Zhihu promotion operation skills practical strategy

As one of the mainstream new media platforms, Zhihu has attracted more and more attention. The biggest difference between it and WeChat public accounts is that "even if you have 0 fans, you can still create a hit"...

I started running Zhihu on April 1st. I run two accounts. The main account has over 5,000 followers, and the secondary account has over 800 followers. The highest record is that one Q&A attracted 162 people.

Through this article, I clarify the following issues

1. Why do you want to operate Zhihu?

2. How to activate an account?

3. How to prevent account blocking?

4. How to find the right questions?

For a newbie on Zhihu, it is not difficult to understand the above questions, but it requires reading a lot of information.

01Why do you want to operate Zhihu?

Let's first look at a set of data: Zhihu has more than 100 million registered users, 26 million daily active users, an average daily visit time of 1 hour per person, and 18 billion monthly views.

Zhihu is a question-and-answer platform. If users search for questions, the results are very, very accurate. So this platform has a large amount of traffic first and accurate users second. By operating Zhihu, you can expand your brand influence and attract targeted fans.

02How to activate an account?

The first step is to register, set your nickname, avatar, self-introduction, and other settings of your personal homepage, and follow a principle so that others can click on your homepage to know what you do and what you are good at.

Do these things within these 15 days: post ideas, publish articles, simply answer questions, pay more attention, comment more, interact more, and never advertise.

Zhihu has a salt value that represents the weight of an account. The higher the salt value, the higher the account value, the higher the corresponding account level, and the more rights and interests you enjoy.

During these 15 days, I mainly focused on learning the writing methods and characteristics of highly praised Q&A, paying attention to more observation and summary, and at the same time paying attention to big accounts in related fields in order to learn.

03How to prevent account blocking?

Some accounts were blocked just as they were starting to operate. It can be said that they "died before achieving their goal". There must be a reason for this.

What if you need to operate Zhihu accounts in batches? Download several browsers on your computer and don't use the same browser to answer questions. At the same time, restart the router every time you log in with a different number to achieve the effect of changing the IP.

04How to find the right question?

Everyone has their own method, and it mainly depends on experience. Generally speaking, questions that have large traffic and many followers on Zhihu are good questions.

Here are two methods. For example, if I work in new media, I can search for questions by keywords.

The second question is to look at the similar questions recommended on the right, and filter out the answers that are consistent with your own positioning and have more than 2,000 views.

05What are the characteristics of the highly-rated answers on Zhihu ?

It has powerful logical analysis ability, is true, has practical content, is interesting, and has a novel perspective. Let's analyze it in detail below.

How do you evaluate Mimi Meng? The first one with 41K likes

Then the second question is raised, "Why are her articles so attractive?" The subsequent analysis is very powerful, with charts and examples, and the analysis is very rigorous. Every time a point is made, examples are given to support it.

If just doing these is not enough to get 41K, the author had a lot of imagination and started to play around. He created an internet celebrity named Mimi Meng and wrote down the process. Just this step attracted countless spectators.

This author keeps interacting with readers in every section, making people feel that the person on the screen is a talented person with a bit of a bad taste, yet still professional. Who wouldn't like such a personality?

The author is familiar with various ways of teasing. He has used almost all the routines that are highly praised on Zhihu. He has expanded the topic deeply enough. If you want to see professional analysis, I have it. If you want to watch something exciting, I have it too. And I am better at it than you.

Ranked third, with 2944 likes, the angle is novel, the question leads to the author's own values ​​and establishes his own personal charm, the writing is very good and sincere and moving.

These three examples are not enough to prove all the characteristics of Zhihu's highly praised answers, but they can illustrate a problem. What kind of answers does Zhihu like? Remember these aspects: truthfulness and strong logical analysis.

If you want to write a highly-praised answer, you need to find a point of entry based on your own strengths and do your best.

06Zhihu’s operational layout

However, I still see many great answers, but because of the timing of the answers, they are unable to come to the fore. Therefore, the sixth question discussed in this article should be "Zhihu's traffic layout."

If you want more likes, you must plan the content of your answers, with character settings and golden sentences.

Doing things requires the right method, and sticking to the right method is the shortcut.

Related reading:

1. Zhihu’s operational strategy: What are the chances of fighting against content “entropy increase”?

2. Zhihu promotion and operation: How to become a Zhihu celebrity with millions of likes?

3. How to use Zhihu promotion to efficiently attract targeted users?

4. Zhihu’s 4 quadrants and 2 rivals!

5. Take these Zhihu promotion and follower-increasing techniques for free!

6.How do keep, Zhihu, etc. conduct user operations?

7. Understand the 4 principles of Zhihu community operation in one article!

8. Encircle and suppress the number one V on Zhihu!

9.How to do marketing promotion on Zhihu?

author: network

Source: Internet