6 major concepts to help you keep a normal mind and walk the road of operation

The Internet+ wave is rolling, attracting all users.

The success or failure of the operation is in vain.

The industry is still there and the products have been popular for several times.

In the moonlit night, the white-haired programmer forgets the summer heat and winter coolness.

A dinner party brings us together happily.

So many things in the workplace are just a joke.

What is a team? If you ask Jack Ma to talk, he will talk about the team in terms of how to build a company, and he will discuss the team's goals and values ​​from a very high point. If you let small and medium-sized enterprises give a speech, they will talk about how to survive as a team. Making money is the kingly way. Survive first and then develop.

From a broad perspective, we can talk about "ideals", and from a narrow perspective, it is enough to talk about "life". Only with goals and results can one become an operations team. Goals are the cause of results, and results can extend goals.

Some will even require that tasks be completed while adhering to values, which is why Jack Ma fired employees who used kickbacks to achieve their goals. Operations must solve problems while adhering to the company's values. The larger the team, the more important its values ​​and ideas become.

Results and Solutions

What the company always cares about is results and achievements. The work scenarios are divided into having results, having no results, and being on the road to results.

What the company always cares about is results and achievements. The work scenarios are divided into having results, having no results, and being on the road to results.

If there is no result, first determine whether the goal is clear, under what circumstances the goal can be achieved, what support is needed, what are the non-subjective difficulties that affect the completion of the goal, sort out where the result is stuck, take necessary measures to solve it, and then continue moving towards the goal.

On the road to achieving results, there will be a certain period from the time operations are made to the time the results are implemented and promoted , and phased progress must be continuously synchronized.

Maintain growth and increase satisfaction

Work is for the benefit of the company and is an equal collaboration under certain rules (values ​​or other). Only when we enter the company with "company attributes" will there be a distinction between superiors and subordinates at this level. When we leave the company or leave this job, we are all equal and everyone is familiar with each other.

Every operations person will come into contact with several products in his or her career, and will feel very satisfied when he or she can use his or her strengths and achieve effective results in them. At the same time, he or she must accept challenging work, as only in challenging situations can one grow and gain more. If the operation just repeats yesterday's yesterday and does not obtain results on the path of growth, it will only be a mediocre operation.

Earn money standing up

Everything is a two-way choice and there is no right or wrong. Not all operational work can be measured by data. For example, many operational matters in start-up companies are relatively complicated, and there will be a lot of flexibility in work judgment. We should adhere to the concept of being objective and not subjective. Things have right and wrong, success and failure, but human value is eternal.

There are all kinds of people and things in the world. It is particularly important to stick to your own values ​​​​and bottom line and make money. Why is it so important to stick to your values? Birds of a feather flock together. A workplace is only a small part of your life. What you take away will be things that share your values, including friends. The quality of the people around you represents your quality. Ultimately, everyone's behavior is based on the values ​​in their hearts.

It's a team, not a home.

Employees all hope that the company can provide the same warmth as home, but the company is not home. The company has goals and results, and there will be rewards and punishments, and the survival of the fittest, but at home you will never be fired or change jobs. Home is the only forever warm harbor.

When you leave school and enter the workplace, you naturally carry the "company attributes". People's behavior has the company's nature, and strategies also carry the company's values. Many things may be right from the company's perspective, such as completing KPIs no matter what, and failing to achieve them is 88%.

When you enter a company, you need to abandon the harmonious and beautiful utopia that you built on campus. A few days ago, I read an article titled "Employee No. 105751 filed a real-name complaint against Alibaba , and you finally forced me to death." If the person concerned did not think of the world as so ideal from the beginning, would he feel better?

Operations are only a part of the entire team. On the road to the "championship", only a few can win. After a period of time, the possibility of breaking up and reorganizing is very high. There are many reasons for not winning the championship because winning requires the efforts of the whole team. Leaving is a new beginning, just like James left the Cavaliers to join the Heat to win the championship. Gold will always shine.

Moving a tree can save the dead

Jack Ma said there are only two reasons for leaving a job: 1. Being tired; 2. Not being paid enough. This should be applicable to most people in the workplace, and some may even want to start a business . Leaving is not necessarily a bad thing. I have had colleagues resign and start their own business in the field they are good at, which is much more comfortable than working in the company.

Generally speaking, your salary will increase when you change jobs. It is crucial to choose the right company and product. On the one hand, your experience can come in handy, and on the other hand, the product's development prospects must be good, so that things will go much more smoothly.

No one in the company is irreplaceable, and the founders are no exception. The former founder of Sina and later the founders of Youku and Dianping have all left the companies they founded. The growth and value you gain from your work are eternal. Maybe you can get something better by leaving.

Continuously improve depth and breadth

This is the most fundamental point. Dapeng has gone from an editor to a director with a box office of 1 billion (The Pancake Man). He earns more money in a year than in the past 10 years. He is constantly trying new things and improving the depth and breadth of his business capabilities. The improvement in depth will make him more professional, and the improvement in breadth will mean more opportunities in the future.

Operations can be divided into content operations, user operations , product operations , and event operations. They are similar on many levels. User operations are definitely inseparable from product strategies, and sometimes they also need to be presented in the form of activities. Content operations generally incorporate many activity techniques and elements into the packaging and presentation process to promote conversion. An excellent operator should be good at one point, familiar with other points, and able to communicate effectively with products and technologies. Often, the value of operational events needs to be clearly explained in order to promote cross-departmental collaboration.

You may have been promoted because of good KPI performance, or you may have left the team due to unsatisfactory operational results. You may have left BAT and joined a small startup team, or you may have moved from a startup to BAT. None of these are important. The most important thing is what value you have brought with you through this process, and how much value you have.

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This article was compiled and published by @熊猫大虾 (Qinggua Media) by the author @熊猫大虾. Please indicate the author information and source when reprinting!