How to make a popular short video on Tik Tok? How to shoot high-quality Tik Tok short videos?

The fastest way to increase followers on Douyin is to watch popular videos. It is not a problem to gain tens or even millions of followers overnight. So how are the popular videos on Tik Tok shot?

Here, it is divided into 4 parts:

Decide on the theme, write the script, shoot the video, and then edit it

1. Determine the topic

Whether you are making a short video or writing an article, you must first determine a topic. After determining the theme, we will have a clear goal when we start working on it, which can motivate us to complete the task faster and more directly.

There are many newcomers who have just started to create their own media by just taking pictures and posting them casually without any clear theme. This kind of content is empty and meaningless and the platform will not recommend it.

1. User experience as the goal

One of our goals in making short videos is to provide users with a good viewing experience and practical value. Therefore, when choosing a topic, we must think about what our short video can bring to users.

For example, when making digital short videos, there are two directions to refer to:

(1) Novel content. Digital products are highly time-sensitive, and newer products are more likely to attract users' attention. These new products come with their own traffic and can provide reference for users who need to update their digital products.

(2) Develop towards simplification. We know that some mobile phones have many hidden functions. For example, Huawei P20 adopts a notch screen design. You can hide the notch by clicking "Settings - Display - Display Area Control - Hide Display Area" in sequence. Such content is very practical and can bring practical value to users.

2. Choose fresh and creative topics

We see some big IPs that are doing well on the platform, such as Papi Jiang, Yitiao, Ergeng, etc. Their success all has one thing in common, that is, both the content and the form are very novel and creative. Therefore, when planning topics, we must pay attention to those fresh and creative topics.

However, for emerging teams that need to accumulate fans, creativity is important, but it also involves great risks. Therefore, we should focus on steady and cautious progress and supplement it with novel and creative ideas, so as to reduce the loss of time cost and trial and error cost.

It is easy to take steady steps, for example, you can find some popular pictures and texts to remake, or collect some creative ideas for association. For example, one trick is to make your own shoe-finding tool by using a toothbrush and a discarded toothbrush to brush your white shoes.

Based on this idea, we can extend it by combining it with the pain points in life, such as homemade washing machines, homemade fruit machines, etc.

3. Choose a topic that is highly interactive

Many short video producers have a misunderstanding that if they make a good video, there will be viewers to watch it. In fact, the focus of short videos is not on their shortness or the video itself, but on the audience. Only with audiences can there be playback volume and monetization is possible. Therefore, when planning short videos, you must structure them around the audience and choose topics that are highly interactive.

For example, how to make ordinary jeans look like a trendy brand, how to exercise most effectively without any equipment, how to turn instant noodles into a luxurious meal, etc. In addition, inserting some jokes or deliberately making mistakes in short videos can also attract people's complaints. Especially the camera bloopers. Although they are a very low-level mistake in the traditional video industry, they can easily become a hot topic of complaints when used in short videos.

2. Write copy and script

In film, advertising and video production, scripts are well-known tools: they have a long history, seemingly as long as the history of film and animation, and have existed since the beginning of film and television works.

Generally speaking, film and television scripts are mainly divided into shooting outlines, storyboard scripts and literary scripts. Film and television scripts can also be generally defined as: an important means to obtain the best picture format and complete video shooting as quickly as possible.

If you are shooting a short video, it doesn’t have to be so troublesome. You can write down the lines you are going to say and the close-up shots in advance to speed up the shooting efficiency and avoid problems such as forgetting lines and omissions. If you have good language expression skills and are familiar with the topic of this video, you can start shooting directly without copywriting.

The script mainly includes the following four aspects:

1. Shot size

The main shot types include: long shot, panoramic shot, medium shot, close shot and close-up.

When we write the script, we have to clearly state which part will be shot with which angle of shot.

Take photographing people as an example:

Vision:

It is to capture the entire person and environment in the picture, which is often used to show the time, environment, scale and atmosphere of an event.

For example, some war scenes. The panorama of the Tik Tok short video script template is a little closer than the long shot, showing the entire body of the character in the picture. It is used to show the whole body movement of the character, or the relationship between the characters. ?

Mid-ground:

It means shooting the part from the character's knees to the top of the head, which not only allows the audience to see the character's expression, but also helps to show the character's body movements.

Close view:

That is, shooting the part above the person's chest to the head is very helpful in showing the expressions and demeanor of the person's face or other parts. Even our subtle movements.

close up:

It is to shoot details such as the person's eyes, nose, mouth, fingers, toes, etc., which is suitable for expressing details that need to be highlighted.

2. Content

Content is to present what you want to express through various scenarios. Specifically, it means splitting the script and dividing the content into each shot.

3. Lines

The lines are prepared for camera expression and serve to add the finishing touch. At this point, I want to tell you that for a 60-second short video, the text should not exceed 180 words, otherwise it will be very tiring to listen to.

4. Duration

Duration refers to the length of a single shot. Marking it clearly in advance will help us find the key points when editing and increase editing efficiency.

3. Video shooting

The simplest tools for shooting videos are a mobile phone and a tripod. If you want a better video effect, you can use a SLR camera. If you are just starting out, you don’t need to invest so much. When shooting with a mobile phone, you should choose high-definition mode, usually 1080P. There will be shaking when holding it, so you will need to use a tripod to stabilize the lens for a better viewing experience.

Video shooting mainly includes the following points:

1. Stability

The biggest problem with shooting with a mobile phone is stability. Due to its large size and weight, cameras are usually used with a support point, such as shoulder-mounted, tripod, etc. However, mobile phone photography is usually handheld, so stability is difficult to achieve. When using a mobile phone to take pictures, you must make sure your hands are steady. You can place your hands on a stable object to increase stability.

When not using the handheld method, you can increase stability by using auxiliary equipment such as a mobile phone tripod.

2. Horizontal and vertical shooting

Before we start shooting with our mobile phone, we need to consider whether to shoot horizontally or vertically. Horizontal shooting can accommodate more people and wider scenery in the lens, while vertical shooting can show more complete characters and higher background. Therefore, when using a mobile phone to shoot videos, you must fully consider the needs and abilities of the host and choose whether to shoot horizontally or vertically.

However, we have noticed when watching Tik Tok that most of the videos are in vertical format, which is more convenient to watch.

3. Clarity

A common problem with video recorded with a mobile phone is blurriness, which is usually caused by a focus error. A video, regardless of its content, must at least be clear enough for users to see clearly.

To shoot a video with higher clarity, you need to pay attention to two functions of the mobile phone shooting: focus and image quality.

1) First of all, the default focus mode of most mobile phones is auto focus, which can help users find the focus of the shooting as quickly as possible when shooting static objects.

However, when shooting dynamic objects, the autofocus will cause changes in focus due to the movement of the object, resulting in blurred video. Most of the Tik Tok videos we shoot are dynamic, so try not to use the autofocus function when shooting.

2) The second is the image quality function. In order to save memory space during the initial settings of the mobile phone, the videos shot are usually not stored at the highest image quality standard of the mobile phone, which may cause image quality defects when uploading and modifying them later.

Therefore, video creators need to modify the settings of their mobile phones and try to shoot videos with the highest image quality.

In order to ensure high-quality image quality, we can set the camera resolution of the mobile phone before shooting. Of course, now mobile phones basically default to HD 1080p, and 1080p is sufficient.

So where is the resolution set?

Normally: Go to Settings > Camera > Video > 4k/30fps. The lower the resolution, the higher the resolution. Select the highest resolution on your phone. ?

4. Lighting

Generally, three points of lighting are used in shooting: main light, auxiliary light, and contour light. The main light outlines the three-dimensional sense of the person being photographed, but the shadow part may be very dark; the auxiliary light supplements some bottom light to make the shadow part slightly brighter, so that people can see some details clearly; finally, use the contour light and background to make a distinction to make the subject more prominent.

4. Video Editing

After the video is shot, it needs to be edited. The most common editing task is to cut out useless parts and splice different clips into a complete video.

1. Love editing

Aijianji is a video editing software designed according to the usage habits of Chinese users. It does not require much post-production expertise, and you can edit and produce videos according to your own ideas.

In addition to requiring less professional knowledge than traditional video software, iJianji's functions are also very comprehensive, including text effects, subtitles, filters, transition effects, etc. Moreover, Aijianji has relatively low requirements for hardware configuration. Ordinary computers can handle this editing software, and it can also be used on mobile phones and tablets.

2. Xiaoying

Xiaoying is a video editing software for smartphones, suitable for video creators who often use mobile phones or have low computer skills.

Xiaoying's functions include editing video length, filters, mixing multiple videos, etc. It is relatively comprehensive and sufficient for editing Tik Tok videos.

3. Cutting

The official software of Tik Tok has many special effects and is suitable for novices to operate.

5. Add subtitles

When making videos on your mobile phone, you can add them directly using the APP. If you use a computer, you can use Arctime, which is a professional cross-platform subtitle software. It is powerful, simple and efficient. It can quickly create and edit timelines and perform text editing.

After the above steps, a complete video is produced. In fact, the operation is not difficult. What is difficult is the creativity and ideas.