8 tips to teach you how to leverage the college entrance examination marketing opportunity. Are you ready?

The college entrance examination is here again. Faced with this most widely covered social hot spot, are you ready to leverage its marketing momentum? This article teaches you how to take advantage of the college entrance examination to do good marketing.

Speaking of which, it’s time for the college entrance examination again.

On June 3, a topic about "college students are not allowed to take leave during the college entrance examination" quickly became popular and is currently ranked 7th on Weibo's real-time hot search list.

The college students expressed their innocence.

Recalling the college entrance examination, are you like this?

The college entrance examination is indeed a watershed in China.

The beauty of university is dreamed of by countless people.

The college entrance examination is not easy, but the dream is not far away.

Cheer for the students.

The copywriters, planners, and new media operators who are already working are all cheered up!

Let’s talk about how to leverage the college entrance examination for marketing:

1. Mock Exam Questions
2. Generate creative admission ticket
3. College Entrance Examination Q&A Interactive
4. Every exam will be passed with a good score
5. Love helps college entrance examination
6. Catharsis and decompression detonated offline
7. H5 Creative Marketing for College Entrance Examination
8. Poster copywriting cleverly leverages momentum

1. Simulation test questions

Questions can be set in the same way as college entrance examination papers, and can be related to one's own industry, with a light-hearted and humorous style, and one's own products and functions can be implanted to resonate with target users and convey brand information.

Case reference: "Hui Xiaoer WeChat Official Account Article" (Time: June 3, 2016)

Case reference: "UC Browser App startup page" (during the 2015 college entrance examination)

Case reference: "Huawei Honor "There is a kind of youth called the college entrance examination, and there is a kind of mobile phone called ()?"" (during the college entrance examination in 2015)

2. Generate a creative admission ticket

Show off your marriage certificate on Valentine's Day, show off your childhood photos on Children's Day... You can develop a viral game through an H5. It can also be fun to make a "creative admission ticket" for the college entrance examination to reminisce. But please be reminded not to use it through illegal channels.

But please note that the "marriage certificate" shown above is real enough. Remember that "drone pilot certificate"? Many people mistakenly believe it to be true, but you can directly modify your name by scanning the QR code above.

Case reference: "Tuzhan College Entrance Examination Admission Ticket Generator" (June 2016)

Case reference: "Civil Unmanned Aircraft System Pilot Certificate" (March 2016)

Case reference: "Other admission ticket reference"

3. College Entrance Examination Question and Answer Interaction

Start topics related to the college entrance examination on corporate Weibo and WeChat, such as: "What is your deepest impression of the college entrance examination?" "What did you do after the college entrance examination that year?" "What should I eat during the college entrance examination?" "There is always one memory of those years that makes you cry"...

Topics should preferably be related to your industry. For example, if you sell walnuts, then the topic could be about how to nourish the brain. If you work in the hotel industry, then talk about how to rest.

Case reference: "What impressed you most about the college entrance examination?"

Case reference: "Coca-Cola" (June 2016)

4. You will get a good score in every exam

Especially when it comes to exams, in addition to strength, many people believe in some kind of spiritual support. For example, many people like to wear Nike to take exams. This can be regarded as a psychological suggestion, or it can give themselves some confidence, after all, they are very nervous.

Case reference: "QQ Wallet: Eight tricks to pass the college entrance examination, full of humor and fun" (June 2015)

5. Love helps college entrance examination

During the college entrance examination, you are not allowed to honk your horn near the examination site, and various news related to the candidates are heard everywhere, such as "Police escort late candidates", "Taxi driver runs a red light and returns admission tickets", etc.

Full of positive energy, enterprises can also be related to charity and love. For example, the company can make travel tools, and there can be love buses and love cars for candidates. If your company is in the hotel business, it can also be used as a break for students. You can make an appointment and register in advance on WeChat.

Case reference: "Didi Chuxing, helping students with their exams with love" (June 2016)

Case reference: "Shenzhou Special Car "Love to Send Students to Exams" Charity Tour" (June 2015)

Case reference: "Chevrolet College Entrance Examination Special Car"

Case reference: "Coca-Cola gives away free drinks to help students pass the college entrance examination and win the future"

6. Release stress and decompression offline

The college entrance examination is extremely stressful, so we can think about it from the opposite direction, how to reduce stress, such as stress-relieving tools, stress-relieving meals, stress-relieving dolls, and shouting to win XX. These can all be related to the college entrance examination. Most of them are offline activities, which are triggered by events to form hot topics and draw attention to corporate brands.

Case reference: "37 Games "Stress Relief Doll" (June 2015)

7. H5 Creative Marketing for College Entrance Examination

In terms of leveraging the college entrance examination, using picture posters, topic interactions, and offline activities are all good ways to leverage the momentum. In addition, combining H5 mini-games can directly spread the college entrance examination test questions in an interesting way. For example, you can rate them, such as college entrance examination masters, college entrance examination champions, college entrance examination experts, college entrance examination novices... There is no need to teach you how to embed brand information in the answers, but you have to be clever. Finally, the test results should stimulate users to share and convert, that is, they can download your App, or receive coupons and buy products.

In addition to test questions, you can also participate in college entrance examination crowdfunding, college entrance examination cheering, etc.

Case reference: "Tencent Wealth Management "Travel back to the college entrance examination and test which university you will be admitted to" H5"

8. Poster copywriting cleverly leverages the situation

During the college entrance examination period, in addition to using the above methods, companies can also take advantage of the situation by making a poster or writing a warm, inspirational, or humorous copy.

Case reference: "Coca-Cola"

Case reference: "Sashimi Talk" (June 2016)

The annual college entrance examination is an important summary of the exam-oriented education. After this sprint, a new chapter in life will come.

When we do brand marketing, we should take advantage of this important moment and remember two key points:

The tone is positive and energetic: it can be inspirational and a blessing. The content of the event and the poster copy should be positive and energetic, with the main tone being "you will pass every exam", "success lies in surpassing yourself", "move forward together" and so on.

The memory element can be strengthened: If your users are not prospective college students or high school students who are taking the college entrance examination, then use the method of memory, add elements such as test questions, test papers, admission tickets, etc. into the communication, or initiate some memory topics.