Zhaoqing SEO Training: How to avoid SEO misunderstandings when optimizing your website?

1. Taboos for modifying the TDK on the homepage

SEO webmasters and some operations and maintenance personnel understand that the TDK keyword on the homepage determines the ranking of your website and whether users can find you through this keyword. The keywords on the homepage should be set accurately to target traffic users for search. Therefore, even if your current optimization effect is not so good, the TDK on the homepage should not be changed frequently. If the homepage is crawled and included by the search engine, and you change another word, the search engine spider will crawl it again and re-determine the ranking, while delaying Baidu's inclusion of the website.

2. Robots protocol

Some SEO webmasters usually write the robots protocol for search engines to crawl web page content. Its importance is self-evident. Search engines will abide by the robots protocol to crawl which pages and which file pages cannot be crawled. We can block those that do not want to be crawled. It is this blocking that many people make mistakes easily, resulting in the search engine spiders not crawling or including them without their knowledge. You must first understand what your files are, and do not cause the search engine spiders to not crawl to the website due to momentary negligence.

3. Keyword optimization difficulty

Many webmasters or bosses require you to use a certain hot keyword in the industry, but based on the popularity of the keywords in your industry, the keywords may be too hot, or the index may be too high. We should not use keywords that are too competitive in the industry. Although the traffic is large, how can you compete with those high-authority and large-platform traffic sites? Do more long-tail keywords. Many people don’t even think about it and do what others do, but in actual operation they find that the optimization cycle and keywords have no effect. So decide based on the search volume of the keywords in the industry itself. Don’t blindly choose those hot words. You can use Baidu Index to check and Baidu’s related recommendations and drop-down boxes to do more. Users have needs and traffic long-tail keywords.

4. Website link misunderstanding

Of course, when we are a new website, we really need the support of friendly links and external links. I am even surprised to see that many classmates or friends who are webmasters do their own decoration and add links. There are baby products, stationery manufacturers, and all kinds of friendly links. But it’s not that it’s bad, just give priority to the relevance to your own industry. If your friendly links are relevant, users will also click on your website, which brings intangible value. If you link to an irrelevant site, the user is originally looking for a decoration quote, and comes to the friendly website for babies. Does it increase the bounce rate? Some are often not updated and may not be opened for 1 minute or are 404. Where is the value of such friendly links? It will also affect our own website, including our external links. Don’t go to small platforms. Yes, they will not delete your posts and links, but they are not related to your industry and may even be advertising junk external links. The website backlinks need a good layout. Don’t over-link. Please be cautious when making external links or friendly links.

5. Grasp the path structure

Some people's path structure is too deep. The simpler abc/com is, the better, which is convenient for spiders to crawl. Secondly, the website needs to be pseudo-static, and dynamic pages can be blocked. Mobile sites have higher and more concise path structure requirements, which search engines like. Secondly, don't use too many keywords and anchor text links, and don't pile up keywords. The density should be moderate, otherwise search engines will think you are cheating. The content must be of high quality and original, which is often mentioned. The Hurricane Algorithm has been introduced to crack down on collection sites, so webmasters who want to optimize their websites should avoid some wrong operations and don't fall into misunderstandings.