected to the specified landing page.