How I became number one on the App Store

Happiness comes too suddenly?

Others say that our happiness came too suddenly. Snail Sleep successfully topped the iPhone and iPad health and fitness list and is in the top 50 of the overall list! Stop joking. Everyone is so busy. How can happiness suddenly come to you? In fact, only we ourselves know the mental journey and hardships behind starting a business . At the same time, many friends have sent us messages asking how we did it and how we went from 0 to 1? The experience of success is meant to be shared with everyone. After all, it’s really great when everyone reaches the top!

Essential Elements

First of all, from the perspective of product conception and user entry point, it must be a popular product, which means it must have a broad audience. The name you choose must let users know what the product is used for at a glance. Don’t think of giving it a name that is irrelevant. Take the name and function of Snail Sleep for example. The clear name allows users to know at a glance that this is an APP related to sleep, and the dream talking in it is a big hot spot that can arouse the curiosity of most people and easily attract the attention of young people, because everyone is very curious about what happened during their sleep and wants to explore what they said unconsciously. In addition, due to the pressure from study, work, life, and emotions in today's society, the sleep quality of most people is declining. Although they sleep every day, they have no channels to understand how they sleep. Did you sleep well? This is another pain point for the public. At the same time, the product side must continue to improve to increase user stickiness and generate more interactions with users. Users must not feel that you are just a lifeless tool .

Secondly, your APP must have a good appearance, that is, high appearance. Who would want to use it if the interface is rough? At the same time, it must be equipped with a high-end LOGO! After all, what matters in today’s society is appearance, just like the saying goes: only good-looking people are youthful! (Translation means: People will only go after you if you are good-looking)

Again, please leave some complaints about your products. After all, today’s enthusiastic users still like to complain and help you improve your products. This way, you can not only acquire some seed users , but also ask users to help improve your products, establish a communication channel with users, and form community interaction! The product is made too perfect all of a sudden, and users just use it and play with it by themselves, thinking there are no problems. How can they interact with you? (PS: Many users’ WeChat Moments and Weibo posts have become their most commented Weibo posts ever because they mentioned their experience using our products)

How to operate APP well

Speaking of optimization, it is not something that can produce results overnight. Snail Sleep's ASO optimization has gone through four stages. From not knowing where to start at the beginning to being proficient in it later, it is a gradual learning process. As a product manager , you also have to be in charge of operations (Boss, there should be applause (jia) (xin) when you see this!) In the beginning, when the number of users is not increasing and the ranking is at the bottom, it is a painful stage. You need to learn to take time out of your busy schedule to learn and listen to other people's successful experiences. I recommend that you listen to the product and operation courses of Bird Brother Academy and Mantou Business School. It is really beneficial to listen to the successful experience sharing of those big names. This is the shortcut! At the same time, I also made appointments with several experts in "ZaiXing" to impart their experiences face-to-face and step-by-step. What I got from them was very valuable experience sharing and follow-up guidance that cannot be found on the Internet. (Don’t worry about spending that little money. After all, a shrimp costs 60 now! Money = knowledge. This is just an equal exchange!)

Let’s talk about some simple optimization processes for APP operations for friends who are just starting out!

1. Keywords:

First of all, you must learn to use titles. The words in the title have the highest weight, followed by keywords, and finally introductions and comments. Do not add words that appear in the title again in the keywords, because this will not increase the weight.

In addition, you must learn how to use the word segmentation tool. Only by mastering the use of the word segmentation tool can you make better use of the few keyword resources provided by Apple. For example, four words can be split into three words, which can greatly increase the coverage of keywords!

2. Third-party tools:

Don't use only one third-party tool to observe your product and competitors. Be sure to use multiple tools together to draw better conclusions. We recommend ASO 100, ASOU, and App Radar. You can get your keyword coverage and real-time ranking from ASO100. Check the popularity of products and keyword screening in ASOU. Use App Radar to check the search index and compare the ranking with competitors to understand the gap with competitors more accurately.

3. Let the data speak: No matter which SDK you use to obtain the installation and retention of the APP, you must learn to analyze this data. The weekly operational data needs to be compared and analyzed to calculate your own growth, and predict and execute the growth in the next stage. Only by setting goals can you better execute. Learn to use data to drive your operations!

4. Read promotional information : In addition to exploring on your own, a faster way is to read other people’s useful articles online. It is also very necessary. I often go to some ASO optimization APP operation type websites such as Bird Brother’s Notes to organize methods from the useful information of predecessors.

The above experiences are just some of my superficial experiences in operations. I welcome everyone to discuss and exchange ideas. A few words at the end: a well-made product is the foundation. After several months of APP promotion , it seems that they are all those keywords, hot spots, social marketing , hot products, ASO optimization, and ranking manipulation ... In fact, there is no need to manipulate the rankings or optimize. As long as you work hard to improve the product, the product will naturally be detonated at the right time. To sum it up in one sentence, work hard to be the best you can be, and an angel will come.

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This article was compiled and published by (APP Top Promotion) by @鸟哥笔记. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!