7 skills you need to acquire as an app operator

As a type of Internet operation , App operation cannot be done without a few decent skills.

As the saying goes, it’s always good to have many skills. As a type of Internet operation, App operation cannot be done without a few decent skills. Today, I want to talk about a topic: What skills do you need to get as an app operator?

1. Product Operation

Many app operation job recruitment requirements include requirements for product operations. In a broad sense, product operation includes all contents mentioned below, such as content operation, event operation, user operation , etc. In order to distinguish it from the following content, the product operation here is mainly aimed at the app product itself, such as the management and follow-up of product project requirements, bugs, etc., and finding appropriate solutions to product problems.

As an app operator, especially an advanced app operator, you need to have a certain level of product coordination ability and the ability to solve various product problems.

2. Xiao Content Operation

Content construction is one of the issues that cannot be avoided in any product operation. App operation is no exception, such as how to design the official website framework of the app, how to fill the corresponding content after the framework is designed; how to produce app application content (PGC or UGC or OGC), how to develop the content, and how to ensure the cycle, quality, and presentation form of UGC.

3. Understand user operations

User operation requires app operation to know how to maintain users, including understanding user needs, discovering problems that users encounter when using the app, analyzing the causes of the problems, and how to solve problems for users to increase the activity of app users. In the Internet era where user experience is extremely emphasized, user operation skills are one of the basic requirements for app operations for many companies.

4. Activity Operation

A successful event can bring unexpected marketing effects to an app. Nowadays, when we open an app software at random, we can see events everywhere. This also shows that as an app operator, it is a skill that you need to master to plan events yourself. However, some companies with clear division of labor will also have a dedicated event operations staff or even an event operations department. But for most companies, app operations and event operations are not separated.

The activity operation responsibilities require app operations to plan online and offline promotional activities for different purposes (app acquisition, activation, retention, etc.) according to user needs, and ensure the complete implementation of the activity plan to the implementation of the activity.

During the entire event operation process, app operations not only need to communicate well with products, design, and development, but also need to have certain prize procurement (taking the app event development tool event box as an example, you need to understand which activity form the traffic packages, coupons, membership cards, phone bills, physical prizes, etc. match respectively) and the ability to select event tools (which event tool is most suitable for the current event).

5. Channel Operation

Some people may say that the aspects mentioned above can all be counted as channel operations. Yes, but channel operation is not limited to the methods and means of app operation mentioned above. If we really want to give a definition of channel operation, then the free and paid means that can bring new users to app products (such as app market , Guangdiantong , Fanstong , PR articles, online alliances , etc.) are all within the scope of channel operation. App operations require segmentation of users in each channel in order to develop more precise promotion plans.

6. SEM through apps

SEM, or "search engine marketing," is one of the online promotion methods that aims to make app products or their websites visible on search engines and bring traffic to the promoted websites or products. SEM includes SEO, PPC and paid login (the latter is relatively rare) which are very familiar to webmasters.

1. SEO optimization

The vast majority of app products have their own official website. In addition to displaying information to users, the official website has another major function: improving search engine rankings through optimization, obtaining free traffic, and bringing more accurate users to the product.

As an app operator and webmaster of an app product, you need to know some website SEO knowledge to a certain extent, and SEO involves a lot of content, such as website structure adjustment, content construction, off-site promotion, brand building, etc.

2. PPC Marketing

PPC is the abbreviation of Pay Per Click, which means pay per click. Common PPC advertisements include Baidu bidding ranking , 360 bidding ranking, etc. For example, if you purchase a PPC ad for your app product on a portal search engine, when your ad is clicked, corresponding advertising fees will be generated.

As shown in the figure below, when we search for "app activity operation tools" in Baidu, the color-coded ones at the top with the word "advertisement" below are PPC ads. As long as someone clicks on them, the corresponding advertiser will have to pay a certain advertising fee.

Whether it is SEO or PPC, both are a way to promote app brand awareness and download volume. The only difference is that SEO focuses on the optimization technology of app operation (such as keyword optimization, internal website optimization, etc.), while PPC emphasizes advertising strategy and advertising positioning. Of course, the latter will also involve the issue of keyword placement.

7. Ming ASO Optimization

ASO is an app promotion method that APP operators are more familiar with, and it has a lot in common with SEO. A commonly accepted view is that ASO is a search engine optimization method for mobile terminals (app application markets, etc.), while SEO is a search engine optimization method for PC terminals.

The factors that affect the SEO optimization ranking of an App website are mainly divided into on-site optimization and off-site optimization. The ASO ranking of an app is related to many factors, including app keywords, app title, app description, app downloads, app usage frequency, app user activity, app reviews, etc. Of course, when doing ASO optimization for APP applications, app operators should not only know the factors that affect ASO rankings, but also learn about ASO cheating methods. (You know this.)

It is the basic norm for one person to perform multiple duties in new media operations /Internet operations. As an excellent app operator, it is great to acquire a few more skills, not only for promotion, salary increase, and marrying a beautiful, rich woman to reach the peak of life, but also for an attitude and responsibility of product operation.

Mobile application product promotion service: APP promotion service Qinggua Media information flow

The author of this article @Waiting for Bajie Compiled and published by (APP Top Promotion), please indicate the author information and source when reprinting!