Why haven’t I become popular after shooting more than a dozen Tik Tok videos? How to shoot on TikTok to become popular easily?

Although Tik Tok is a platform with huge traffic. But at the same time, as the user base becomes increasingly large and competition becomes fierce, becoming popular is not just about producing more works. Because the popularity of Tik Tok requires many factors. Now let’s discuss with Feng Chao from Dongguan why Douyin is not popular.

1. No account maintenance and no continuity

Maintaining a Douyin account is a relatively long process, and it takes at least a week of persistence and accumulation to position the account in the field you want. In this way, you can quickly break through the cold start traffic pool when your first work is released and increase the number of account recommendations. On the contrary, if you don’t maintain an account, the number of recommendations will not be enough.

It is not enough to just upload a lot of Tik Tok works, you also need to ensure continuity in time. Otherwise, even if a work becomes popular, its popularity will fade if you don’t update it for a long time.

2. Simple imitation lacks creativity

There are two ways of reviewing Douyin: manual and machine. After a work is published, it will first be reviewed by an official machine . If a simple imitation work is identified, it will be judged as plagiarism by Douyin. In the worst case, it will be directly demoted and will not even meet the threshold for manual review. Moreover, simple imitation can easily be drowned out by the large number of competing works.

The works of the most popular "Li Ziqi" are different from other people's food tutorials in that they are integrated into life. She cleverly found the paradise-like life on earth that people yearn for but find difficult to achieve in today's fast-paced life. Therefore, it attracted a large number of fans. In contrast, many bloggers who imitate Liziqi not only have low numbers of fans but also have a bad reputation. So creativity is very important.

3. No innovation

Everyone gets aesthetic fatigue. The same old style will definitely not be popular for long. Most of the initial attention and fans are driven by following the trend or curiosity, and these two reasons are unstable in themselves. Taking the people around you as an example, most of the works posted by the elders are the same. Either lip sync or take pictures of the scenery. They have posted quite a few videos. Apart from the people we already know, how many other followers do they have?

4. Not choosing the right time

Statistics show that the like rate is highest around 12:00-13:00 and 17:00-18:00.

But it is best to find a publishing time that suits you and whether your precise users will browse Douyin at this time. For example, emotional videos are suitable for posting between 21:00 and 23:00 in the evening , and inspirational content is suitable for posting between 8:00 and 9:00 in the morning and 11:30 and 12:30 in the afternoon.

5. Not adding the right location

Posting videos and adding positioning can increase the accuracy of recommendations. But if your content is vertical, or has a unified style, and the overall content has nothing to do with local attributes, then you don’t need to add it. Adding your location when posting can help with exposure. Because most Chinese people have a sense of regional identity, and China has a large floating population, adding the location when posting a video will attract the attention of people in the same region.

6. Not choosing a good title

Titles have been very important since ancient times, and this is even more so for short videos.

1. The title should be eye-catching but not too cliche. Although chicken soup articles do have a good eye-catching effect. But the long-term effect is not good.

2. The title should be deeply rooted in people’s hearts and should be written into the user’s mind in one sentence.

3. The title can leave suspense or simply display the content. Choose the most appropriate one based on actual situation.

7. Not using Dou+ to become popular

Dou+ is a paid video promotion function launched by the platform , which means spending money to promote video works. For videos with good data and the potential to become popular, you can leverage Dou+ to increase exposure and strive to become popular.

After each high-quality video is released, no packaging will be done. First, invest 100 yuan in Dou+, and then record the video data regularly after the release. Filter out the popular videos with good data and great potential, and package them with comments and likes.

After packaging, vote more Dou+ for the video to increase the chances of the video going viral. The original number of views was only one million, but through Dou+ it increased to tens of millions. Still remember to keep the data recorded and be sure to maintain the comments.